Tag Archive for: consumer brand experts

Digital PR Tips for Consumer Products

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Key Takeaways

  • Leverage Engaging Storytelling: Craft a compelling brand narrative that resonates with consumers, fostering emotional connections and transforming them into brand advocates through consistent and relatable storytelling across digital channels.
  • Utilize Influencer and Community Engagement: Partner with influencers aligned with your brand values and encourage user-generated content to enhance credibility and build a loyal community, driving organic reach and trust in your product.
  • Embrace Data and Technology: Optimize your digital PR strategies using analytics for consumer insights, implement SEO practices for better visibility, and explore interactive technologies like AR and VR to create immersive experiences that engage consumers.

Are you wondering how to elevate your consumer product’s market presence in the digital space? Digital PR could be your answer. Understanding and implementing strategic digital public relations tactics can significantly impact your brand visibility and consumer engagement. Read on for essential strategies, how digital PR applies to consumer products, and 20 practical tips to enhance your presence with digital PR tips for consumer products.

But First, What is Digital PR?

Digital PR is a strategy businesses use to improve their online visibility. PR firms use digital media tactics like content marketing, social media, and influencer partnerships to build brand reputation and awareness. This includes traditional media outreach, engaging content creators, managing online reviews, and using search engine optimization to help your brand get discovered by the right audience.

How is Digital PR Different for Consumer Products?

Digital PR for consumer products is direct-to-consumer. That requires messaging that feels personal and relatable. It’s about using the channels where your customers spend their time and encouraging feedback and community. Effective digital PR for consumer products adapts quickly, stays relevant, and is always aligned with current best practices.

Market History

The evolution of digital PR started with print and broadcast, but now it includes social media, blogs, and online media outlets. Today, consumer PR firms combine creativity with technology to connect with consumers where they are, in real time.

Digital PR Tips for Consumer Products

Effective digital PR strategies increase visibility, build community, and strengthen your brand. Here are 20 proven tips:

Tip #1: Develop a Compelling Brand Narrative for Consumer PR

A strong brand narrative connects emotionally with consumers. Tell consistent stories across all touchpoints, from social to email. Make your product part of your audience’s lifestyle. A compelling story creates loyal customers who become brand advocates.

Tip #2: Leverage Influencer Partnerships

Work with influencers who share your values. Their authentic content can extend your message and lend it credibility. Influencer collaborations help PR by building trust, expanding reach, and sparking conversation.

Tip #3: Utilize Social Media Platforms

Each platform offers unique ways to connect with your audience. Use Instagram for visuals, TikTok for behind-the-scenes, and X for announcements. Tailored content builds engagement and keeps your brand relevant.

Tip #4: Engage with User-Generated Content

Encourage customers to share reviews, photos, or stories about your product. This builds social proof and can be used in PR campaigns. UGC reinforces authenticity and strengthens community ties.

Tip #5: Optimize Your Consumer PR for Search Engines

SEO helps your content appear when potential customers search for your product. Include keywords in blogs, product pages, and PR content. Better visibility supports your PR goals.

Tip #6: Use Digital PR to Conduct Virtual Press Releases

Use rich media like images and video in your press releases. These formats increase engagement and can be easily shared by media outlets, making your news more accessible.

Tip #7: Focus on Data-Driven Insights

Use analytics to understand what’s working and where to improve. Insights from website traffic, media pickups, or social interactions help you adjust your messaging for stronger results.

Tip #8: Embrace Mobile Marketing

Make sure all your content is mobile-optimized. Consumers view emails, social posts, and press mentions on phones. Responsive design keeps your brand looking professional and easy to engage with.

Tip #9: Incorporate Interactive Technologies

Use AR or VR for virtual try-ons or product demonstrations. These tools draw attention and are often covered by media outlets, adding value to your PR strategy.

Tip #10: Use Real-Time Marketing

Respond to trends or current events that align with your brand. Timely content can increase engagement, generate media interest, and help your brand stay visible.

Tip #11: Monitor Online Reputation

Track brand mentions across platforms. Responding to feedback‚or negative‚hows you care and helps protect your reputation.

