Tag Archive for: health technology

Where using internet services and social mobility in healthcare services was a personal choice in the past, the onset of the COVID-19 pandemic made it clear that it is now a necessity for both consumers and healthcare providers, making healthtech one of the fastest-growing emerging industries.

Thousands of healthtech companies usher in innovations and cutting-edge technologies every day. For such fast-growing coverage needs, health tech reporters must proactively illuminate the business strategies of the modern healthcare giants and dig into new research to create a detailed reporting piece of the healthtech industry.

This intersection of technology and health quickly evolves, attracting billion-dollar investments worldwide. So healthtech PR is always looking up to energetic and determined healthtech journalists for press coverage. They cover the latest trends and deliver deep insights and compelling stories on the healthtech industry.

Here are ten healthtech journalists to follow on the platform formally known as Twitter, now X. They will keep you informed of what’s around the corner and clearly show where the healthtech industry is heading next.

1.    Christina Farr

Christina Farr is a former healthtech reporter for CNBC, Reuters News, Fast Company, and other publications.

Update: Christina Farr is still actively on “X” as of May 9, 2024.

Christina is now a health tech investor and a principal at OMERS Ventures, a global early-stage venture cap. She was born and raised in London and graduated from University College London and Stanford University.

Christina Farr is the author of Second Opinion, a healthtech newsletter that publishes various trends revolving around pharmacy tech, women’s health, etc. It also features interviews with investors, executives, and healthcare founders. Christina applies her experience as a healthtech journalist and investor to dive deep into the world of healthtech news.

 

Her breakthrough works, and exciting healthtech stories have appeared in numerous publishing companies, including the New York Times, Bay Citizen, and Daily Telegraph. Christina frequently appears at health and technology conferences as a speaker and featured expert on ABC, Reuters TV, and others.

Her Twitter is @chrissyfarr, where she actively tweets about the latest healthtech trends and news.

2.    Nick Triggle

Nick Triggle is a health correspondent at BBC. His reporting mainly focuses on NHS, and he writes extensive articles demonstrating how the UK deals with challenges around social care and health inequalities.

 

Update: Nick Triggle has not made any announcements about leaving “X,” but he is tweeting less frequently. 

Such articles, such as on mental health and the NHS crisis, target the issues of how healthcare provided by NHS is suffering a blow and dealing with many challenges like the aging population and obesity.

Many people highly respect Nick Triggle for being one of the most perspective health journalists as he gives equal and enough attention to the rising issues and trends related to healthcare and NHS. He digs deep into the matters revolving around health reforms, new acts, and the effects of the pandemic and other dangerous challenges for NHS with a much-needed context and data visualization.

Nick was awarded the “Blogger of the Year” by Medical Journalists’ Association in 2015. He is the lead journalist behind the breakthrough BBC projects, The NHS crisis – decades in the making, and the ‘Fantastic’ care calculator.

Nick Triggle highlights the pressing health stories in the UK on his Twitter account (he goes by @NickTriggle). He partakes in the debates and conversations that discuss national response to these challenges. His tweets are an up-to-date source for receiving the latest and authoritative views on NHS, social care, and public health.

Nick Trigger also previously worked on the Gerry Robinson TV NHS documentaries.

3.    Laura Donnelly

Laura Donnelly is a health editor at The Telegraph Media Group. She has written several well-researched articles in The Telegraph, which focus on the healthcare services in the UK concerning the COVID-19 pandemic.

Update: Laura Donnelly is still actively on “X” as of May 9, 2024.

Laura Donnelly has won many awards for her energetic work on various topics, such as the NHS crisis, in-depth investigations, and exciting stories that bring research and scientific breakthroughs to her readers’ lives. Her latest works on NHS waiting lists and NHS strikes highlight the devastating effects on healthcare services in the UK.

Laura Donnelly channels the same energy and passion into her Twitter account, sharing her opinions and turning complex healthtech news into offbeat news and stories. You can find her on Twitter as @lauradonnlee.

