Posts

5 GenZ Insights CMOs Need to Know

5 Must-Know GenZ Insights for CMOs and Marketers [5 minute read] GenZ vs. Millenials: What Marketers Need to Know GenZ is coming and CMOs and marketers need insights now. After a decade of news about Millenials, here comes GenZ, they make up 25% percent of the population. GenZ is here and CMOs will need to […]

PR for DTC Brands

PR for Direct-To-Consumer (DTC) Brands [Reading Time: 5 minutes] Direct-to-consumer (DTC) brands are increasingly growing in popularity. While the industry itself is hardly an emerging industry, many DTC products represent a disruption in the status quo.  Instead of buying from a third-party retailer, customers can purchase products or services directly from the company. Businesses with […]

Using Earned Media, Social Media, and PR to Maximize Brand Awareness

PR and Social Media for Maximum Brand Awareness   Nothing beats when PR and social media for brand awareness. Used together strategically, they give your brand a competitive edge. With more avenues available to companies to reach their audiences, we are more inundated with brand messaging than ever before. Despite the myriad ways that brands have to reach their customers, though, the proliferation of media channels means […]

Post-Pandemic Consumer Shifts for Emerging Industries

Post-Pandemic Consumer Shifts for Emerging Industries It’s no secret consumer behaviors experienced a major shift during the pandemic. Marketers and communicators have been watching closely to see how these changes would affect the post-pandemic world. For Team Avaans, we have our eyes on how these post-pandemic consumer shifts will particularly impact emerging industries like drones, […]

PR and Social Media for DTC (Direct to Consumer) Brands

Using PR and Social Media for DTC Brands  [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from a third-party retailer, customers can purchase products or services directly from the company. Businesses with successful DTC brands typically have one thing in […]

Why Social Media and Your PR Must Work Together

Why Social Media and Your PR Must Work Together [5 minute read] Many brands use PR and social media, but so many miss the opportunity to align these teams. Companies use social media to create relationships with their consumers, promote their products, and gain exposure to their key demographic. If that sounds a lot like […]