Tip #12: Create Shareable Content

Design your content with sharing in mind. From infographics to short videos, easily shareable assets help you expand reach and support link-building for SEO.

Tip #13: Host Webinars and Live Sessions

Live events like product demos or Q&A sessions build trust and offer direct engagement. These events can be promoted through media outreach or social content.

Tip #14: Develop Email Marketing Campaigns

Keep your audience informed with targeted emails. Use them to share press mentions, new content, and product updates. Segment your list to send more relevant messages.

Tip #15: Collaborate with Other Consumer Brands

Team up with brands that complement yours. Co-branded PR campaigns can generate buzz and reach new audiences. Choose partners that align with your values.

Tip #16: Invest in Quality Photography

High-quality visuals improve everything from media kits to Instagram. Professional images help your product stand out and increase your chances of media coverage.

Tip #17: Implement Crisis Management Strategies

Prepare for issues before they arise. Having a plan ensures a quick, consistent response that protects your brand’s image.

Tip #18: Leverage Podcasts

Guest on or sponsor podcasts that reach your target market. These platforms offer in-depth conversations that build trust and exposure.

Tip #19: Use Analytics for Consumer PR Feedback

Track media coverage, content performance, and customer feedback. Use that data to guide future campaigns and improve outcomes.

Tip #20: Be Consistent and Authentic

Stay true to your voice and values across every channel. Consistency builds recognition and strengthens relationships with your audience.

Partner with Avaans Media

Looking for a PR firm with award-winning consumer product experience that understands the nuances of digital PR? Avaans Media, a top-rated PR agency, offers exceptional boutique PR services with a 100% executive-level team for emerging industries and hyper-growth companies. Connect with us today to see how we can elevate your brand for consumer products in the evolving digital world.

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How Product PR Helps Consumer Brands Win in the Age of AI

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Key Takeaways

  • AI-driven discovery is reshaping consumer brand visibility
    In 2025, consumer buying journeys often begin with AI-powered search tools like voice assistants, smart summaries, and recommendation engines. These tools prioritize trusted, authoritative media coverage—making strategic PR essential for being found and recommended.

  • Modern PR builds trust through authenticity and relevance
    With distrust of traditional ads and fast-moving trends, consumer brands need PR that delivers genuine stories, credible media mentions, and adaptive messaging. This builds long-term credibility and connection across multiple channels where consumers engage.

  • Effective PR strategies must be AI-aware and digitally integrated
    Today’s consumer PR isn’t just about press hits—it’s about crafting consistent, structured narratives that resonate with both humans and AI. From media placements to blog content, everything should be written with search behavior, conversational AI, and algorithmic relevance in mind.

It’s becoming increasingly challenging for consumer brands to stand out. New products launch every day. Attention spans are shrinking. And the internet? It’s louder than ever. Even if your product is great, getting people to notice it is a different battle. That’s where a competent consumer PR agency comes in.

PR for consumer brands today is a multi-faceted strategy built on authentic storytelling, consistent visibility across platforms, and a clear understanding that audience behavior is constantly evolving. It’s not about splashy one-time hits or outdated playbooks. It’s about relevance, credibility, and being discoverable everywhere that matters.

To compete in crowded markets, brands must be present in all the right places. That means search engines, social feeds, influencer content, media coverage, and even AI-powered results. With attention spans shrinking and consumer trust harder to earn, how you approach PR can directly impact how (and if) people find and remember your brand.

In this post, we’ll break down the biggest challenges consumer brands face, how PR has evolved in the age of AI, and what to look for in a consumer PR agency that gets results. If visibility is the issue, we’re here to discuss solutions.

Why Is It So Hard for Consumer Brands to Compete Right Now?

Consumer brands face growing challenges: crowded markets, skeptical buyers, and rapid change. Here’s what they’re up against and how smart PR helps solve these issues.

1. Competitive Markets

Most product categories have more options than ever before. From skincare to kitchen gadgets, shoppers are overwhelmed by choices. Brands can easily get lost unless they communicate what makes them different.