Laura has worked at The Telegraph for more than 15 years and also has editorial experience at the Health Service Journal. Her past roles as a news editor and health journalist have made her one of the vital healthtech journalists to follow on Twitter.

Laura Donnelly covers the latest trends in biomedical technologies and vaccine developments. She has an in-depth understanding of the healthcare system, and thus, her Twitter account is an excellent place to receive critical analysis and reporting on the latest healthtech news.

4.    Erin Brodwin

Erin Brodwin is an award-winning health tech reporter at Axios. Erin’s hard-hitting stories and newsletters are all focused on digital health, health ambitions and where the world’s technology giants are heading towards, and venture capital.

Update: Erin Brodwin is still actively on “X” as of May 9, 2024.

Erin Brodwin is a California-based healthtech journalist who graduated from the Craig Newmark Graduate School of Journalism in New York after receiving her Master’s in health and science reporting.

Erin Brodwin is one the most dedicated and passionate health journalists who actively contribute to the world of health and science publications. She has experience with some of the biggest names in science, health, and technology magazines. Erin has contributed many stories to Scientific American, which discusses the roles of AI tools in healthcare and clinical diagnosis, advertising campaigns that harm teenage psychology and health, chemical weapons, and much more.

Erin has also written for Insider Inc. and has broken several breakthrough news on health and technology stories and the latest trends. She has been a healthtech correspondent at STAT, covering many topics ranging from digital health, the role of key healthtech players like Facebook and Google, and challenges to people’s health that arose due to the misinformation during the COVID-19 pandemic.

Erin Brodwin is one of the healthtech journalists you must look for on Twitter. You can find her as @erinbrodwin.

5.    Andrew Gregory

Andrew Gregory is an award-winning British journalist and health editor for The Guardian. He received three British Press Awards for his high-impact journalism and his long and dedicated role as a health reporter exposing racial health inequalities in the UK.

Update: Andrew Gregory is still actively on “X” as of May 9, 2024.

The works of Andrew Gregory have captured a lot of attention by bringing such healthcare issues to light and produced a wave of fury and determination in public regarding healthcare inequalities.

Andrew has also won a Guild of Health Writers Award, a British Journalism Award, and many other nominations and awards.

Andrew chooses the most impactful and gripping healthcare topics to write about. The power of his words to resonate with the readers makes him one of the highly sought-after healthcare journalists. His exciting stories focus on the role of technology in healthcare, and he also shares his direct and honest opinions about the latest trends and news in healthtech in his breakthrough works.

Andrew Gregory has written many articles on the role of healthcare technologies like Artificial Intelligence and how they can help physicians and surgeons refine and improve their healthcare services. He uses his Twitter account to shed some light on his articles within the 280-character limit and then links the complete articles on The Guardian. You can find him on Twitter as @andrewgregory.

6.    Natasha Singer

Natasha Singer is a health technology reporter at The New York Times and passionately writes about topics like consumer privacy and education technology. She dedicates her work to the extensive and essential ways healthtech companies, their technology, and tools impact healthcare services and job opportunities.

Update: Natasha Singer is still actively on “X” as of May 9, 2024.

Natasha Singer is currently attending The KSJ Fellowship Program. Most of her stories published for The New York Times are about tackling the mental health crisis in children and teens and its direct relation to the use of social media platforms like TikTok and Instagram. She has also received many awards for covering and reporting online tracking.

Natasha Singer highlights the intersection of science, society, and technology, focusing on behavioral advertising, health, and education.

Natasha Singer was also a correspondent for Outside Magazine before coming to the Times. There, she published important stories about wildlife conservation and biodiversity. Her Twitter account is a great place to receive a deep understanding of these topics, as Natasha actively posts about her works there. You can find her at @natashanyt.

7.    Kat Lay

Kat Lay is a health editor at The Times. She mainly explores stories and trends related to new advances in research studies and clinical trials and highlights the healthcare issues within NHS.

Update: Kat Lay is still actively on “X” as of May 9, 2024.

