Tag Archive for: health technology

10 Must Follow Healthtech Journalists to Follow on X [2026 Edition]

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Key Takeaways

  • Industry Expertise and Insight: These journalists bring a wealth of experience in healthtech reporting, covering crucial topics such as digital health, health inequalities, and innovations in medical technology. Following them provides access to informed perspectives and in-depth analyses of emerging trends in the healthtech sector.
  • Diverse Coverage Across Platforms: Each journalist contributes to major publications, ensuring a broad range of stories that encompass various aspects of healthtech, from clinical trials to consumer health impacts. This diversity allows readers to gain a comprehensive understanding of the industry’s dynamics and challenges.
  • Active Engagement and Community Building: Many of these journalists actively engage with their audience on X, sharing breaking news, insights, and personal commentary on healthtech issues. Following them can enhance your awareness of ongoing developments and foster connections within the healthtech community.
  • Last updated January 2026: Staying current with the right media voices is key to smart PR. Here are 10 healthtech journalists still active on Twitter/X and Bluesky — and worth following right now.

Where using internet services and social mobility in healthcare services was a personal choice in the past, the onset of the COVID-19 pandemic made it clear that it is now a necessity for both consumers and healthcare providers, making healthtech one of the fastest-growing emerging industries.

Thousands of healthtech companies usher in innovations and cutting-edge technologies every day. For such fast-growing coverage needs, health tech reporters must proactively illuminate the business strategies of the modern healthcare giants and dig into new research to create a detailed reporting piece of the healthtech industry.

This intersection of technology and health quickly evolves, attracting billion-dollar investments worldwide. So healthtech PR is always looking up to energetic and determined healthtech journalists for press coverage. They cover the latest trends and deliver deep insights and compelling stories on the healthtech industry.

Here are ten healthtech journalists to follow on the platform formally known as Twitter, now X. They will keep you informed of what’s around the corner and clearly show where the healthtech industry is heading next.

1.    Christina Farr

Christina Farr is a former healthtech reporter for CNBC, Reuters News, Fast Company, and other publications.

Update (1/19/26): Christina Farr is still actively on X. She has claimed her Bluesky handle but hasn’t started posting yet.

Christina is the managing director at Manatt, and was formerly a principal at OMERS Ventures, a global early-stage venture cap. She was born and raised in London and graduated from University College London and Stanford University.

Christina Farr is the author of Second Opinion, a healthtech newsletter that publishes various trends revolving around pharmacy tech, women’s health, etc. It also features interviews with investors, executives, and healthcare founders. Christina applies her experience as a healthtech journalist and investor to dive deep into the world of healthtech news.

Her breakthrough works, and exciting healthtech stories have appeared in numerous publishing companies, including the New York Times, Bay Citizen, and Daily Telegraph. Christina frequently appears at health and technology conferences as a speaker and featured expert on ABC, Reuters TV, and others.

Her Twitter/X  is @chrissyfarr, where she actively tweets about the latest healthtech trends and news. Her Bluesky handle is @chrissyfarr.bsky.social.

2.    Nick Triggle

Nick Triggle is a health correspondent at BBC. His reporting mainly focuses on NHS, and he writes extensive articles demonstrating how the UK deals with challenges around social care and health inequalities.

Update (1/19/26): Nick Triggle hasn’t tweeted since October 2024, nor has he secured a Bluesky handle.

His articles on mental health and the NHS crisis, target the issues of how healthcare provided by NHS is suffering a blow and dealing with many challenges like the aging population and obesity.

Many people highly respect Nick Triggle for being one of the most perspective health journalists as he gives equal and enough attention to the rising issues and trends related to healthcare and NHS. He digs deep into the matters revolving around health reforms, new acts, and the effects of the pandemic and other dangerous challenges for NHS with a much-needed context and data visualization.

Nick was awarded the “Blogger of the Year” by Medical Journalists’ Association in 2015. He is the lead journalist behind the breakthrough BBC projects, The NHS crisis – decades in the making, the ‘Fantastic’ care calculator, previously worked on the Gerry Robinson TV NHS documentaries.

Nick Triggle highlighted and debated health stories in the UK on his Twitter/X account @NickTriggle but seems to have abandoned the platform in October 2024.  His tweets were an up-to-date source for receiving the latest and authoritative views on NHS, social care, and public health.

 

Knowing which journalists to follow is one thing. Getting them to cover your HealthTech brand is another. See how Avaans builds HealthTech media relationships that hold up to regulatory scrutiny. HealthTech PR Agency →

3.    Laura Donnelly

Laura Donnelly is a health editor at The Telegraph Media Group. She has written several well-researched articles in The Telegraph, which focus on the healthcare services in the UK concerning the COVID-19 pandemic.

Update (1/19/26): Laura Donnelly is still active on X but tweeting less often. She has claimed her Bluesky handle but doesn’t post regularly.

Laura Donnelly has won many awards for her energetic work on various topics, such as the NHS crisis, in-depth investigations, and exciting stories that bring research and scientific breakthroughs to her readers’ lives. Her latest works on NHS waiting lists and NHS strikes highlight the devastating effects on healthcare services in the UK.