A savvy consumer PR agency showcases your brand’s distinctive qualities and delivers that message to the right audience. It helps you cut through the noise and connect with people who care.

2. Lack of Trust

Buyers today are tired of traditional ads and influencer endorsements that feel rehearsed or insincere. They want genuine stories and honest connections instead.

Consumer PR agencies build that trust by securing credible media coverage, expert opinions, and authentic customer experiences. These third-party validations carry significantly more weight and help your brand appear genuine and relatable.

3. Fast-Moving Trends

Trends shift quickly, and social media shifts even faster. What’s popular this morning might be old news by the afternoon. Brands that can’t keep up risk falling behind or seeming out of touch.

Consumer PR teams stay flexible and responsive, tracking conversations and adapting messaging quickly. That strategy keeps your brand aligned with what your audience cares about at the moment.

4. AI-Driven Discovery

AI-powered tools, voice assistants, and short-form videos have transformed the way consumers discover products. Many buyers form their first impression of your website from AI-generated summaries or quick social content before visiting. Your brand’s visibility depends on being mentioned in trusted media and platforms that AI algorithms prioritize.

PR for AI search focuses on securing those crucial placements that enhance your brand’s visibility in this new environment. This shift in discovery raises an important question: Does public relations (PR) impact AI search? Let’s explore how PR and AI collaborate to get your brand noticed.

Why AI and AI-Driven Discovery Matter for Consumer Brands

AI is revolutionizing product discovery by making searches smarter and more personalized. Instead of simply typing keywords into a search engine, consumers now receive answers from AI-powered tools, such as voice assistants, smart snippets, and customized recommendations. These AI systems extract information from trusted, high-quality sources across the web to deliver quick and relevant results.

This shift means that being visible on traditional platforms is no longer enough for consumer brands. Your brand’s presence in AI-driven content, summaries, and voice responses has a significant impact on how easily potential buyers discover you. Understanding this discovery process is key for effective consumer PR agency in 2025.

Wait, Does PR Impact AI Search?

Yes, absolutely! And it’s a bigger deal than many consumer brands realize. AI-powered search tools, such as Google’s Search Generative Experience (SGE),  voice assistants like Alexa and Siri, and chat-based search platforms, fundamentally change how people discover products online. These AI systems don’t just randomly pull results or rank pages solely by keyword density, as traditional SEO does. Instead, they prioritize trusted, authoritative, and widely cited sources when generating answers.

Your brand’s chances of showing up in AI-driven search results depend heavily on where and how often your brand is mentioned across respected media outlets, influential blogs, and trusted review sites. In other words, PR and media coverage directly influence AI’s perception of your brand’s credibility and relevance.

How Is This Different from Traditional SEO?

Traditional SEO focuses on elements such as keywords, backlinks, and site structure to help your website rank higher in search engine results pages (SERPs). While these tactics still matter, AI search goes beyond that by:

  • Synthesizing information from multiple trusted sources instead of just listing pages
  • Delivering concise, conversational answers instead of a long list of links
  • Using contextual understanding of brands, products, and user intent
  • Prioritizing content that reflects a consistent, clear brand identity and narrative

As a result, simple keyword stuffing or backlink building is no longer enough. Your brand needs authentic, credible stories and widespread digital mentions that build a strong online reputation across platforms that AI scans.

What Does This Mean for PR and Content Strategy?

Great consumer PR agencies today don’t just secure media placements; they create strategic narratives that align with your brand’s purpose and values. This consistent storytelling helps AI systems understand what your brand stands for, your products or services, and the unique value you bring to consumers.

Here’s how PR helps brands thrive in the AI search era:

  • Building a strong digital footprint: Every high-quality media mention, interview, or feature strengthens your brand’s authority.
  • Crafting consistent messaging: Clear, repeated themes across press releases, blogs, social media, and influencer content make your brand easier for AI to recognize and categorize correctly.
  • Boosting third-party validation: When respected sources discuss your brand, AI interprets those signals as a vote of confidence, enhancing your chances of being recommended in voice searches or “answer” snippets.
  • Adapting content for conversational search: PR-driven content can be optimized to answer real user questions, making your brand more visible in AI’s natural-language responses.