Kat Lay picks up the most exciting topics about public health in UK and NHS staff. She also highlights the role of healthtech in improving the clinical diagnosis of serious diseases, such as how they hold trials for AI programs to check for breast cancer in NHS patients and how Milton Keynes Trust has now adopted healthtech innovations to deliver cutting-edge care.

Kat Lay also received a Medical Journalists Association award for her news story that covered sexual harassment in surgical training and surgeries. Kat Lay joined The Times in 2012 as a graduate trainee, and since then, she has created a name for herself as one of the most well-deserved and dedicated healthtech journalists.

Follow her on Twitter at @katlay.

8.    Amit Katwala

Amit Katwala is an award-winning science and technology journalist. After studying Experimental Psychology and graduating from Oxford University, Amit pursued his career as a writer and editor at several famous publications like Economist and Science Uncovered.

Update: Amit Katwala is still actively on “X” as of May 9, 2024.

Currently, Amit Katwala is a writer and editor at WIRED, an essential source of breakthrough information regarding science, technology, and its effects on society. Amit has also written two books, Tremors in the Blood and The Athletic Brain, in which he discussed the impact of science and technology on the human brain.

Amit Katwala contributes great stories to WIRED based on his exciting research on health, science, and technology. He also shares his opinions about the collision of technology with culture on his Twitter account, and you can find him at @amitkatwala.

9.    Zaria Gorvett

Zaria Gorvett is an award-winning senior journalist at BBC Future. She mostly tells compelling stories about health, medicine, psychology, history, etc. Zaria is an aspiring health journalist whose articles were featured on Chartbeat’s list of the most engaging stories of 2021 and 2022.

Update: Zaria Gorvett has not made any announcements about leaving “X,” but he is tweeting less frequently. 

Zaria Gorvett is a London-based science writer. After graduating, she worked for environmental charities in Tobago and Greece while earning two Master’s degrees.

Now Zaria is one of the essential healthcare journalists as she frequently writes about science topics ranging from COVID-19 vaccine doses to “untranslatable illnesses.”

Zaria Gorvett has also written for Scientific American and Asian Scientist, two of the most popular magazines highlighting worldwide health, science, and technology issues.

You can find Zaria on Twitter as @ZariaGorvett, and if you are interested in fascinating stories about healthcare and other related topics, she is the one to follow.

10. Jessica Kim Cohen

Jessica Kim Cohen is a precision medicine reporter at GenomeWeb, an online science magazine covering recent trends and compelling stories about molecular biology.

Jessica Kim Cohen writes about the latest research studies and developments in genetically targeted treatments. She is also the president of Asian American Journalists Association in Chicago.  https://twitter.com/JessicaKimCohen

With technology advancing rapidly, the healthcare industry expects to undergo significant changes in the years to come. From personalized medicine to wearable devices, the future of health technology promises to increase patient satisfaction, improve care quality, and reduce healthcare costs.

Health Technology Trend: Internet of Medical Things

The Internet of Medical Things (IoMT) has been a promising digital health trend for the past few years, and it’s a growing heath technology trend. According to Precedence Research, the global market size of IoMT, valued at $180.5 billion in 2021, is predicted to reach around $960.2 billion by 2030 with a 20.41% —compound annual growth rate. Consumers love these devices, yet they don’t exactly trust them. Brands in IOT or HealthTech have particular PR needs.

IoMT, or healthcare IoT, is a network of medical devices, hardware infrastructure, and software integrated via the Internet. It relies on automation, sensors, and machine-based intelligence to reduce the need for human intervention in routine healthcare procedures and monitoring operations.

Wearable devices like smartwatches and pulsometers, connected to health and wellness applications, are the most famous examples of IoMT. They expect to further revolutionize healthcare in the future through their real-time data tracking and reporting abilities.

These devices have sensors that can detect and measure our body vitals, like blood pressure, heart rate, and temperature. Healthcare professionals use this real-time data for observation, diagnosis, and treatment.