Laura Donnelly channels the same energy and passion into her Twitter account, sharing her opinions and turning complex healthtech news into offbeat news and stories. You can find her on Twitter as @lauradonnlee and on Bluesky as @lauradonnelly.bsky.social, (although she hasn’t posted there in almost a year).

Laura has worked at The Telegraph for more than 15 years and also has editorial experience at the Health Service Journal. Her past roles as a news editor and health journalist have made her one of the vital healthtech journalists to follow on Twitter.

Laura Donnelly covers the latest trends in biomedical technologies and vaccine developments. She has an in-depth understanding of the healthcare system, and thus, her Twitter account is an excellent place to receive critical analysis and reporting on the latest healthtech news.

4.    Erin Brodwin

Erin Brodwin is an award-winning health tech reporter at Axios. Erin’s hard-hitting stories and newsletters are all focused on digital health, health ambitions and where the world’s technology giants are heading towards, and venture capital.

Update: (1/19/26) Erin Brodwin tweets sporadically on X, but hasn’t posted on Bluesky in almost a year.

Erin Brodwin is a California-based healthtech journalist who graduated from the Craig Newmark Graduate School of Journalism in New York after receiving her Master’s in health and science reporting.

Erin Brodwin is one the most dedicated and passionate health journalists who actively contribute to the world of health and science publications. She has experience with some of the biggest names in science, health, and technology magazines. Erin has contributed many stories to Scientific American, which discusses the roles of AI tools in healthcare and clinical diagnosis, advertising campaigns that harm teenage psychology and health, chemical weapons, and much more.

Erin has also written for Insider Inc. and has broken several breakthrough news on health and technology stories and the latest trends. She has been a healthtech correspondent at STAT, covering many topics ranging from digital health, the role of key healthtech players like Facebook and Google, and challenges to people’s health that arose due to the misinformation during the COVID-19 pandemic.

Erin Brodwin is one of the healthtech journalists you must look for on Twitter. Her Twitter/X handle is @erinbrodwin and Bluesky is @erinbrodwin.bsky.social.

5.    Andrew Gregory

Andrew Gregory is an award-winning British journalist and health editor for The Guardian. He received three British Press Awards for his high-impact journalism and his long and dedicated role as a health reporter exposing racial health inequalities in the UK.

Update (1/19/26): Andrew Gregory actively posts on X and  Bluesky.

The works of Andrew Gregory have captured a lot of attention by bringing such healthcare issues to light and produced a wave of fury and determination in public regarding healthcare inequalities.

Andrew has also won a Guild of Health Writers Award, a British Journalism Award, and many other nominations and awards.

Andrew chooses the most impactful and gripping healthcare topics to write about. The power of his words to resonate with the readers makes him one of the highly sought-after healthcare journalists. His exciting stories focus on the role of technology in healthcare, and he also shares his direct and honest opinions about the latest trends and news in healthtech in his breakthrough works.

Andrew Gregory has written many articles on the role of healthcare technologies like Artificial Intelligence and how they can help physicians and surgeons refine and improve their healthcare services. He uses his Twitter/X  account to shed some light on his articles within the 280-character limit and then links the complete articles on The Guardian. His Twitter/X handle is @andrewgregory and his Bluesky is @andrewgregory.com.

6.    Natasha Singer

Natasha Singer is a health technology reporter at The New York Times and passionately writes about topics like consumer privacy and education technology. She dedicates her work to the extensive and essential ways healthtech companies, their technology, and tools impact healthcare services and job opportunities.

Update (1/19/26): Natasha Singer is active on X and Bluesky.

Natasha Singer is currently attending The KSJ Fellowship Program. Most of her stories published for The New York Times are about tackling the mental health crisis in children and teens and its direct relation to the use of social media platforms like TikTok and Instagram. She has also received many awards for covering and reporting online tracking.

Natasha Singer highlights the intersection of science, society, and technology, focusing on behavioral advertising, health, and education.

Natasha Singer was also a correspondent for Outside Magazine before coming to the Times. There, she published important stories about wildlife conservation and biodiversity. Her Twitter/X account is a great place to receive a deep understanding of these topics, as Natasha actively posts about her works there. You can find her at @natashanyt and on Bluesky at @natashanyt.bsky.social.

7.    Kat Lay

Kat Lay is a health editor at The Guardian. She mainly explores stories and trends related to new advances in research studies and clinical trials and highlights the healthcare issues within NHS.

Update (1/19/26): Kat Lay is active on X and Bluesky. 

Kat Lay picks up the most exciting topics about public health in UK and NHS staff. She also highlights the role of healthtech in improving the clinical diagnosis of serious diseases, such as how they hold trials for AI programs to check for breast cancer in NHS patients and how Milton Keynes Trust has now adopted healthtech innovations to deliver cutting-edge care.

Kat Lay also received a Medical Journalists Association award for her news story that covered sexual harassment in surgical training and surgeries. Kat Lay joined The Times in 2012 as a graduate trainee, and since then, she has created a name for herself as one of the most well-deserved and dedicated healthtech journalists.