What About Blogs and Digital Press Releases?

The shift to AI means your blog posts, digital press releases, and other content must be written with clear, authentic storytelling and focused on providing real value and answers to consumers’ questions. It’s less about keyword density and more about relevance, authority, and clarity.

This approach also encourages brands to:

  • Focus on rich, informative content that helps AI provide detailed answers
  • Use natural language that matches how people speak and ask questions
  • Leverage multimedia and structured data to make content easier for AI to interpret and rank

What Should You Look for in a Consumer PR Agency?

The way people discover and trust consumer brands has undergone a significant shift in 2025. Today’s environment is shaped by AI-powered search, short-form videos, and constantly changing algorithms. Traditional PR tactics alone no longer work. If your PR agency does not understand these new realities, your brand risks being overlooked.

Consumer PR agencies in 2025 manage your brand’s presence across multiple digital channels, including Google searches, social media, AI voice assistants, and review platforms. A modern consumer PR agency knows how to craft a strong, authentic brand story that resonates not only with people but also with AI systems that influence purchase decisions.

Here are the qualities that set a top consumer PR agency apart in 2025:

  • Experience working with consumer brands in today’s fast-changing digital world
  • Deep knowledge of how PR impacts SEO and AI-driven discovery
  • Strong relationships with both broad and niche media outlets your customers trust
  • Quick adaptability to evolving market trends, platform updates, and shifting consumer behavior
  • Transparent reporting clearly shows what is driving your brand’s growth
  • Messaging support to help craft consistent, credible brand stories

Without a consumer PR agency understanding how 2025 differs, your brand will not achieve the visibility or trust it needs to grow.

That is where Avaans Media can help. We specialize in consumer PR tailored for today’s digital-first world. To learn more about how we can help your brand stand out, visit Avaans here.

How to Get PR for a New Consumer Product

Getting PR for a new consumer product in 2025 takes more than a good idea and a polished website. What works now is a strategic mix of timing, positioning, and digital relevance. Brands that succeed understand how media, influencers, and AI-driven search work together to shape the discovery process.

Here’s how to approach it like a pro:

  1. Lock in a Clear, Newsworthy Story

Every strong campaign begins with clarity. What problem does your product solve? Why now? A focused narrative rooted in relevance, trend alignment, or cultural insight makes it easier for media to say yes and for audiences to care.

  1. Identify the Right Media Targets

Skip the spray-and-pray approach. Create a concise, curated list that includes top-tier publications, vertical media in your industry, and niche creators who influence your target audience. Relevance always beats reach.

  1. Plan Your Launch in Layers

A proper PR timeline includes early influencer seeding, press preview outreach, a launch-day moment, and post-launch follow-ups. Anchor it with seasonal or trend-based tie-ins to create multiple news angles.

  1. Write Everything with Search and AI in Mind

AI is changing how people find products. That means your press releases, blog content, and product descriptions should be written for humans and machines. Prioritize clarity, consistency, and credibility. AI surfaces brands that appear in trusted publications and are described in structured and reliable ways.

  1. Work with a Consumer PR Agency That Gets the Current Environment

Your agency should be fluent in digital PR, media strategy, and search behavior. Look for firms that understand how consumer attention works today and can prove results through successful product launches, not empty promises.

Looking ahead, as AI continues to reshape discovery and decision-making, your PR strategy must be effective across all touchpoints. Strong messaging, media validation, and digital consistency are no longer extras. They are essential for visibility.

Final Thoughts

The way people find and trust consumer products is evolving quickly. AI search is influencing buying decisions earlier in the journey. Media preferences are shifting. And customers expect real value before they even land on a product page.

That’s exactly why PR matters more than ever—it brings together visibility, credibility, and connection. It ensures that your brand shows up in the right conversations, across the right channels, and in a way that feels consistent and trustworthy.