Moreover, tracking such critical data through IoMT in real-time allows patients to be more aware and educated about their medical conditions and bring healthy changes in their lifestyles. Some devices also include gamification features to reward patients for achieving health-related milestones, motivating them to stick to healthy habits. Besides smartwatches and pulsometers, other wearable devices joining the IoMT trend include bio-patches and smart hearing aids.

It’s not just wearable devices that are revolutionizing the health industry. We also have smart pills – edible electronics that not only play the role of pharmaceuticals but also provide valuable information to caregivers about the patient’s health. Such cloud-based networks of devices and software will continue to evolve, empowering doctors and patients to prevent, diagnose, monitor, and improve various health conditions.

Health Technology Future: Nanomedicine

Nanomedicine is a rapidly growing field within the health technology industry. It has the potential to introduce revolutionary advancements in various aspects of healthcare services.

For those who don’t know, nanomedicine uses microscopically tiny materials to diagnose and treat living organisms.

Healthcare researchers are engineering nanoparticles and other nanostructures to interact with the human body in specific ways, allowing for targeted drug delivery. New materials and therapies, like xenobots and nanosensors, are being developed to help diagnose cancer cells or viruses at an early stage and regenerate damaged tissues and organs.

Nanomedicine has the potential to increase the efficacy and safety of treatments, reduce side effects, and provide new opportunities for personalized medicine. Although this field has numerous challenges, such as regulatory hurdles and potential toxicity issues, it has already shown promising results in preclinical and clinical studies. As a result, there is significant investment and interest in developing nanomedicine technologies, making it a highly-promising present and future trend in medicine.

Health Technology Trend: Telepsychiatry for Mental Health Services

The COVID-19 pandemic has fueled the adoption of Telemedicine, including telepsychiatry.

Telepsychiatry uses technology to provide mental health services remotely, like psychiatric assessments, consultations, and treatments. It can take many forms, such as phone consultations, video conferencing, and even text messaging.

Telepsychiatry enables mental health providers to connect with patients in real-time without requiring physical proximity. It can save time, expense, and effort needed for a physical visit, making mental health services more accessible and cost-effective.

This field can also increase access to mental health services for individuals who may not have access otherwise, like those living in rural or remote areas or with mobility or transportation limitations. It also fosters more privacy and confidentiality by allowing patients to participate in sessions from their homes.
Moreover, telepsychiatry can offer more flexible scheduling and convenience for individuals with tight schedules or other commitments. People are likelier to stick to their treatment plan if they don’t have to visit the healthcare provider in person every time. Plus, studies have shown that telepsychiatry can be as effective as in-person mental health services. It can even lead to better outcomes in some cases.

Most importantly, telepsychiatry can help decrease the stigma and fear associated with mental health problems. People who feel anxious about openly discussing their issues with someone face to face can find comfort and relief in doing it remotely with the help of advanced health technology.

As health technology continues to improve, telepsychiatry is likely to become even more advanced, popular, and accessible to people all over the globe. However, it is essential to note that telepsychiatry is not a replacement for in-person mental health services for everyone.

Some individuals may require more intensive treatment or may prefer in-person sessions. Mental health professionals must evaluate the appropriateness of telepsychiatry for each individual, providing a range of treatment options to meet their unique needs.

Health Technology Prediction: 3D Printed Organs and Implants

Bioprinting is a cutting-edge health technology enabling the production of 3D biological structures, like tissues and organs, through a layer-by-layer approach used in 3D printing. Bioprinting uses bio-ink. Bio-ink consists of living cells and other biomaterials deposited using specialized printers to form intricate structures.

3D printing of biocompatible implants has been around in the healthcare industry for years but still needs to be mainstream. Many expect significant progress in the field soon, with new materials and improved methods for creating and maintaining external prostheses, cranial or orthopedic implants, and personalized airway stents.

They speculate that the progress in 3D printing decreases production costs and time for bionic prostheses and implants. It will also make customized bionic prostheses for the spine, knees, hips, and skulls more affordable. Plus, the new types and generations of 3D implants and organs should last longer, work more efficiently, and involve a lesser risk of rejection by the human body.