Follow her on Twitter at @katlay and on Bluesky at @katlay.bsky.social.

8.    Amit Katwala

Amit Katwala is an award-winning science and technology journalist. After studying Experimental Psychology and graduating from Oxford University, Amit pursued his career as a writer and editor at several famous publications like Economist and Science Uncovered.

Update (1/19/26): Amit Katwala’s last post on X was December 2024, and it was a link to his Bluesky.

Currently, Amit Katwala is a writer and editor at WIRED, an essential source of breakthrough information regarding science, technology, and its effects on society. Amit has also written two books, Tremors in the Blood and The Athletic Brain, in which he discussed the impact of science and technology on the human brain.

Amit Katwala contributes great stories to WIRED based on his exciting research on health, science, and technology. He also shares his opinions about the collision of technology with culture on his Twitter account, and you can find him at @amitkatwala and on Bluesky at @amitkatwala.bsky.social.

9.    Zaria Gorvett

Zaria Gorvett is an award-winning senior journalist at BBC Future. She mostly tells compelling stories about health, medicine, psychology, history, etc. Zaria is an aspiring health journalist whose articles were featured on Chartbeat’s list of the most engaging stories of 2021 and 2022.

Update (1/19/26): Zaria Gorvett hasn’t tweeted since November 2024. A Bluesky handle with her name exists, but it has no posts.

Zaria Gorvett is a London-based science writer. After graduating, she worked for environmental charities in Tobago and Greece while earning two Master’s degrees.

Now Zaria is one of the essential healthcare journalists as she frequently writes about science topics ranging from COVID-19 vaccine doses to “untranslatable illnesses.”

Zaria Gorvett has also written for Scientific American and Asian Scientist, two of the most popular magazines highlighting worldwide health, science, and technology issues.

You can find Zaria on Twitter/X  as @ZariaGorvett, and if you are interested in fascinating stories about healthcare and other related topics, she is the one to follow. Her Bluesky handle is @zariagorvett.bsky.social.

10. Jessica Kim Cohen

Jessica Kim Cohen is a precision medicine reporter at GenomeWeb, an online science magazine covering recent trends and compelling stories about molecular biology.

Update (1/19/26): Jessica Kim Cohen is still on X but hasn’t tweeted since January 2025 and doesn’t have a Bluesky handle.

Jessica Kim Cohen writes about the latest research studies and developments in genetically targeted treatments. She is also the president of Asian American Journalists Association in Chicago. You can find Jessica  on Twitter/X at @JessicaKimCohen.

As the health tech industry continues to evolve rapidly, working with a specialized healthtech PR agency can help you build meaningful relationships with top journalists,craft compelling narratives, and ensure your innovations reach the right audience.

Quick Recap: 10 HealthTech Journalists to Follow

Here’s a quick-scroll list of all 10 journalists featured in this 2025 edition. Click through to view their latest insights on Twitter/X or Bluesky:

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Health Tech PR Agency Guide for Series B+ Startups

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By the time a health tech company reaches Series B or beyond, PR is no longer about visibility for visibility’s sake. The stakes are higher. The audiences are more sophisticated. And the margin for error is smaller.

At this stage, founders are managing multiple pressures at once. Continued growth, regulatory scrutiny, enterprise sales cycles and investor expectations. Often, all of it under the microscope of public markets or acquisition conversations that may still feel far off but are already shaping perception.

This guide is designed for Series B+ health tech leaders evaluating a PR agency with those realities in mind. It focuses on investor-facing strategy, credibility building, and long-term positioning that supports outcomes like late-stage funding, acquisition, or IPO readiness.

Why health tech PR changes after Series B

Early-stage PR often centers on awareness and category education. Series B and later is different.

At this stage, PR must support:

  • Institutional investor confidence
  • Enterprise customer trust
  • Regulatory and clinical credibility
  • Executive reputation and governance narratives
  • Long-term valuation

Health tech companies operate in one of the most scrutinized environments in business. Claims are examined. Data is questioned. Leadership credibility matters deeply. PR becomes part of risk management as much as growth strategy.

A health tech PR agency should understand this shift and be comfortable operating at that level.

Step 1: Align PR with investor expectations

Investors at Series B+ are no longer betting on potential alone. They are evaluating operational maturity, defensibility, and leadership judgment.

Investor-focused PR strategies should reinforce:

  • Market leadership and category authority
  • Evidence of traction and adoption
  • Thoughtful commentary on regulation and policy
  • Executive discipline and governance readiness
  • Long-term vision beyond the next funding round

PR that overpromises or overexposes can raise concerns rather than confidence. The goal is not hype. It is credibility.

Investor-focused PR strategy checklist

  • Consistent executive messaging aligned with investor decks
  • Media coverage that reinforces category leadership
  • Thought leadership tied to macro health care trends
  • Clear narrative around data integrity and outcomes
  • Disciplined timing around announcements and visibility

A strong agency understands how media narratives intersect with investor perception and due diligence.

Step 2: Evaluate health tech-specific experience

Health tech is not a single category. It spans digital health, medtech, diagnostics, AI-driven platforms, and regulated services. Each comes with different media dynamics and risk profiles.

