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3 Reasons B2B Tech PR is Essential

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The digital era has witnessed the burgeoning of technology companies that operate within the B2B realm. Their aim? To provide solutions that make business processes more efficient, streamlined, and profitable. In such a competitive ecosystem, companies in emerging industries need to differentiate themselves, so this is where B2B tech PR comes into play, proving not just a supplementary strategy but an essential one.

Understanding the Current Landscape

The tech sector today is brimming with potential. A lot is happening, from VC-backed startups aiming to disrupt industries to established firms looking to scale through IPO PR. Top tech PR firms are in constant demand to aid these companies in carving out their niche. PR for B2B companies offers more than mere exposure in this dynamic milieu – it’s about cementing a lasting legacy. Let’s delve deeper into why PR is indispensable in the B2B tech sector.

Reason #1: Establishing Thought Leadership and Industry Authority

In the nuanced realm of B2B tech, carving out a prominent space is vital. To transcend mere technicality and be seen as industry pioneers, businesses must craft relatable narratives, engage varied stakeholders, and uphold a consistent brand message amidst constant change.

Nurturing Authentic Narratives

B2B tech entities often offer complex, intricate, and innovative solutions. Translating such intricacies into relatable narratives is a challenge that the best B2B tech PR adeptly addresses. By creating storylines that resonate with the audience, businesses can bridge the gap between technical jargon and meaningful conversation, thus positioning themselves as relatable industry pioneers.

Engaging Stakeholders

B2B tech firms deal with various stakeholders, from clients to investors. Top tech PR firms understand these distinct audiences, crafting messages that resonate with each. Effective PR ensures each message hits the mark, whether it’s elucidating the potential of new software to a prospective client or elucidating the profitability of an innovative solution to a potential investor.

Consistent Brand Messaging

Maintaining a consistent brand image can be taxing in an industry where changes are rapid. Regular engagements, articles, and features ensure that a company’s core values, visions, and missions are always at the forefront. This strategic approach maintains relevance and solidifies their position as stalwart contributors amid the rapid transformations of the tech landscape.

Reason #2: Building Trust and Credibility

The dynamic tech sector demands more than innovation; it seeks trustworthiness. Navigating pitfalls, gaining third-party endorsements, and cultivating a transparent dialogue are pivotal. Effective PR doesn’t just showcase achievements; it elevates a brand’s reputation in an ever-shifting landscape.

Reputation Management

A proactive PR strategy is essential in the tech world, where one misstep can lead to significant fallout. From addressing potential controversies to highlighting positive impacts, PR for B2B companies ensures that the brand’s reputation remains untarnished. This approach safeguards the brand’s reputation, preserving its esteemed standing amid the ever-evolving tech landscape.

Validating Expertise Through Third-party Endorsements

Inclusion in esteemed tech-based journals, interviews on respected OTT platforms, or endorsements by industry-specific influencers can significantly elevate a company’s overall market credibility. These third-party validations, orchestrated by PR, serve as powerful testimonials to the company’s expertise and reputation, bolstering its standing within the tech sector and among its peers.

Creating a Transparent Dialogue

Transparency builds trust. B2B tech PR plays a pivotal role in cultivating this trust by enabling open forums, interactive Q&A sessions, or engaging webinars where companies can address queries, concerns, and feedback. This commitment to transparent communication fosters an environment of trust where stakeholders feel heard, informed, and confident in their business relationships.

Reason #3: Driving Business Results and Expanding Opportunities

Success in B2B tech isn’t solely about the product; it’s about opportunity recognition. Strategic PR efforts spotlight firms for investments, stimulate partnerships, and boost lead generation. Beyond mere visibility, astute PR strategies directly influence growth, profitability, and industry standing.

Positioning for Investment

Especially crucial for VC-backed startups, PR activities can catch the eye of potential investors. Likewise, a well-executed IPO PR strategy proves instrumental in securing the right focus and valuation when companies embark on their public offerings. These strategic PR efforts can be the key differentiators that propel startups into attracting financial backing during pivotal growth phases.

Facilitating Partnerships

Enterprise B2B tech thrives on collaborations, integrations, and partnerships. The best tech PR  strategically ensures that your brand is top of mind when businesses seek innovative collaborations. Through effective PR efforts, your company is not just a participant but a recognized leader in forging valuable alliances that drive innovation and growth in the dynamic landscape of B2B technology.