One of the main drawbacks of 3D-printed mechanical limbs is that they weigh a lot. The future anticipates bringing enhanced lightweight prosthesis designs that integrate easily with human bones. Another expected future outcome of advancing this field is the availability of life-saving cardiovascular and neurological implants.

Health Technology Future: AR and VR in Medical Education and Diagnosis

AR and VR have the potential to fully transform the delivery of healthcare services, leading to enhanced patient outcomes. However, they must address many technical and ethical challenges before these clinical practices can widely adopt these technologies.

AR and VR can help create immersive simulations that allow students and medical professionals to practice and refine their skills in a secure and controlled environment. For instance, surgeons can practice complex medical surgeries and procedures before performing them on patients.

AR and VR are critical in facilitating remote consultations between patients and healthcare providers. Patients wear VR headsets that enable doctors to examine them and provide remote diagnosis and treatment virtually. Many people expect Telemedicine to progress even more in the future.

AR and VR are used to create immersive and interactive rehabilitation programs that make therapy more engaging and effective. For example, patients healing from a stroke can use VR to simulate daily activities to improve mobility.

Another use of AR in the healthcare industry is overlaying medical images onto a patient’s body, enabling doctors to visualize the internal structures more intuitively.Companies are using AR and VR to produce educational materials for patients that help them better understand their condition and treatment options.

Health Technology Future: Big Data Analytics

The future of data analytics in healthcare holds significant potential for enhancing predictions and decision-making.

Personalized Treatment: With advanced data analytics, healthcare providers can provide more personalized treatments to patients. By examining genetic, environmental, and lifestyle data, healthcare professionals can better understand a patient’s unique health profile and create tailored treatment plans.

Predictive Analytics: Data analytics can enable healthcare providers to predict health outcomes and identify patients at high risk of developing specific health issues. By examining large amounts of patient data, healthcare providers can detect patterns and trends that may signify the onset of a disease.

Real-time Monitoring: Wearable devices and other health technology collect real-time patient data, allowing healthcare providers to monitor patients closely and make quick decisions. By analyzing this data, providers can detect changes in a patient’s health status and take action before a condition worsens.

Improved Decision-making: Data analytics can help healthcare providers make more informed decisions about patient care. Providers can identify the most effective treatments for a particular condition and determine which patients benefit most.

Data Sharing: Improved data analytics will allow healthcare providers to share patient data more efficiently and securely. It will help providers collaborate and make more informed decisions about patient care.

Health Technology Future: Robotic Process Automation (RPA)

Robotic Process Automation (RPA) uses software robots to automate repetitive, rule-based, and time-consuming administrative tasks, allowing healthcare providers to focus on patient care. RPA has the potential to streamline the way healthcare is delivered. Here are some potential advancements we may see in the future.

Administrative Tasks:

RPA can automate administrative tasks such as scheduling appointments, processing insurance claims, and managing patient records. It can free up time for healthcare providers to focus on patient care.Billing and Payments: RPA can automate billing and payment processes, decreasing errors and raising efficiency.

Electronic Health Records (EHRs):

RPA can automate EHRs, making it quicker and easier for healthcare providers to access and update patient data.

Clinical Decision-Making:

RPA can help healthcare providers make more informed decisions about patient care by providing real-time data analysis and recommendations.

Patient Monitoring:

RPA can monitor patients remotely, alerting healthcare providers about the looming medical conditions before they can turn severe.

Medication Management:

RPA can automate medication management, ensuring patients receive the proper medication at the right time.

To sum up, RPA can transform healthcare by improving efficiency, reducing errors, and enhancing patient care. However, the critical point is that RPA should not become a substitute for human healthcare providers but rather a tool to help them deliver high-quality care.

Health Technology Trend: Retail Healthcare

Retail healthcare refers to providing healthcare services in non-traditional healthcare settings, such as pharmacies, supermarkets, and clinics in shopping malls. Retail healthcare providers offer various services, including primary care, urgent care, vaccination, and wellness.