A strong consumer PR strategy in 2025 is about being present where discovery happens. Visibility can come from search engines, media coverage, short-form videos, and curated influencer communities. It supports not just awareness but trust and preference.

At Avaans Media, we help consumer brands stay ahead by combining earned media with AI-informed digital strategy. We focus on results, relationships, and storytelling that builds long-term visibility. If you’re planning a launch or looking to raise your brand’s profile in a meaningful way, please reach out to start a conversation. We are ready when you are.

 

 

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Consumer Brands Experts: Prepare for the Holiday Season Now

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Key Takeaways

  • Start Early and Prioritize Planning: Experts emphasize the importance of cleaning and warming up your email list well before the holiday season. By planning early and updating customer databases, brands can implement more effective email marketing strategies and ensure their digital presence is optimized for the influx of holiday shoppers.
  • Enhance User Experience with Data-Driven Strategies: Improving website user experience (UX) through data-backed design choices is crucial. Strategies such as limiting choices, leveraging social proof, and optimizing mobile experiences can significantly enhance conversion rates and customer satisfaction during the busy shopping season.
  • Integrate Operations Across Marketing Channels: Collaboration between different agency partners is essential for a cohesive holiday strategy. Brands should evaluate past performance, engage in proactive PR, optimize social media channels, and prepare for potential challenges to create a seamless experience for consumers and maximize sales opportunities.

A couple of times a year, I reach out to my network of consumer brand experts and agency owners to ask them what they’re telling their clients right now. As consumer brands prepare for the holiday shopping season, my SEO, PR, Content, and Web Development colleagues are urging their clients to give themselves an edge given the competitive nature of the fourth quarter.

 

One theme that stood out this year was our marketing experts were looking at email very carefully. And with good reason, email marketing done right, is critical to consumer product holiday success. “Email is still the highest ROI marketing channel, so every email you acquire is an opportunity for revenue during the shopping season,” says digital marketing expert Ross Johnson of 3.7 Designs.

1. Prioritize and Plan

“Please clean your (customer) database!”  – MaryAnne Pfeiffer, 108 Degrees Marketing

Waiting until the 11th hour (or month) to scrub dead names or update preferences makes planning for email marketing and other digital programs much more difficult. Run a good list scrub when things are slower, and not only is the fall cleanup a much faster process, but your strategy can be better honed early on,” continues email marketing expert MaryAnne Pfeiffer.

 

“Focus on growing and warming up your email list now,”  – Ross Johnson, 3.7 Designs

Don’t wait until the holidays to start emailing your list; however, start emailing now with valuable content (not just promotions) to warm up the list, making them more likely to engage when it is a promotional email. – Ross Johnson, 3.7 Designs

“Organic & SEO do take a bit of time to kick in,” –Jason Berkowitz, Break the Web

Given that organic & SEO do take a bit of time to kick in, starting on this fully now allows you to get the heavy lifting out of the way, without stressing when the season hits.

“If an increase in non-branded organic traffic is a marketing goal, then strategizing the plan of attack today,” says consumer brand expert Jason Berkowitz.

-Jason Berkowitz, Break the Web

“Paid media …doesn’t need to get started until September.” -Steve Krull, Be Found Online

Consumer brand digital marketing expert Steve Krull is urging brands to review their content and SEO strategy now. “There are two things I will typically work with clients on as we approach the holidays – Strategy & SEO with Content. Paid media …doesn’t need to get started until September.”

Krull recommends reviewing your holiday strategy to ensure it’s keeping up with the latest online changes, and your brand’s evolution.

For a well-defined strategy, start with the questions:
What are your goals & metrics?
What are your best revenue channels?
Ask: what’s different about this year?
Are there new ideas or channels you might test NOW in order to be prepared?

For SEO, update your existing content. If you’re an eCommerce or DTC brand, update your Category & Sub-Category pages as “Pillar Pages” to attract and distribute users and organic traffic.

-Steve Krull, Be Found Online

 

2. Improve UX with the Latest Data

Data-backed strategies can make a big difference during the holiday season in 2023. -Travis McAshan, Glide Design

Travis McAshan is wildly passionate about the consumer shopping experience, “As someone who spends my days thinking about user experience design, I have a few recommendations to consider as we gear up for the holiday season in 2023,” he says.