Lead Generation and Conversion

Beyond branding, PR can have tangible effects on the bottom line. Enhancing visibility and credibility can drive inbound inquiries, increase web traffic, and increase conversion rates. Effective communication and reputation management directly contribute to a company’s success, translating into results beyond surface-level brand recognition.

What to Expect from Tech PR

In today’s tech-driven world, PR has evolved beyond its traditional role. It’s a complementary element and a strategic imperative for B2B tech-sector businesses. Above, we discussed PR’s pivotal roles: establishing thought leadership, building trust, and driving tangible business outcomes. Now, let’s dive deeper into what you can genuinely anticipate from tech PR – a journey that extends far beyond conventional brand visibility.

At its core, tech PR is about more than just surface-level branding and marketing exercises. It’s a multifaceted strategy that encompasses aligning your brand with exemplary narratives, markets, and audiences. PR professionals skillfully craft compelling narratives that resonate with your target audience when executed effectively. These stories transcend your product or service; they focus on the impactful solutions you create, the problems you solve, and the visionary path you tread.

Tech PR is a precision tool that ensures your message reaches the audiences that matter most. It’s not a one-size-fits-all approach; it’s about connecting with those who share your interests, needs, and goals. Through continuous market intelligence, PR professionals monitor tech trends, competition, and emerging opportunities. This insight is the foundation for your strategic positioning, ensuring you stay ahead of the curve and maintain relevance in the ever-evolving tech landscape.

But Tech PR doesn’t stop at strategic positioning. It’s about fostering meaningful engagements that go beyond the surface level. In the tech industry, innovation thrives on collaboration, and PR is the bridge builder that facilitates these connections. It secures thought leadership platforms, placing you in the spotlight at industry conferences, expert panel discussions, and other relevant forums. These engagements position you as an authority, opening doors to new collaborations and partnerships.

Furthermore, PR involves the creation of valuable content that educates your target audience and set you as a trusted source of information that goes beyond press releases; it encompasses articles, blog posts, whitepapers, videos, and more. Through thoughtfully crafted content, you showcase your expertise and provide value to your audience who choose to trust you.

On the other hand, in the dynamic tech landscape, crises can arise unexpectedly. Tech PR equips you with the skills and strategies to manage these crises effectively. Preparedness is critical, and PR ensures your reputation remains intact even in challenging times. It’s about addressing issues as they arise and proactively managing your brand’s image to mitigate potential crises.

Now, let’s talk about measurable outcomes because results matter in the fast-paced world of B2B tech. Tech PR isn’t just a vanity metric; it’s a driver of tangible benefits. One of the most immediate impacts is increased visibility. Your brand becomes a recognized name among clients, partners, and investors. However, it’s not just about being seen; it’s about being seen by the right people.

PR generates interest and curiosity, leading to a surge in inbound inquiries. Prospective clients and partners actively seek you out, filling your pipeline with valuable leads. These inbound inquiries are often more engaged because they’ve already been exposed to your brand’s narrative and credibility.

Not only that, your website becomes a hub of activity as your brand gains recognition. Increased website traffic isn’t merely a vanity metric; it’s a reflection of heightened interest and engagement. Your website visitors are more likely to explore your offerings, which can translate into higher conversion rates. Ultimately, Tech PR contributes to driving your bottom line by enhancing visibility, credibility, and engagement, all of which can lead to more significant revenue and business growth.

The Tangible Advantages of B2B Tech PR

While we’ve delved deep into the intricacies and overarching benefits of PR in the B2B tech sector, it’s essential to consolidate and emphasize the core reasons that genuinely make PR indispensable:

Tailored Messaging for Complex Solutions: In the B2B tech realm, solutions are often nuanced and highly specialized. B2B tech PR ensures that the communication around these solutions is tailored, coherent, and, most importantly, highly effective. Businesses can foster a more profound connection with their target audience by making these solutions relatable and understandable.

Positioning Amidst Competition: The tech landscape is crowded, and groundbreaking innovations enter the market daily. PR ensures that a B2B tech company doesn’t become another fleeting name in this vast, competitive landscape. Instead, it strategically carves out a distinctive identity, ensuring the brand stands tall, is recognized, and remains relevant among competitors.

Leveraging Industry Insights: The dynamic nature of the tech industry means that trends shift, new technologies emerge, and market needs evolve. A B2B Tech PR strategy keeps businesses updated with these shifts, ensuring their position always aligns with the market pulse. This approach ensures that companies are reactive and predictive, staying one step ahead.