Retail healthcare will continue to grow as consumers demand more convenient and accessible healthcare services. Here are some ways in which retail healthcare is likely to evolve in the future:
Expansion of Services: Retail healthcare will likely expand the range of services offered, including Telemedicine and virtual care options. It will enable patients to receive care remotely, improving access to healthcare services and reducing the need for in-person visits.

Integration with Technology: Retail healthcare providers are likely to integrate more technology into their services in the future, including wearables and other connected devices, to collect more data on patients’ health and provide more personalized care.
Collaboration with Healthcare Providers: We will see retail healthcare providers collaborate more closely with traditional healthcare providers, like hospitals and physician practices, to improve care coordination and patient outcomes.
Focus on Wellness: Retail healthcare providers will likely focus more on wellness services, such as nutrition and fitness programs, to help patients stay healthy and prevent chronic diseases.

Conclusion

The future of health technology looks promising, with numerous advancements in various fields. For example, the integration of virtual and augmented reality technologies is predicted to raise the standards of medical education and training, as well as patient engagement and rehabilitation.
Robotics and automation technologies are also ready to transform the healthcare industry, improving patient care, reducing errors, and optimizing clinical workflows. Conclusively, we can expect innovative and groundbreaking developments in the healthcare industry due to the continuous evolution of health technology.

The emerging healthtech industry has increased in recent years due to several factors, including an aging population, increasing demand for personalized care, and the rising cost of healthcare facilities. However, the increasing competition has made it more challenging for healthtech firms to gain the desired attention for their products and services; this is where Healthtech PR can help.

What is Healthtech PR?

Healthtech PR refers to the activities focused on building and maintaining a favorable reputation for emerging technologies in healthcare. More precisely, it increases the visibility and credibility of technological innovations in the healthcare industry among healthcare providers, patients, investors, and media.

Some examples of Health tech PR activities include:

  • Developing communication strategies for business objectives such as attracting funding, acquiring competitive advantages, and creating marketplace trust for new technologies.
  • Creating thought leadership content like blog posts and white papers
  • Handling social media accounts
  • Securing media coverage for new product launches
  • Organizing events and webinars
  • Arranging collaborations with key influencers in the healthcare technology space

What Is The Need for Healthtech PR?

Although PR plays a vital role in the success of all kinds of businesses, it is significantly more crucial for the healthtech industry due to its complex and evolving nature. The challenges below illustrate why PR matters to the healthtech industry so much.

Technical Language in HealthTech

One of the primary jobs of HealthTech PR is to translate technical language in a way the general public and other stakeholders can understand. The healthcare industry is a complex and highly specialized field. It involves various technical terms and concepts specific to the industry. Meeting stakeholders where they are is vital, so using healthtech PR is essential.

Healthtech PR professionals are adept at simplifying the complex medical language used to describe various medical conditions, treatments, and procedures. They can convey the correct meaning to their target audience in clear, concise, and understandable terms.
Remember, your target audience can only trust a healthtech product or service if they fully understand its features, functions, and benefits.

Regulatory Hurdles

 

The healthcare industry is highly regulated; numerous laws and regulations govern the developing, testing, and marketing of healthcare products and services. Such regulatory hurdles can be difficult for healthtech companies to navigate. Plus, they can become a massive barrier to entry for new companies wanting to enter the industry.
Healthtech PR professionals are knowledgeable about the regulatory landscape of the healthcare industry. They can effectively understand and convey a product’s compliance with relevant laws, expediting the approval process and increasing the chances of acceptance by the public.
Conclusively, PR strategies are a great tool to build support for healthtech products and services amongst regulators and the public.

Privacy Concerns

Healthcare companies handle sensitive information about patients. Such data has to be protected to maintain regulatory compliance and patient trust. When developing and implementing new healthtech technologies, these companies must address all privacy concerns to earn the trust of patients and other stakeholders involved.
Healthtech PR strategies can help healthtech firms communicate how their innovations protect patient privacy. If a privacy breach occurs, these strategies also help healthcare firms transparently and effectively share how the incident happened and what steps they take to resolve the issue.