“While there’s a list of usual suspects you’d typically hear about – improving site performance, enhancing the user-friendly aspect of your consumer brand design, focusing on mobile-responsive elements, dialing in your site security, refining your CTAs, simplifying the checkout process, and so on, I’d rather shed light on a few often-overlooked, counter-intuitive aspects,” McAshan continues.

 “From understanding decision-making behavior to using design elements strategically, each of these less obvious, data-backed strategies can make a big difference during the holiday season in 2023.” McAshan encourages consumer brands to update thier website using data and improving the UX experience with these seven tips.

1) Limit Choices: According to Hick’s Law, decision-making time increases with the number of choices available. A study by the Neilson Norman Group supports this, showing that you can improve conversions by curating your offerings instead of overwhelming users with options.

2) Emphasize Negative Space: Google’s research found that visual complexity negatively affects user perception. An ’empty’ or negative space can make your website feel clean and draw attention to key elements, improving the overall user experience.

3) Intrigue Users with a Delayed Reveal: Consumer brand experts love to leave them wanting more. A Harvard Business School study discovered that adding a slight delay or hurdle before revealing a discount or special offer increases user engagement and satisfaction.

4) The Paradox of Image Size: CXL Institute’s A/B test found that smaller product images can sometimes outperform larger ones. They allow users to see the product details and the purchase button simultaneously without scrolling.

5) Design for the Impatient: A study by Columbia Business School revealed that customers tend to choose options that promise shorter waiting times, even over more beneficial alternatives. Optimizing your estimated delivery times can, counter-intuitively, boost conversions.

6) The Psychology of Colors: Maxymiser’s study found that ‘warm’ colors like red used for CTA buttons can increase conversion rates. Color choice is more than just aesthetics – it can drive actions.

7) Leverage Social Proof: The principle of ‘Fear of Missing Out’ (FOMO) can be powerful. Software company Figleaves, for example, increased their conversion rate by 12.5% just by showcasing how many people were currently viewing a product.

 

-Travis McAshan, Glide Design

 

3. Prepare for the Holiday Season: Integrate Operations, PR, and Social Media

Include more partners in the early stages of their holiday strategy discussions -Steve Krull, Be Found Online

Believe it or not, your various agency partners are anxious to collaborate. “We love to strategize and ideate….it helps move the needle farther, faster,” continues digital marketing expert Steve Krull of Be Found Online

 

Anticipate and prepare for potential challenges, – Brittany Robertson + Jalila Singerff (Director of Social Media + Director of Public Relations), Jive PR Digital

Prepare and stay flexible; that’s what Jive PR and SEO’s consumer brand experts recommend. Brittany Robertson and Jalila Singerff recommend these five steps to prepare for the holidays for consumer brands.

1. Evaluate Objectives and Past Performance: Assess the brand’s current objectives and review the performance of the previous holiday season. This analysis will help identify successful strategies and areas that require improvement, allowing the brand to align itself optimally for success.

2. Engage in PR Activities: From a public relations perspective, prepare for holiday press placements by pitching to print press in July. This aligns with the time when editors are sourcing products for their holiday issues. Pitch to other channels such as online, broadcast, podcast, and radio during the fall leading up to the holiday season.

3. Assess Social Media Presence: Review the social media presence of competitors during the previous holiday season and evaluate your brand’s social media performance. Analyze what strategies worked and what didn’t, and implement improvements for the upcoming season. In particular, leverage influencer marketing as a crucial component to generate sales and create gift-related content. Plan budgets and identify key products for collaborations with influencers to ensure an effective campaign.

4. Optimize Website and Social Media Channels: Update the consumer brand’s website and social media channels to be optimized for the holiday season. Create new content and promotions to attract new customers and keep existing customers engaged. This can include refreshing product images, conducting lifestyle shoots, incorporating user-generated content, and utilizing influencer-driven content.