To truly harness the power of PR, B2B tech companies need to view it not as an afterthought but as a foundational strategy. It’s not just about media placements or press releases; it’s about building a robust brand narrative, connecting with the right stakeholders, and driving business growth. PR ensures that the best stories get told in a world where every tech solution claims to be the best.

B2B Tech PR is not a monolithic strategy; it’s a dynamic tool that adapts, evolves, and scales with the company it represents. Whether you’re a budding startup or an established market leader, PR ensures your narrative remains compelling, credible, and consistent. Bringing onboard a seasoned PR partner can make this journey even more impactful. From understanding the intricacies of the tech sector to crafting bespoke PR strategies, the right partnership can genuinely elevate your brand.

Finally, as the tech landscape continues to evolve, the role of PR will only grow in significance. Those who recognize its value early on will undoubtedly stay ahead of the curve, leading dialogues, setting trends, and carving out legacies. The future of technology is intrinsically linked with the future of PR. And for those who are ambitious, the journey has only just begun.

Embrace B2B Tech PR Today with Tara Coomans @ Avaans Media

Avaans Media is more than just another name in the list of PR agencies. With a proven track record, innovative approaches, and a commitment to bespoke strategies, this is where narratives are shaped, futures are crafted, and legacies are built. If the future is what you’re eager to shape, then let public relations expert, Tara Coomans, award-winning communication and PR expert at Avaans Media, guide you through it.

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What to Expect from Top FinTech PR Firms

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FinTech companies are at the forefront of innovation in today’s rapidly evolving financial landscape, reshaping how businesses and consumers handle finances.  But the question is, how do these firms stand out in an increasingly crowded market? Well, the answer lies in partnering with top FinTech PR firms. These specialized agencies understand the distinctive challenges and opportunities within the FinTech sector, making them invaluable partners in successfully building a powerful brand presence.  Here’s what you can expect from top FinTech PR Firms with PR experts at the helm.

Understanding the FinTech Landscape

When discussing top FinTech PR firms, it’s crucial to recognize that their expertise extends beyond simple press releases and media liaisons. These firms possess a profound and nuanced comprehension of the FinTech ecosystem, including a deep historical perspective, essential in understanding the sector’s evolving dynamics, regulations, competitive state, and future direction.

The history of FinTech traces back to the late 20th century, marking the beginning of a journey that would revolutionize financial services. This era saw technologies like ATMs, electronic trading floors, and essential digital banking services laying the foundation for what FinTech would become. The 1990s and early 2000s heralded the internet and mobile revolutions, bringing about a seismic shift in financial technologies. Online banking, peer-to-peer lending platforms, and the earlier forms of digital payment systems started to emerge, setting the stage for a more interconnected financial world.

The global financial crisis of 2008-2009 was a pivotal moment for FinTech. It not only exposed the vulnerabilities of traditional financial institutions but also accelerated the public’s and investors’ interest in innovative financial solutions that were more transparent, accessible, and user-friendly. This period saw the birth and meteoric rise of numerous notable FinTech startups in the industry, capitalizing on the advancements in mobile technology, big data, and cloud computing.

Blockchain and cryptocurrencies, introduced around this time, further disrupted the financial sector, challenging conventional notions of currency and financial transactions. Meanwhile, advancements in AI and machine learning began transforming everything from risk assessment to customer service.

FinTech is a dynamic and diverse field encompassing everything from investment platforms and online banking to insurtech, regtech, and wealthtech. It’s an industry characterized by rapid innovation, regulatory changes, and evolving customer expectations. Some of the top FinTech PR firms we know today have not only witnessed this evolution but have been an integral part of it.

Services Offered by FinTech PR Agencies

In the dynamic financial technology industry, the role of top FinTech PR firms extends beyond traditional public relations. These agencies offer a suite of specialized services tailored to meet the particular needs of FinTech companies. From meticulously managing media relations to crafting strategic communication plans, these firms play a crucial role in shaping a FinTech brand’s image and success. Let’s delve into the key services these agencies offer, each significant in its own right.

Media Relations

Media relations stand as a fundamental service offered by FinTech PR agencies. The agency’s established connections with journalists and influencers in the FinTech sector are invaluable. These relationships are instrumental in securing features in industry-relevant publications, significantly enhancing a brand’s visibility and credibility. This strategic placement in media outlets garners attention and reinforces the brand’s authority in the financial technology landscape.

