What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals trust. But really, what IS brand trust? In a global environment […]
https://avaansmedia.com/wp-content/uploads/2018/04/highwire-shutterstock_1023305596-min.jpg17102500Tara Coomanshttps://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.pngTara Coomans2018-04-10 14:55:392021-02-11 18:30:53Brand Trust: Why Disappointing Social Metrics May Be A Good Thing
Brand Trust: Why Disappointing Social Metrics May Be A Good Thing
Insights, Owned Media, Public Relations Services, Reputation Management, Thoughts, TrustWhat exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals trust. But really, what IS brand trust? In a global environment […]