When evaluating agencies, founders should look for:

  • Experience working with regulated health technologies
  • Familiarity with clinical, regulatory, or compliance language
  • Understanding of payer, provider, and patient ecosystems
  • Comfort engaging with both business and health care media

An agency does not need to replace legal or regulatory counsel, but it must know where the lines are and how to communicate responsibly within them.

Step 3: Use a media tier framework intentionally

Not all media serves the same purpose. One of the most common mistakes later-stage startups make is treating all coverage as equal.

A strategic health tech PR agency will operate with a clear media tier framework.

Media Tier Framework for Health Tech

Tier 1: Business and financial press
Used to support investor confidence, valuation narratives, and market leadership. This includes outlets read by institutional investors and analysts.

Tier 2: Industry and health care trade media
Critical for credibility with providers, partners, and customers. These outlets influence real buying decisions.

Tier 3: Vertical and niche publications
Valuable for reinforcing expertise, reaching specific audiences, and supporting long-tail credibility, including AI search visibility.

Effective PR uses these tiers differently and intentionally. Chasing Tier 1 headlines without a strong foundation in Tier 2 and Tier 3 is often a vanity pursuit in lieu of real reputation building.

Step 4: Prioritize executive positioning and governance signals

As companies scale, leadership visibility becomes inseparable from company reputation. For health tech in particular, executives are evaluated on judgment, ethics, and long-term thinking.

A health tech PR agency should help executives:

  • Develop clear, defensible points of view
  • Engage thoughtfully on policy and industry change
  • Build a credible public record over time
  • Avoid reactive or trend-chasing commentary

This is especially important as companies move closer to liquidity events. Public markets reward predictability, clarity, and trust.

Step 5: Think early about IPO readiness

Not every Series B+ company plans to go public. But IPO readiness is less about intent and more about discipline and leaving the door open.

PR plays a meaningful role in IPO preparation by:

  • Establishing consistent leadership narratives
  • Building a track record of credible media coverage
  • Reducing reputational surprises during diligence
  • Training executives for high-stakes scrutiny

Companies that wait until IPO timelines are announced often scramble to clean up messaging, visibility, and leadership presence. Those that think earlier move with confidence.

A PR agency with IPO experience understands how early decisions affect long-term outcomes and helps companies avoid shortcuts that create future friction.

Step 6: Measure what actually matters at this stage

Later-stage health tech companies should expect more sophisticated measurement.

Relevant PR indicators might include:

  • Quality and credibility of coverage
  • Share of voice among true competitors
  • Analyst and investor engagement signals
  • Executive recognition within the industry
  • Alignment between PR narratives and investor conversations

Metrics should reflect maturity. If reporting looks the same as it did at Series A, something is off.

Step 7: Use a final selection checklist

Before selecting a health tech PR agency, confirm alignment across these areas.

Health Tech PR Agency Selection Checklist

  • Experience with Series B+ or later-stage companies
  • Understanding of regulated health environments
  • Investor-aware PR strategy
  •  Clear media tier frameworkExecutive positioning expertise
  • Comfort supporting IPO or acquisition readiness
  • Transparent, outcome-focused measurement

If an agency cannot speak fluently about investors, governance, and long-term reputation, they may not be the right fit for this stage.

Final takeaway for health tech leaders

PR at the Series B+ stage is about earning trust at scale. With investors, customers and regulators. With future stakeholders you may not have met yet.

The right health tech PR agency operates with restraint, clarity, and long-term vision. They understand that credibility compounds and that every public signal matters more as companies grow.

When PR is aligned with investor strategy and future readiness, it becomes a stabilizing force during growth, not a distraction.

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25 Healthcare Journalists to Follow on Bluesky [2025 List]

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Key Takeaways

  • Diverse Expertise: These journalists cover healthcare policy, pharmaceuticals, technology, and medical research across major publications.
  • Breaking News Access: Following these journalists provides timely updates on healthcare developments and policy changes.
  • Specialized Coverage: These journalists offer specialized insights across the healthcare spectrum, from pharmaceutical policy to health tech to medical costs.

The intersection of technology and health represents one of the fastest-growing emerging industries today. Healthtech innovations are transforming patient care, diagnostic capabilities, and healthcare delivery systems worldwide, attracting billions in investment. For healthtech PR professionals and industry stakeholders, Remaining current on recent advancements is vital for strategic planning and market positioning.