Crisis Management

Crises can emerge without warning. Top FinTech PR firms excel in crisis management, skillfully guiding companies through tumultuous periods. Their expertise ensures that a brand’s integrity and reputation remain intact during these critical times. It involves adeptly handling public relations, providing transparent communication, and implementing strategies that mitigate negative impacts, thereby preserving the trust and confidence of customers, investors, and the broader market.

Content Creation

Content creation is a pivotal service provided by FinTech PR agencies. They produce a range of content for the audience, from insightful whitepapers to compelling blog posts. This content showcases a company’s expertise and industry insights and engages the audience effectively. By highlighting thought leadership and knowledge in the FinTech domain, these crafted narratives play a vital role in establishing and reinforcing a brand’s authority in the financial technology sector.

Strategic Communication

A PR agency with FinTech experience offers more than conventional PR tactics; they excel in strategic communication. Developing specialized plans aligned with business objectives, whether for new product launches, market-entry or thought leadership, is their forte. The firm’s deep understanding of complex FinTech subjects ensures that a brand’s message is disseminated, resonates with, and is valued by the intended audience, enhancing brand perception and impact.

Social Media Strategy

Maintaining a solid social media presence is essential in today’s digitally dominated era. FinTech PR firms assist in effectively utilizing platforms like LinkedIn, Twitter, and Facebook. They help brands engage with the audience, share valuable industry insights, and enhance brand promotion. This strategic use of social media is crucial for building and maintaining a dynamic online presence for connecting with current and potential customers, investors, and industry peers.

The Benefits of Hiring a FinTech PR Consultancy

The decision to hire a FinTech PR consultancy can be a game-changer for companies in the emerging financial technology sector. Believe it or not, these specialized agencies bring many benefits beyond conventional public relations, playing a pivotal role in enhancing a brand’s market presence and reputation. Without further ado, let’s explore the benefits of partnering with a FinTech-focused PR agency, each highlighting how they contribute to the growth and success of your FinTech brand.

Enhanced Brand Visibility

A FinTech PR consultancy significantly amplifies your brand’s visibility in a crowded market. They leverage media connections to ensure your brand is featured on relevant platforms. This targeted exposure increases your brand’s presence and recognition, making it more visible to prospective customers, investors, and partners. After all, effective visibility strategies are essential for differentiating your brand in the FinTech landscape, driving growth and market penetration.

Credibility and Trust Building

In an industry where trust is paramount, a FinTech PR agency excels in establishing and maintaining your brand’s credibility. They achieve this through consistent, transparent, and strategic communication that resonates with your audience. By effectively conveying your brand’s values and strengths, they enhance public trust and confidence, crucial for attracting and retaining customers, securing investments, and establishing long-term relationships in the FinTech sector.

Strategic Market Positioning

These specialized PR firms adeptly position your brand within the FinTech market, utilizing years of deep industry-specific knowledge. They analyze your unique strengths and evolving market trends to strategically place your brand in a niche that highlights its advantages. This positioning is crucial for standing out in the highly competitive FinTech ecosystem, ensuring that your brand carefully captures the right audience’s attention and distinguishes itself as a leader in its specific domain.

Thought Leadership Promotion

FinTech PR consultancies are instrumental in promoting thought leadership. Simply put, they successfully spotlight your expertise and insights through various channels, positioning your executives and key personnel as industry experts. It elevates your brand’s authority and influence in the competitive space, opening doors to new opportunities, collaborations, and a heightened profile in the industry, thereby establishing your brand as a front-runner in financial innovation.

Crisis Management and Mitigation

As discussed in the beginning, crises can arise unexpectedly in the volatile FinTech industry. Top FinTech PR firms are skilled in crisis management, ensuring your brand navigates through challenging times while preserving its reputation. They implement strategic communication plans to manage negative publicity, mitigate risks, and maintain customer trust. This proactive approach to crisis management is critical for safeguarding your brand’s image and stability in the market.

Targeted Audience Engagement

FinTech PR agencies excel in engaging specific audience segments crucial to your brand’s success. Utilizing advanced techniques, they craft and disseminate messages that resonate with your target demographic, whether it’s tech-savvy consumers, investors, or regulatory bodies. This targeted approach ensures that your communications effectively reach and influence the right people, leading to increased engagement, brand loyalty, and a stronger foothold in your desired market segments.

Comprehensive Analytics and Insights

FinTech PR consultancies provide valuable analytics and insights into your PR campaigns, whether daily, weekly, or monthly. They offer detailed reporting on various metrics, allowing you to measure the effectiveness and impact of your communications strategies. This data-driven approach warrants you to make informed decisions, refine your PR tactics, and continuously improve your outreach efforts, ensuring your brand remains dynamic and responsive to market changes and opportunities.

