Tag Archive for: los angeles cannabis pr firm

Cannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a cannabis PR agency before and the process can seem daunting.At Avaans we work with a lot of hyper-growth or early stage companies in emerging industries, so we’re pros at guiding ambitious companies to the next stage of growth. Often our clients are CEOs or CMOs who understand why PR is important, but maybe haven’t engaged a professional PR agency before. That’s why we came up with 3 tips for cannabis companies new to PR.

Cannabis Companies New to PR: “Am I Ready for PR?”

 

If you’re new to PR and you’re asking yourself the question, you’re off to a great start.

If you’re new to PR, you might be confused about what to ask an agency. For more strategic PR partnerships, ask the agency whether they think you are ready for PR. That will tell you how prepared they are to work with a company of your PR readiness. If a firm tells you that you aren’t ready for cannabis PR, what they’re saying is “You aren’t ready for our PR services.” We believe it’s important to consider PR from the very first moment.

The next question to ask yourself is how much bandwidth you have for PR. We started our consumer product PR sprints for very early growth companies or companies without huge budgets. Our cannabis PR Sprints are an excellent way to look underneath the hood of working with a PR agency, without a long-term PR contract. The PR Sprints are also great for cannabis product launches.

A full-scale bespoke PR program is more successful when the PR agency has a key contact at the cannabis company. Bespoke programs are for consumer brands committed to strategic PR outcomes like pre-IPO or investment, or attracting top talent. Bespoke programs are for companies and brands that have a long-term vision for the company and can state their 3-year and 5-year goals. B2B PR are also bespoke PR campaigns because every B2B campaign has dependencies as distinctive as the company’s leadership, product, and ambitions.

Naturally, budget comes into play, but working with a cannabis PR firm is like hiring a contractor – you rarely want the cheapest. If you’re new to PR, you’re in the early stages of reputation and branding, and this is a critical time for new cannabis brands. In particular, a cannabis company needs to invest in trust-first positioning and can’t take risks with the brand, because there is less brand equity.

Another way to know whether you’re ready for bespoke PR? Being crystal clear on cannabis public relations goals and outcomes will make choosing a firm, and a time to start cannabis PR much easier.

How Do I Look, Hunny?

Starting a cannabis business means jumping through a lot of hoops, and sometimes branding and marketing seem like it takes a back seat to the regulatory hurdles for cannabis companies. How does your cannabis packaging look on the shelves at a dispensary? How will it look on the pages of a magazine? Are your product images professionally shot? Do you know who your customers really are? If you’re still figuring out your website or tinkering with formulations, then focus on those items first, or at least go with a shorter-term, very focused PR campaign. Starting with a freelancer could also be an option at this stage as well. But in general, bespoke PR firms are worth the investment if you’re clear on your brand, its customers, and the look/feel of your cannabis packaging and product.

What’s the Best Time of Year To Engage a Cannabis PR Agency?

Journalists and editors are planning months in advance. This means your PR pitching should start months in advance, too. This is one aspect of PR that many new-to-PR companies struggle with: the need to plan in advance. For example, PR agencies will want photos and product descriptions months before

Look beyond 420 for cannabis PR. The fall months are a dynamic time for the cannabis industry. There are cannabis industry tradeshows and conferences happening, award winners announced, and of course, Halloween, Thanksgiving, the December holidays, and New Years’ Eve all add up to massive revenue opportunities for cannabis brands. For consumer brands new to PR, the fall can be one of the most valuable times of year to get editorial coverage for consumer brands. In fact, up to 40% of coverage for consumer brands happens during this time of year, so that’s a great time to pack a PR punch. We developed our consumer brand PR Sprints to include fall cannabis PR for this reason.

For B2B PR for cannabis companies, the equation looks a little different. If you’re looking for a feature on a product launch or an executive, planting that story takes planning on behalf of the journalist and editor who have to fit it into regularly scheduled articles. Starting B2B cannabis public relations in the fall may be right for you if you have big plans for the spring. B2B PR, like thought leadership, speaking engagements, and cannabis industry visibility have more dependencies, some of which – like when speaking engagement submissions close, aren’t in your control. If you miss the window for this year at a particular event, there are only a couple of avenues to take, and most of them include spending a considerable sum of money. Campaigns and activations around crucial industry events may take longer to plan and implement, especially cannabis industry events. In short, B2B PR often requires longer lead times.