As healthcare journalism expands to new platforms, many established reporters have joined Bluesky. (You can find our Twitter/X list here.) Here are 25 healthcare journalists to follow on Bluesky:

1. Laura Donnelly

Health Editor at The Telegraph with over 15 years of experience covering NHS challenges and healthcare services in the UK. @lauradonnelly.bsky.social

2. Erin Brodwin

Health tech reporter at Axios focusing on digital health innovations, tech companies’ healthcare ventures, and health sector investments. @erinbrodwin.bsky.social

3. Andrew Gregory

Award-winning Health Editor at The Guardian known for exposing healthcare inequalities and covering healthcare technology advancements. @andrewgregory.com

4. Kat Lay

Global Health Correspondent at The Guardian reporting on research advances, clinical trials, and NHS developments. @katlay.bsky.social

5. Amit Katwala

Features editor at WIRED and author exploring the intersection of science, technology, and health. @amitkatwala.bsky.social

6. Sarah Karlin-Smith

Journalist at Pink Sheet covering the intersection of pharmaceuticals, policy, and politics; co-creator of Prescription PULSE at Politico. @sarahkarlin-smith.bsky.social

7. Julie Rovner

Chief Washington Correspondent for KFF Health News and host of “What the Health?” podcast, specializing in healthcare policy coverage. @julierovner.bsky.social

8. Margot Sanger-Katz

Healthcare reporter at The New York Times analyzing policy developments, healthcare economics, and insurance markets. @sangerkatz.bsky.social

9. Dan Weissmann

Creator of “An Arm and a Leg,” focusing on healthcare costs and potential solutions to financial challenges in the American healthcare system. @danweissmann.bsky.social

10. Liz Szabo

Award-winning independent journalist covering medical news for The New York Times, NBC News, Scientific American, and AARP. @lizszabo.bsky.social

11. Bob Herman

Healthcare business reporter for STAT News covering the business aspects of healthcare delivery and services. @bobjherman.bsky.social

12. Brittany Trang

Health tech and AI reporter at STAT News with a PhD background and focus on emerging technologies in healthcare. @brittanytrang.bsky.social

13. Darius Tahir

Health tech journalist at KFF Health News covering digital health innovations and implementation. @dariustahir.bsky.social

14. Louise Norris

Health policy analysts write about health insurance, Medicare, Medicaid, and healthcare reform for multiple health information platforms. @louisenorris.bsky.social

15. Berkeley Lovelace Jr.

NBC News Medical Reporter covers health policy, pharmaceuticals, and federal regulatory agencies. @berkeleyjr.bsky.social

16. David Lim

Health reporter at POLITICO covering COVID-19 and the FDA, co-author of Prescription Pulse. @davidlim.bsky.social

17. Ashleigh Furlong

Health reporter at Bloomberg previously with POLITICO and GroundUp News. @ashleighfurlong.bsky.social

18. Daniel Payne

Health reporter at POLITICO covering healthcare policy developments and industry trends. @danielpayne.bsky.social

19. Natasha Loder

Health Editor at The Economist covering science, medicine, and healthcare globally. @natashaloder.bsky.social

20. Jonathan Rockoff

Health Business editor and Deputy Coverage Chief for Health & Science at The Wall Street Journal. @jonathanrockoff.bsky.social

21. Liz Scherer

Independent journalist covering cannabinoids, psychedelics, women’s health, and health equity across international markets. @lizs1.bsky.social

22. Lisa Jarvis

Chicago-based health and science columnist for Bloomberg Opinion, writing about public health, medicine, and emerging technologies. @lisamjarvis.bsky.social

23. Meg Tirrell

CNN medical correspondent covering healthcare developments and medical research. @megtirrell.bsky.social

24. Anjalee Khemlani

Senior Health Reporter at Yahoo Finance tracking healthcare business trends and developments. @anjkhem.bsky.social

25. Alex Knapp

Senior Editor covering science and healthcare at Forbes. @thealexknapp.bsky.social

While following journalists on platforms like Bluesky offers insights, expert PR guidance is vital for securing meaningful media coverage across all healthcare topics. As the health tech industry evolves rapidly, working with a specialized healthtech PR agency can help you build meaningful relationships with top journalists, craft compelling narratives, and ensure your innovations reach the right audience.

Looking to connect with healthcare journalists and share your healthtech innovations with PR? Avaans Media PR is here to help! Reach out today for expert guidance and impactful storytelling for tech PR.

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The Future of Health Technology: Predictions and Trends

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Key Takeaways

  • Emergence of the Internet of Medical Things (IoMT): The IoMT is expected to revolutionize healthcare by integrating medical devices, sensors, and software through the internet. This technology allows for real-time monitoring of patient vitals, enhancing both patient awareness and healthcare provider capabilities. The market for IoMT is projected to grow significantly, emphasizing the need for trust and effective PR strategies in this sector.
  • Advancements in Nanomedicine and Personalized Treatments: Nanomedicine is rapidly evolving, utilizing nanoparticles for targeted drug delivery and early diagnosis of diseases. This field holds promise for safer, more effective treatments and personalized healthcare, although challenges like regulatory hurdles remain. Investment and research in this area are increasing due to its potential benefits.
  • Growth of Telepsychiatry and Retail Healthcare: Telepsychiatry has gained traction, particularly following the COVID-19 pandemic, providing remote mental health services that improve access and reduce stigma. Meanwhile, retail healthcare is expanding in non-traditional settings, offering convenient services and integrating technology to enhance patient care and wellness. Both trends reflect a shift toward more accessible and patient-centered healthcare solutions.

The Future of Health Technology: A Glimpse Ahead

With technology advancing rapidly, the healthcare industry expects to undergo significant changes in the years to come. From personalized medicine to wearable devices, the future of health technology promises to increase patient satisfaction, improve care quality, and reduce healthcare costs.

