Google Searches for “Christmas Gifts 2022”
PR SPRINT PRODUCT PR FAQ
Why is it called a “sprint”?
It’s a sprint, not a marathon.
This program is all about fast-moving tactics and fast results. All packages are for a limited engagement.
What are the sprint seasons?
We have 4 annual product PR sprint sessions:
Back to School
New Years-Valentine’s Day
Easter/Passover/Ramadan, Mother’s Day, 420, Earth Day, Dads+Grads, Pride
What will you be pitching?
This is a product pitch program.
We will pitch your products to our deep well of media contacts for calendar-based inclusions and gift guides. These are great introductions for the press to “meet” your product if your product is new, or be reminded of your product if you haven’t done PR in while.
How many products are included?
If you have many products, we’d love to include them all – some products just fit better with different publications.
What’s in the pitch?
To brand-consistent lifestyle outlets that cover products and gifts.
Is this a long-term contract?
No. The PR sprint is a short-term product PR program.
If you want a more expansive program that includes awards, thought-leadership, feature pitching, and campaign development, please contact us to discuss your specific business outcome needs.
Will I be sending samples?
Journalists will expect samples.
Will I be able to request placement in certain media outlets?
We welcome and will ask you for your top placement requests and ask you more about your customer so we can pitch to other outlets that will also love your product. We can not guarantee placement in any media outlet, that is an editorial decision, but we will absolutely prioritize your requested tier 1 media placements.
What kind of results will I see?
Your products will reach hundreds of millions of people, be shared on social media, and appear in coveted search results.
How much does it cost?
You can get the most up-to-date information including pricing by request below.
Is there a deadline to sign up?
Acceptance is limited.
The sign-up deadline is the start date on the packages or when the spots fill up, whichever comes first. The earlier you sign up, the sooner we can begin pitching.