Choosing the Right FinTech Public Relations Partner

Selecting the ideal FinTech public relations partner is a vital decision that can notably impact your brand’s success in the financial technology landscape. This choice involves careful consideration of various factors that align with your company’s objectives and values. Let’s explore critical aspects to consider when choosing the right FinTech PR firm, ensuring that you partner with an agency capable of elevating your brand and meeting your specific needs in the dynamic FinTech sector.

Experience and Track Record

When choosing a FinTech public relations partner, the industry experience and track record are paramount. Investigate the firms’ past campaigns and the outcomes they’ve achieved for other clients. An agency with a proven history of success in FinTech will likely understand your brand’s unique challenges and opportunities. This experience is invaluable in crafting effective PR strategies that resonate within the industry and drive tangible results for your business.

Understanding of Your Business

Selecting a PR firm that deeply understands your business model, technology, and market positioning is extremely crucial. This alignment ensures the agency can articulate your unique value proposition and compellingly tell your brand’s story. An agency that grasps the complexities of your FinTech business will be better equipped to tailor unique strategies to suit your specific needs, ensuring that your messaging hits the mark with your target audience.

Comprehensive Service Offering

Choosing a PR agency that offers a comprehensive suite of services tailored to your particular needs is essential. From traditional media relations to digital marketing and beyond, a full range of services ensures that all your PR needs are covered comprehensively by partnering with one agency. This holistic approach allows for a more integrated and cohesive PR strategy, encompassing various channels and tactics to maximize your brand’s exposure and impact in the dynamic FinTech industry.

Cultural Fit

The cultural fit between PR agency and your company is critical to a successful partnership. Select an agency whose values and working style align with your company’s culture. This synergy fosters a robust and collaborative relationship, essential for effective communication and developing PR strategies that resonate with your brand’s ethos. A harmonious cultural fit is often the foundation of a long-lasting and productive partnership in the PR realm.

So, what can you expect from a top FinTech PR firm?

A top FinTech PR firm offers invaluable expertise, strategy, and services tailored to the FinTech industry. Expect comprehensive industry knowledge, strategic media relations, and adept crisis management. They excel in brand positioning, digital marketing, and event management. Their content creation, market research, and investor relations skills are also crucial. Such a firm is also equipped for global outreach, ensuring your FinTech company’s message resonates with its audience.

Partner with Avaans Media

Elevate your FinTech brand with Avaans Media, a top-rated PR agency known for delivering exceptional results. Our executive-level team specializes in emerging industries and hyper-growth companies, offering tailored solutions to your unique PR needs. So, why wait? Join forces with Avaans Media and experience unparalleled success in the FinTech landscape. Reach out to us today.

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3 Things Startups Focus On as VC Funding Shifts

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As uncertainty rises, funding falls. At least that’s what the news would have you believe. But according to Inc. magazine, seed and angel deals are still trending upward, and early-stage companies with proven product are still getting most of the deals. In fact, 64% of venture funding is early stage, and seed deals through Q2 of 2022 were on par with the entirety of 2019 (Q2 NVCA/PitchBook). That means for hyper-growth or ambitious companies and challenger brands, there is still an opportunity for you. So what should you do when VC funding is down and inflation is still driving uncertainty? I’ve been through every recession since 9/11 and I’ve been working with ambitious brands and companies since then as well. So I’ve seen what successful businesses do during recessions to position themselves for competitive advantage, survival and growth, despite the economic hurdles. Over the years I’ve noticed, startups who focus on looking ahead while being laser-focused, and tend to survive tumultuous times, regardless of whether your a consumer brand or a B2B company. These are the the things startups focus on for VC Funding.

Focus Your Energies and Budget

“Everything you do, do exceptionally well, and if you aren’t exceptional at it, then get rid of it or outsource it.”

Look at everything you’re doing and cut out the things you aren’t doing well. For example, let’s say your internal biz development team is excellent, but your event marketing isn’t producing the results you’d hoped for, take that event marketing budget and focus it on one thing your biz dev team says they need to get to the next level.

Everything you do, do exceptionally well, and if you aren’t exceptional at it, then get rid of it or outsource it. Outsourcing is just more nimble. What you outsource, be exceptionally clear about your goals, so you can maximize your reduced budget. Focusing your time and budget has the additional advantage of clearing out the cobwebs and giving you new insight into operational efficiencies too. Who knows? You might decide that outsourcing certain strategies, like PR, simply works better than doing it in-house, anyway.

