Tag Archive for: cannabis product pr

Should your cannabis company double down on a marketing or PR campaign during 420? It’s popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it?

Maybe.

Who Are Your Cannabis Customers?

It depends on what kind of cannabis business you have and who your customers are. Today’s cannabis buyers aren’t ALL celebrating 420. Lots of people have to go to work, take care of kids, or have other responsibilities that still happen on that day – but they might view 420 promotions to stock up on their favorites, either before or after the day itself, but they might not be particularly engaged with a 420 PR campaign.

For example, if you’re a cannabis dispensary, your core customer is probably expecting discounts. But they’re also getting discounts from every other dispensary, and probably a few brands. Would you get more bang for your buck with a “prepare for 420” campaign, or maybe a “replenish your stash” campaign AFTER 420?

In 2021, the Eaze Cannabis Report identified several days that were bigger sales days than 420 – and a lot of those holidays are all but ignored by many cannabis brands, while journalists are still looking for holiday gift guide inclusions.

If you’re a 420 B2B company, you probably know better than to run any kind of promotion to your B2B cannabis customers – it’s a time of year that is particularly stressed for cannabis brands with consumer customers.

Can You Create a Splash?

What about CPG cannabis brands? A lot of cannabis brands will use 420 as an opportunity to create a word of mouth or cannabis PR campaign. But is that the time for your brand? If your idea shows an incredible understanding of your community, or is truly newsworthy, then it very well may be a great time to grab that coveted coverage, but it probably comes at a diluted share of voice against your competitors.

Does Your Budget Compete?

Is a 420 PR campaign even in your budget? If you don’t have a budget that competes with your aspirational competitor, then you might very well be better off developing an omnichannel or a PR campaign at a different time of year, that gives you a great share of the attention. Think about what Amazon did with Prime Day, and consider ways you could own a day when no one else is looking.  It’s one way you can make your PR budget go further.

Or you could look at 420 to open the conversation with a whole new audience through a guerilla marketing or word-of-mouth PR stunt that creates buzz.

Activism and impact are a core part of the 420 culture. 420 might be the start of a year-long purpose-driven initiative for one of the many social and cultural causes important to your community.

There’s no right or wrong answer to whether of not a 420 PR campaign is right for your brand. It’s more a matter of whether 420 fits in with your strategy.

 

 

Tag Archive for: cannabis product pr

PR Sprints


Micro PR contracts with special pricing during specific times of the year. Exclusively for consumer product brands.


Perfect for Consumer Brands (DTC, CPG, Tech)


  • Need product launch PR

  • Have seasonal offerings

  • Are new to PR or haven’t done product PR in a while

  • Want Lasting Results – Fast.

  • Don’t Want a Long-Term Contract

  • Need an Easy PR Program

REQUEST PRICING


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Google Searches for “Christmas Gifts 2022”

PR SPRINT PRODUCT PR FAQ

Why is it called a “sprint”?

It’s a sprint, not a marathon.

This program is all about fast-moving tactics and fast results. All packages are for a limited engagement. 

What are the sprint seasons?

We have 4 annual product PR sprint sessions: 

Back to School

Holiday

New Years-Valentine’s Day

Easter/Passover/Ramadan, Mother’s Day, 420, Earth Day, Dads+Grads, Pride

What will you be pitching?

This is a product pitch program.

We will pitch your products to our deep well of media contacts for calendar-based inclusions and gift guides. These are great introductions for the press to “meet” your product if your product is new, or be reminded of your product if you haven’t done PR in while. 

How many products are included?

Unlimited.

If you have many products, we’d love to include them all – some products just fit better with different publications.

 

What’s in the pitch?

Your Products


To brand-consistent lifestyle outlets that cover products and gifts. 

Is this a long-term contract?

 

No. The PR sprint is a short-term product PR program.

If you want a more expansive program that includes awards, thought-leadership, feature pitching, and campaign development, please contact us to discuss your specific business outcome needs. 

Will I be sending samples?

Yes.

Journalists will expect samples.

Will I be able to request placement in certain media outlets?

Yes.

We welcome and will ask you for your top placement requests and ask you more about your customer so we can pitch to other outlets that will also love your product. We can not guarantee placement in any media outlet, that is an editorial decision, but we will absolutely prioritize your requested tier 1 media placements. 

What kind of results will I see?

 

Your products will reach hundreds of millions of people, be shared on social media, and appear in coveted search results.

How much does it cost?

 

You can get the most up-to-date information including pricing by request below.

Is there a deadline to sign up?

 

Acceptance is limited.

The sign-up deadline is the start date on the packages or when the spots fill up, whichever comes first. The earlier you sign up, the sooner we can begin pitching. 

UNWRAP YOUR GIFT GUIDE HOLIDAY SPRINT INFORMATION