Building Trust

Healthtech firms may need help to build trust among their target audience for several reasons.
Patients often deal with life-changing health conditions, and they need to feel that they can trust the companies providing their care. Healthtech firms must demonstrate that they have the expertise, experience, and resources to provide high-quality care that meets the needs of patients.

The healthcare industry is highly complex. Besides patients, it involves many other stakeholders, like healthcare providers, regulators, insurers, and investors. This complexity makes it challenging for healthtech firms to navigate the industry and establish themselves as credible and trustworthy players.

The healthtech landscape has become significantly crowded, with numerous firms entering. Every firm has to work hard to obtain its target audience’s trust and stay ahead of the curve.
Healthtech PR can help firms build trust with their target audience by providing accurate information, demonstrating thought leadership, and showing a commitment to patient outcomes.

Rapid Innovation

The healthcare industry is evolving rapidly – new technologies and innovations continue to emerge. Rapid innovation makes it critical for healthtech firms to predict and follow recent trends and developments in the industry to promote their products and services effectively.
Healthtech PR strategies involving social media, networking events, and content creation can help firms gain and share quick insights about the latest developments in the industry.
The Core Benefits of Healthtech PR

Increased Brand Awareness

Implementing PR strategies can boost a healthtech firm’s visibility and increase awareness of their technological innovations among their target audience. These strategies focus on driving traffic to a company’s website, enhancing social media engagement, and generating more leads and sales.

Thought leadership Opportunities

Healthtech PR can also help healthtech companies establish themselves as thought leaders. Healthtech PR includes exploring valuable healthtech insights, posting thought leadership content and leading industry events.
Establishing their position as experts in the field allows healthtech firms to build credibility among key stakeholders. Increased credibility makes more people willingly try out your healthtech products or services.

Strong Investor Relations

Healthtech PR can help companies attract investors and build and maintain lucrative relationships. PR professionals in the healthcare industry know how to effectively communicate their vision, strategy, and progress to investors. They can help healthtech firms gather the funding required to grow and succeed through creating social media buzz, posting thought-provoking content on websites, and other techniques.

Reputation Management

Reputation management is one of the most critical functions of PR strategies. It is to promote the firm’s strengths, achievements, and contributions to the healthcare industry. It primarily involves creating a positive image of the healthtech firms via various channels, like social media, content marketing, media relations, etc.
In the event of negative publicity, a strong PR plan can help healthtech firms quickly address the issue, transparently interact with stakeholders, and take appropriate measures to mitigate the effects on the company’s reputation.
Healthtech PR also involves monitoring and analyzing the online presence and media coverage. It helps companies identify incorrect or damaging information that could harm their reputation. Moreover, it allows firms to make informed decisions about their PR strategy and identify opportunities to improve their standing.

Patient Engagement

Healthtech PR allows healthtech companies to build a loyal customer base by engaging with patients meaningfully. A good healthtech PR plan includes techniques like providing patients access to their medical records, creating patient-centric content, and leveraging social media to connect with patients.
It also involves enabling patients to schedule appointments online, building relationships with patient advocacy groups, offering telehealth and remote monitoring services, and providing educational resources to help them better understand their condition and treatment options. These techniques also allow companies to demonstrate their commitment to improving patient outcomes.

