Congratulations to our CEO, Tara Coomans! Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands of PR professionals, communicators and PR leaders throughout the western United States. Coomans presentation, Guiding Your Client Through Purpose, is a timely […]
Brand Trust: Why Disappointing Social Metrics May Be A Good Thing
Owned Media, PR Insights, Public Relations Services, Reputation Management, Thoughts, TrustWhat exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals trust. But really, what IS brand trust? In a global environment […]