Startups should also focus on the long term. Think about ways you can increase efficiencies with agency partners, and where you can maximize the partners you have on board.

 

Bullish on the Future

“Deals are still happening, but they’re more happening on industries and trends which are moving ahead full steam, no matter what happens to the economy,”

What should a startup focus on when thinking about funding? No matter what happens to the economy, innovation rolls forward, and VCs know this. The money isn’t on solving today’s problems, it’s on solving tomorrow’s problems. According to Pitchbook, in Q1 of 2022, VC’s raised more money than in the entirety of 2019. So are coming down? Oh, absolutely, but VC’s know – the future is now.

Even when funding is down, deals are still happening, but they’re more happening on industries and trends which are moving ahead full steam. So do your homework on where your product fits into the biggest challenges or opportunities in the next 5, 10, 15 years. Look at all the challenges the pandemic brought to light – those challenges are still top of mind, and the companies solving those problems will have a head start. Your corporate storytelling should also lean into the future and purpose driven initiatives. These two aspects will allow you to lead against your peers.

FinTech is another area where the gloom and doom may be over-reported – through Q2, FinTech funding was still more than in 2019, but it’s definitely not as frothy as 2021. FinTech founders may wish to focus on thought leadership and tie it into purpose-driven points of view in order to tap into future trends.

And although the cannabis industry has been experiencing its share of disruptions as of late, no one thinks that industry is disappearing, the growth is only projected to increase as more states move to legalize cannabis, and states create interstate sales as California has, and many expect the east coast to do. Experts predict the cannabis industry will be $100 billion by the end of the decade. You can learn a lot about the future of cannabis by reviewing the pitch decks from startups that recently secured funding.

CleanTech is another area of hypergrowth, spurred in part by the Inflation Reduction Act which incentivizes green technology businesses. Experts predict growth in this segment for years to come. But VCs have been burned in this area, so it’s vital that companies raising funds in this segment double down on trust.

PR for AI companies is another area likely to continue growing. While the initial buzz that spiked with the launch of ChatGPT has settled, investors still haven’t settled on the market leaders in this segment. If you’re an AI company, PR is best asset right now, especially if you’re a B2B AI company.

There are always areas of growing investments, and if you’re in one of them, strike while the iron is hot.

Plan For Success

“Companies that survive this time focus… on problem-solving,”

Now is the time to think out loud and do your due diligence for tomorrow. Companies that survive this time focus their operations team on problem-solving. For example, if  VC funding doesn’t seem likely for you right now, turn your attention to policy initiatives at the federal and local levels. For example, the last infrastructure project had a lot of opportunities for climate-related startups. And the 2021 infrastructure package held lots of tidbits for infrastructure tech programs, that emerging industries like drones and UOV could take advantage of.

Consumer tech VC funding has taken a sharp nose-dive. Storytelling PR campaigns may not be as attractive as they once were for consumer tech. Now is the time to look at product-based programs which increase awareness but not the budget.

Mental health is still top of mind; that’s part of the reason emerging industries like healthtech, cannabis, and psychedelic treatments remain in the sights of investors. But these industries are not without their challenges and competitors. So brands in these emerging industries need to double down on trust to build more acceptance for the communities they serve.

Direct to Consumer (DTC) funding has radically pulled back because simply having a DTC company isn’t enough to attract investment – today, a DTC strategy is an expectation. But startups can take this time to develop something that can’t easily be replicated, like technology. Or, as investor Caitlin Strandberg said, don’t even ask for investment unless you have an Amazon strategy, because social media isn’t where they see buyers, “if you’re going to be where people buy—people are buying more and more on Amazon—you can expect they’ll search your brand name on Amazon, and you want to be on that search page,” so be looking your sales channels along with SEO and digital PR so your startup is poised for growth.

One of the best ways to stay focused on success is to lay the groundwork for a successful IPO. There is a lot to do, both internally and externally, and getting started earlier will save you money and time as the exit gets closer.

You should take this opportunity to do some scenario planning as well. Now is a great time to plan for a crisis, and create plans for things like cyber breaches ,which will help you secure your future.

 

Tomorrow’s greatest companies and emerging industries aren’t going to allow this uncertainty to derail them. This is where the rubber meets the road, and strategy makes a difference.

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