Effective Healthtech PR Strategies

Public relations strategies for healthtech companies are essential for building brand awareness, establishing credibility, and engaging with key stakeholders. Here are some PR strategies you can use to promote a healthtech brand.
Convey a Strong Brand Narrative
Healthtech PR helps brands convey their story that effectively explains their mission, values, products, and services. This story becomes a foundational pillar for further marketing efforts, including media pitches, content marketing, and press releases.
Collaborate with Industry Influencers
Collaborating with industry influencers enables healthtech companies to raise their credibility and exposure. Influencers may include patient advocates, industry analysts, healthcare professionals, etc. Such collaborations can lead to increased media coverage, social media exposure, and word-of-mouth recommendations.
Create Educational and Thought-Leadership Content
Creating educational content is another PR technique that helps healthtech firms provide value to their target audience. It involves blog posts, white papers, and e-books that highlight the benefits of their technology and provide unique perspectives on industry trends. Firms can share and promote content through various channels, like emails, social media, websites, etc. Executives who take the reins as active spokespersons can often increase credibility for the brand when employing thought leadership tactics.  Executive visibility is crucial for emerging industries and new brands, as public needs to see faces in order for trust to emerge.
Manage Social Media
Social media is a powerful tool for healthtech companies to connect with their audience and share their message. They can use social media to share educational content, engage with their audience, and promote the credibility of their brand.
Host Networking Events
Healthtech businesses can also host events to introduce and display their technology as a part of their PR strategy. Some examples of events include webinars, conferences, and networking events. Hosting such events presents an excellent opportunity to educate guests on the benefits of the technology and build relationships with key stakeholders.
Secure Media Coverage
Healthtech companies can also benefit by securing media coverage by pitching stories to relevant media outlets. They can approach industry publications, business publications, and mainstream media to build a strong narrative and tailor pitches to the interests of each media outlet.
Engage with Patient Communities
Healthtech companies can engage with patient communities to understand and anticipate their needs and develop practical solutions. They can do this through social media outreach, surveys, and patient focus groups.

Why Outsource Healthtech PR?

While healthtech firms may be able to handle some aspects of their PR themselves, there are several reasons hiring a PR agency can be beneficial.
PR Agencies Have Both Expertise and Experience
PR agencies are teams of professionals specializing in public relations with years of experience dealing with various industries. They deeply understand the media landscape and know how to build and execute successful PR campaigns.
Healthtech is a fast-paced industry, and you need a PR agency that can adapt to changing circumstances and respond quickly to emerging opportunities. When hiring a PR agency, look for one with a proven record of success in working with healthtech companies. Ensure they know the regulatory environment and vital healthcare industry stakeholders.
They Have an Extensive Network
PR agencies working with healthtech companies have strong connections with prime media outlets, influencers, and industry experts. They can help healthtech firms build relationships with the right people, opening doors that might be difficult for that firm to access otherwise. They can also secure media coverage to build a brand and drive business results.
They Offer An Objective, Unbiased Perspective
PR agencies can objectively evaluate a healthtech firm’s messaging and branding. They can help companies identify strengths and weaknesses and create a PR strategy that aligns with their goals.
They Save Time and Resources
Healthtech firms may need more time or resources for a comprehensive PR campaign. Hiring a PR agency allows them to focus on their core business activities while the agency handles their PR efforts.
They Help You Manage Crisis Effectively
In a crisis, a PR agency can provide guidance and support to help manage the situation. They have experience handling crises and can help healthtech firms navigate difficult situations with their reputation intact.
PR Agencies Provide Strategic Guidance
A good healthtech PR agency can provide strategic guidance to help you develop a comprehensive PR plan that perfectly fits your business objectives and is creative enough to stand out in a crowded industry. Look for an agency that has successfully captured the attention of a similar target audience in the past.
Metrics-Driven Approach
A good healthtech PR agency prioritizes driving and delivering fruitful results that align with your business goals. Look for an agency with a strong track record of delivering ROI for its clients.
In Conclusion
Effective PR strategies are essential for healthtech firms to succeed in today’s competitive market. By building solid relationships with key stakeholders, sharing compelling stories about their products and services, and leveraging the power of social media and digital marketing, healthtech firms can build a strong brand and reputation that will help them attract customers, investors, and talent.
However, handling public relations on top of other crucial tasks involved in a healthtech business can be overwhelming. An experienced healthtech PR agency can help healthtech firms make a real difference in the lives of patients and healthcare providers, driving innovation and growth in the industry without any hassle.