Health Technology Trend: Internet of Medical Things

The Internet of Medical Things (IoMT) has been a promising digital health trend for the past few years, and it’s a growing heath technology trend. According to Precedence Research, the global market size of IoMT, valued at $180.5 billion in 2021, is predicted to reach around $960.2 billion by 2030 with a 20.41% —compound annual growth rate. Consumers love these devices, yet they don’t exactly trust them. Brands in IOT or HealthTech have particular PR needs.

Trend Watch: The Internet of Medical Things (IoMT)

IoMT, or healthcare IoT, is a network of medical devices, hardware infrastructure, and software integrated via the Internet. It relies on automation, sensors, and machine-based intelligence to reduce the need for human intervention in routine healthcare procedures and monitoring operations.

IoMT isn’t a future concept, it’s already reshaping how we think about care delivery. From cloud-connected smartwatches to ingestible sensors, IoMT is enabling proactive care. According to Precedence Research, the IoMT market will balloon to $960.2 billion by 2030.

This is more than cool gadgets. IoMT empowers:

  • Real-time vitals tracking
  • Smarter clinical decisions
  • Patient-driven wellness

Even smart pills—yes, pills that collect and send data—are pushing boundaries. For HealthTech brands, that means navigating not just innovation, but transparency and usability.

Health Technology Future: Nanomedicine

Nanomedicine isn’t science fiction. It’s science fact. It’s a rapidly growing field within the health technology industry that has the potential to introduce revolutionary advancements in various aspects of healthcare services.

For those who don’t know, nanomedicine uses microscopically tiny materials to diagnose and treat living organisms. New materials and therapies, like xenobots and nanosensors, are being developed to help diagnose cancer cells or viruses at an early stage and regenerate damaged tissues and organs. Think:

  • Drug delivery designed at the cellular level
  • Nano-diagnostics detecting disease earlier
  • Regenerative therapies unlocking new hope

Nanomedicine has the potential to increase the efficacy and safety of treatments, reduce side effects, and provide new opportunities for personalized medicine.  While regulatory complexity is real, early results are drawing significant funding.

 If your HealthTech brand touches nanotech, start building your credibility now.

Health Technology Trend: Telepsychiatry for Mental Health Services

Remote mental health care is one of the biggest post-pandemic shifts in healthcare delivery. And it’s not going anywhere. Patients appreciate the flexibility, accessibility, and privacy that come with virtual sessions.

While not perfect for every case, telepsychiatry is:

  • Cost-effective
  • Discreet
  • Scalable
  • Accessible for underserved areas

For mental health innovators, this is a crucial moment to shape stigma-free, tech-enabled care models.

Health Technology Prediction: 3D Printed Organs and Implants

Bioprinting is a cutting-edge health technology enabling the production of 3D biological structures, like tissues and organs, through a layer-by-layer approach used in 3D printing. It uses Bio-ink, which consists of living cells and other biomaterials deposited using specialized printers to form intricate structures.

Future possibilities include:

  • Custom-fit orthopedic devices
  • Better airway and cardiovascular stents
  • More durable, cost-effective prosthetics

As material science catches up, expect 3D-printed health solutions to go mainstream.

Health Technology Future: AR and VR in Medical Education and Diagnosis

AR and VR have the potential to fully transform the delivery of healthcare services, leading to enhanced patient outcomes. However, they must address many technical and ethical challenges before these clinical practices can widely adopt these technologies.

  • AR and VR can help create immersive simulations that allow students and medical professionals to practice and refine their skills in a secure and controlled environment. For instance, surgeons can practice complex medical surgeries and procedures before performing them on patients.
  • AR and VR are critical in facilitating remote consultations between patients and healthcare providers. Patients wear VR headsets that enable doctors to examine them and provide remote diagnosis and treatment virtually. Many people expect Telemedicine to progress even more in the future.
  • AR and VR are used to create immersive and interactive rehabilitation programs that make therapy more engaging and effective. For example, patients healing from a stroke can use VR to simulate daily activities to improve mobility.
  • AR is used to overlay medical images onto a patient’s body, enabling doctors to visualize the internal structures more intuitively.Companies are using AR and VR to produce educational materials for patients that help them better understand their condition and treatment options.

Health Technology Future: Big Data Analytics

The future of data analytics in healthcare holds significant potential for enhancing predictions and decision-making.

  • Personalized Treatment: With advanced data analytics, healthcare providers can provide more personalized treatments to patients. By examining genetic, environmental, and lifestyle data, healthcare professionals can better understand a patient’s unique health profile and create tailored treatment plans.
  • Predictive Analytics: Data analytics can enable healthcare providers to predict health outcomes and identify patients at high risk of developing specific health issues. By examining large amounts of patient data, healthcare providers can detect patterns and trends that may signify the onset of a disease.
  • Real-time Monitoring: Wearable devices and other health technology collect real-time patient data, allowing healthcare providers to monitor patients closely and make quick decisions. By analyzing this data, providers can detect changes in a patient’s health status and take action before a condition worsens.
  • Improved Decision-making: Data analytics can help healthcare providers make more informed decisions about patient care. Providers can identify the most effective treatments for a particular condition and determine which patients benefit most.
  • Data Sharing: Improved data analytics will allow healthcare providers to share patient data more efficiently and securely. It will help providers collaborate and make more informed decisions about patient care.