For cannabis consumer brands new to PR, there are some advantages to starting PR in the second quarter. But not if you’re planning a big 420 splash or product launch. You really aren’t giving yourself enough time to maximize your 420 if you’re starting in Q2. At that point, the question is really should you do a 420 campaign? On the other hand, if you’re a consumer or CPG cannabis brand who tends to have a summer-based sales cycle, say cannabis beverages, then starting your PR well in advance of the summer is a great idea.

Starting a new PR campaign in January gives most brands a superb runway to plan for everything the year offers, regardless of whether it’s B2B or B2C. We love starting the year off together with new clients, but this isn’t a time of year to start new projects for everyone. If your product does particularly well in February for Valentine’s Day – then starting in January is too late.

Being a cannabis company new to PR doesn’t have to daunting. Contact us with questions about hiring an agency, and what to look for. We love working with cannabis companies in all stages of growth.

The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. So what is the roadmap for holiday success leveraging cannabis CPG brand PR

This blog post will discuss how cannabis CPG brands can use public relations strategies to their advantage during the holiday season. Cannabis marketing and PR strategies can help consumer cannabis companies build their brand image, increase sales, and reach new customers. With the right approach, cannabis CPG brands can make the most of the holiday season.

PR can help consumer brands in cannabis work around legal restrictions. It can also help them build trust with their target audience. This trust can give them an advantage in the competitive cannabis industry.

Navigating Legal Limitations

The emerging cannabis industry is subject to strict regulations that can pose challenges for CPG brands seeking to promote their products. However, brands can navigate these legal limitations through strategic PR initiatives while generating interest and exposure.

Brands can create compelling brand stories that meet legal requirements. They can also inform consumers about the advantages and safe use of cannabis products during the holiday season.

Cultivating Trust and Credibility

One of the most valuable assets for any cannabis brand is trust. PR allows cannabis CPG brands to establish credibility and build consumer trust.

Brands can build a good reputation and be responsible leaders in their industry. They can share exciting stories, customer testimonials, and expert opinions. They can do this through press releases, media interviews, and social media campaigns. This fosters consumer confidence, encouraging engagement and loyalty during the holiday season.

Engaging Target Audiences

The holidays are a time when consumers are actively seeking unique, thoughtful gift ideas. Cannabis CPG brands can leverage a top-rated cannabis PR agency to engage their target audience and highlight their products’ value. Capitalizing on relationships with journalists, collaborating with influencers, organizing cannabis experiential events, and taking part in cannabis industry trade shows can create buzz and generate media coverage.

Leveraging social media platforms can be a great way to generate excitement for the holidays. Share holiday-themed content and exclusive promotions to engage with your customers. This can help foster a positive relationship with your brand.

Don’t Forget Digital

As technologies like AI revolutionize the way we engage with the internet, now is a great time to invest in your digital presence. Digital media, especially social media, poses a navigational challenge for legal cannabis companies due to its shadow banning. To prepare for the future, it is wise to begin laying the groundwork for better search now.

The way to get around social media’s constantly shifting sands is to invest in your own website. Make sure your cannabis products all have their pages and that the descriptions meet the latest Google PRU qualifications. While we’re at it – leverage PR to secure third-party Google-friendly reviews from credible sites.

Creating Thought Leadership

PR offers cannabis CPG brands the opportunity to position themselves as thought leaders in the cannabis industry. Brands can build trust with their audience by sharing educational content, industry trends, and expert opinions. This can be done by creating thought-provoking articles and blog posts.

Media interest is generated as brands promote cannabis and its positive impact and benefits. This applies not only during the holiday season but also beyond.

Measuring Impact and Adapting

It is essential for cannabis CPG brands to track their PR campaigns’ success. This helps them make adjustments to their strategies as needed.

Brands can use analytics tools and monitor media coverage. This allows them to track key metrics, such as brand mentions, website traffic, and social media engagement.

Insights allow brands to improve their PR strategies. They can fine-tune their messaging and tactics to get the most out of the holiday season. This will leave a lasting impression on consumers.

Conclusion

The holiday season is a special time for cannabis CPG brands. It is a chance to use PR strategies to become more visible, gain trust, and interact with their target audience.

Brands can use PR to stand out in a competitive market. To do this, they must navigate legal limitations, cultivate trust, engage consumers, establish thought leadership, and measure impact. By embracing PR techniques, cannabis CPG brands can unlock new avenues for growth and success during this festive time of year. Avaans Media has been a top cannabis PR firm since 2015. If you’re an ambitious brand, we’re the A-team for you.