5. Prepare for Potential Challenges: Anticipate and prepare for potential challenges such as supply chain disruptions or staffing shortages. Develop contingency plans to mitigate any adverse effects and ensure that the business can continue to operate smoothly.

-Brittany Robertson + Jalila Singerff (Director of Social Media + Director of Public Relations), Jive PR Digital

4. Create SEO Advantage with Long-Tail Content and Lesser Celebrated Holidays

 

Ross Johnson, SEO expert for consumer brands is recommending  ambitious consumer brands use these six tips to stand out in search.

While long tail keywords have lower search volume individually, they often have MORE search volume in aggregate. -Ross Johnson, 3.7 Designs

mobile shopping continues to grow, especially during the holiday season. Ensure that your website provides a seamless and intuitive mobile experience, allowing shoppers to browse and make purchases easily on their mobile devices.\n\n6. Don’t sleep on lesser celebrated holidays\n\nConsumer buy presents for Hanukkah, Kwanzaa, Chinese New Year, and even Thanks Giving. These Holidays typically have much less competition while still having high purchase intent.\n \n”}” data-sheets-userformat=”{“2″:641,”3”:{“1″:0},”10″:0,”12″:0}”>1. Consumer Brand Experts: Start your content marketing now, update later

You could publish articles on Black Friday, Cyber Monday, and other holiday buyers guides now and update them as you get closer to the holiday season.

2. Optimize for holiday-related keywords

Incorporate the following keywords into your content article titles,  for example: Cyber Monday 2024 Gifts for New Fathers.

– Holiday Gifts 2024
– Black Friday 2024
– Cyber Monday 2024
– Holiday Shopping 2024
– Gift Ideas 2024

3. Focus on long-tail keywords

In a competitive niche, it’s challenging to rank for generic keywords like “shoes” or “weighted blanket.” Instead, aim for more specific and detailed phrases like “colorful running shoes for women” or “gifts for people who love weighted blankets.”

While long tail keywords have lower search volume individually, they often have MORE search volume in aggregate. Be aware that this approach requires publishing significantly more content than generic keywords.

4. Leverage non-text media

Holiday shoppers are more likely to search for images, videos, Google shopping, local search, and podcasts. Optimize your images, create video reviews or buyer’s guide videos, explore podcast interviews, or even launch your own podcast to engage with your target audience through different channels.

5. Optimize your mobile experience

Prioritize optimizing your mobile experience as mobile shopping continues to grow, especially during the holiday season. Ensure that your website provides a seamless and intuitive mobile experience, allowing shoppers to browse and make purchases easily on their mobile devices.

6. Don’t sleep on lesser celebrated holidays

Consumers buy presents for Hanukkah, Kwanzaa, Chinese New Year, and even Thanksgiving. These Holidays typically have much less competition while still having high purchase intent.


-Ross Johnson, 3.7 Designs

5. Make Your Brand Differences Your Consumer Brand Strength

Brand expert Chris Lam reminds consumer brands to polish up their brand. Lam says two of the most important ways consumer brands can prepare for the holiday season is understanding the customer and their pain points.

Incorporate your competitive advantage into existing content and copy -Chris Lam, Chris Lam Connects

  1. Brands really have to understand their customer. We hear this all.the.time, and there’s a reason for it. What exactly are those pain points that customers are facing and that your service or product can provide a solution or ease a pain point? (It’s not always literal or point-blank obvious.) Take the time to get to know your customer. Poll them. Engage them. Ask them. Get that feedback from the people or orgs that use your product or service.2. Emphasize How You Help the Customer. I also think consumer brands also need to remember what their competitive advantage is against their competitors and highlight it, especially if it appeals and (again) alleviates a pain point for their customer. Among all the other brands that a consumer can go to, why should they choose your brand? Flesh that out, maybe even consider this as a campaign by itself. Or incorporate your competitive advantage into existing content and copy.

-Chris Lam, Chris Lam Connects

 

If you’re looking to elevate your consumer brand this holiday season, check out our completely reimagined consumer product PR packages.  PR Sprints give you a great mix of earned and guaranteed placements without long contracts. 

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