Health Technology Future: Robotic Process Automation (RPA)

Robotic Process Automation (RPA) uses software robots to automate repetitive, rule-based, and time-consuming administrative tasks, allowing healthcare providers to focus on patient care. RPA has the potential to streamline the way healthcare is delivered. Here are some potential advancements we may see in the future.

Administrative Tasks:

RPA can automate administrative tasks such as scheduling appointments, processing insurance claims, and managing patient records. It can free up time for healthcare providers to focus on patient care.Billing and Payments: RPA can automate billing and payment processes, decreasing errors and raising efficiency.

Electronic Health Records (EHRs):

RPA can automate EHRs, making it quicker and easier for healthcare providers to access and update patient data.

Clinical Decision-Making:

RPA can help healthcare providers make more informed decisions about patient care by providing real-time data analysis and recommendations.

Patient Monitoring:

RPA can monitor patients remotely, alerting healthcare providers about the looming medical conditions before they can turn severe.

Medication Management:

RPA can automate medication management, ensuring patients receive the proper medication at the right time.

To sum up, RPA can transform healthcare by improving efficiency, reducing errors, and enhancing patient care. However, the critical point is that RPA should not become a substitute for human healthcare providers but rather a tool to help them deliver high-quality care.

Health Technology Trend: Retail Healthcare

Retail healthcare refers to providing healthcare services in non-traditional healthcare settings, such as pharmacies, supermarkets, and clinics in shopping malls. It offer various services – primary care, urgent care, vaccination, wellness –and will continue to grow as consumers demand more convenient and accessible healthcare services.

Here are some ways in which retail healthcare is likely to evolve in the future:

  • Expansion of Services: Retail healthcare will likely expand the range of services offered, including Telemedicine and virtual care options. It will enable patients to receive care remotely, improving access to healthcare services and reducing the need for in-person visits.
  • Integration with Technology: Retail healthcare providers are likely to integrate more technology into their services in the future, including wearables and other connected devices, to collect more data on patients’ health and provide more personalized care.
    Collaboration with Healthcare Providers: We will see retail healthcare providers collaborate more closely with traditional healthcare providers, like hospitals and physician practices, to improve care coordination and patient outcomes.
    Focus on Wellness: Retail healthcare providers will likely focus more on wellness services, such as nutrition and fitness programs, to help patients stay healthy and prevent chronic diseases.

Conclusion

The future of health technology looks promising, with numerous advancements in various fields. For example, the integration of virtual and augmented reality technologies is predicted to raise the standards of medical education and training, as well as patient engagement and rehabilitation.

Robotics and automation technologies are also ready to transform the healthcare industry, improving patient care, reducing errors, and optimizing clinical workflows. Conclusively, we can expect innovative and groundbreaking developments in the healthcare industry due to the continuous evolution of health technology.

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What is Healthtech PR?

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Key Takeaways

  • Importance of Healthtech PR: Healthtech PR is crucial for navigating the complex healthcare landscape, helping companies translate technical language for broader audiences, comply with regulatory standards, and address privacy concerns. Effective PR builds trust among stakeholders, which is essential for healthtech firms to thrive in a competitive market.
  • Core Benefits of Healthtech PR: Implementing robust PR strategies enhances brand awareness, establishes thought leadership, fosters strong investor relations, and manages reputation. Engaging patients meaningfully through targeted communications can also lead to increased loyalty and customer trust.
  • Outsourcing Healthtech PR: Hiring a specialized PR agency provides healthtech firms with expertise, extensive networks, and an objective perspective. PR agencies can effectively manage crises, offer strategic guidance, and help save time and resources, allowing companies to focus on their core operations while enhancing their public relations efforts.

The emerging healthtech industry has grown rapidly due to an aging population, rising demand for personalized care, and increasing healthcare costs. But with increased competition,  healthtech companies struggle to stand out. That’s where Healthtech PR can help.

What is Healthtech PR?

Healthtech PR includes strategic communications designed to increase visibility and credibility for healthcare technology companies. It ensures innovations reach the right audiences – providers, patients, investors, and media – in a clear and trustworthy way.

Some examples of Health tech PR activities include:

  • Developing communication strategies for business objectives such as attracting funding, acquiring competitive advantages, and creating marketplace trust for new technologies.
  • Creating thought leadership content like blog posts and white papers
  • Handling social media accounts
  • Securing media coverage for new product launches
  • Organizing events and webinars
  • Arranging collaborations with key influencers in the healthcare technology space

Why Healthtech PR Matters

Although PR plays a vital role in the success of all kinds of businesses, it is significantly more crucial for the healthtech industry due to its complex and evolving nature. The challenges below illustrate why PR matters to the healthtech industry so much.

Simplifying Technical Language

Healthcare technology is complex. PR bridges the gap between technical teams and the general public by translating complex concepts into simple, compelling messages.
Clear communication builds understanding—and understanding builds trust.

Navigating Regulatory Hurdles

Healthtech companies operate in a heavily regulated environment. PR professionals understand the regulatory landscape and help communicate compliance clearly, which increases public confidence and supports smoother product adoption.

Addressing Privacy Concerns

Healthcare companies handle sensitive information about patients. Strong PR communicates how a technology protects patient information and guides companies through transparent communication if a privacy incident occurs.

Building Trust in a Crowded Market

Patients and providers need assurance that a company is credible and capable. Healthtech PR demonstrates expertise, showcases real outcomes, and positions brands as trustworthy leaders in a highly competitive field.

The healthtech landscape has become significantly crowded, with numerous firms entering. Every firm has to work hard to obtain its target audience’s trust and stay ahead of the curve.
Healthtech PR can help firms build trust with their target audience by providing accurate information, demonstrating thought leadership, and showing a commitment to patient outcomes.

Keeping Pace With Rapid Innovation

The healthcare industry is evolving rapidly – new technologies and innovations continue to emerge. Rapid innovation makes it critical for healthtech firms to predict and follow recent trends and developments in the industry to promote their products and services effectively.

The Core Benefits of Healthtech PR

Increased Brand Awareness

Strategic PR elevates visibility and helps attract more website traffic, media coverage, and sales opportunities.

Thought leadership Opportunities

By creating insightful content and highlighting executive expertise, healthtech PR positions companies as industry leaders, strengthening credibility and influence.

Strong Investor Relations

Investors look for clarity, trust, and long-term vision. PR communicates progress, mission, and market opportunity, helping companies secure funding and maintain investor confidence.

Reputation Management

From spotlighting achievements to managing negative press, PR protects and enhances brand reputation across media, social channels, and digital platforms.

Patient Engagement

Healthtech PR supports patient-centric communication, helping companies build loyalty through education, advocacy group partnerships, and accessible patient resources.

Effective Healthtech PR Strategies

Public relations strategies for healthtech companies are essential for building brand awareness, establishing credibility, and engaging with key stakeholders. Here are some PR strategies you can use to promote a healthtech brand.

Convey a Strong Brand Narrative

Healthtech PR helps brands convey their story that effectively explains their mission, values, products, and services. This story becomes a foundational pillar for further marketing efforts, including media pitches, content marketing, and press releases.

Collaborate with Industry Influencers

Collaborating with industry influencers enables healthtech companies to raise their credibility and exposure. Influencers may include patient advocates, industry analysts, healthcare professionals, etc. Such collaborations can lead to increased media coverage, social media exposure, and word-of-mouth recommendations.

Create Educational and Thought-Leadership Content

High-value content such as blogs, white papers, and expert commentary positions your brand as a knowledgeable and trustworthy resource.

Executives who take the reins as active spokespersons can often increase credibility for the brand when employing thought leadership tactics.  Executive visibility is crucial for emerging industries and new brands, as public needs to see faces in order for trust to emerge.

Manage Social Media

Social media is a powerful tool for healthtech companies to connect with their audience and share their message. They can use social media to share educational content, engage with their audience, and promote the credibility of their brand.

Host Networking Events

Webinars, demos, and conferences help showcase your technology directly to stakeholders and build relationships.

Secure Media Coverage

Healthtech companies can also benefit by securing media coverage by pitching stories to relevant media outlets. They can approach industry publications, business publications, and mainstream media to build a strong narrative and tailor pitches to the interests of each media outlet.

Engage with Patient Communities

Surveys, forums, and advocacy partnerships ensure your solutions align with real patient needs.

Why Outsource Healthtech PR?

While healthtech firms may be able to handle some aspects of their PR themselves, there are several reasons hiring a PR agency can be beneficial.

 Expertise and Experience

A specialized agency understands healthcare, compliance, and media. This expertise leads to more strategic and effective PR outcomes.

Extensive Media & Influencer Networks

Agencies have established relationships with journalists, analysts, and healthcare influencers, making it easier to secure coverage and build visibility.

Unbiased Strategic Insight

PR agencies can objectively evaluate a healthtech firm’s messaging and branding. They identify messaging gaps, opportunities, and risks that internal teams may overlook.

Time & Resource Efficiency

Healthtech firms may need more time or resources for a comprehensive PR campaign. Hiring a PR agency allows them to focus on their core business activities while the agency handles their PR efforts.

Crisis Management Support

Experienced PR partners help you navigate issues quickly and protect your reputation during crises.

Metrics-Driven Approach

A good healthtech PR agency prioritizes driving and delivering fruitful results that align with your business goals. Look for an agency with a strong track record of delivering ROI for its clients.

In Conclusion

Effective PR strategies are essential for healthtech firms to succeed in today’s competitive market. By building solid relationships with key stakeholders, sharing compelling stories about their products and services, and leveraging the power of social media and digital marketing, healthtech firms can build a strong brand and reputation that will help them attract customers, investors, and talent.

For fast-moving healthtech firms juggling innovation with communication demands, partnering with an experienced PR agency ensures your story connects with the audiences who matter most.

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