Tag Archive for: los angeles cannabis pr firm

Cannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a PR agency before and the process can seem daunting. That’s why we came up with 3 tips for cannabis companies new to PR. At Avaans we work with a lot of hyper-growth or early stage companies in emerging industries, so we’re pros at guiding ambitious companies to the next stage of growth. Often our clients are CEOs or CMOs who understand why PR is important, but maybe haven’t engaged a professional PR agency before.

Am I Ready for PR?

 

If you’re new to PR and you’re asking yourself the question, you’re off to a great start.

If you’re new to PR, you might be confused about what to ask an agency. For more strategic PR partnerships, ask the agency whether they think you are ready for PR. That will tell you how prepared they are to work with a company of your PR readiness. If a firm tells you that you aren’t ready for PR, what they’re saying is “You aren’t ready for our PR services.” We believe it’s important to consider PR from the very first moment.

The next question to ask yourself is how much bandwidth you have for PR. We started our consumer product PR sprints for very early growth companies or companies without huge budgets. Our PR Sprints are an excellent way to look underneath the hood of working with a PR agency, without a long-term PR contract. The PR Sprints are also great for cannabis product launches.

A full-scale bespoke PR program is more successful when the PR agency has a key contact at the cannabis company. Bespoke programs are for consumer brands committed to strategic PR outcomes like pre-IPO or investment, or attracting top talent. Bespoke programs are for companies and brands that have a long-term vision for the company and can state their 3-year and 5-year goals. B2B PR are also bespoke PR campaigns because every B2B campaign has dependencies as distinctive as the company’s leadership, product, and ambitions.

Naturally, budget comes into play, but working with a PR firm is like hiring a contractor – you rarely want the cheapest. If you’re new to PR, you’re in the early stages of reputation and branding, and this is a critical time for new cannabis brands. In particular, a cannabis company needs to invest in trust-first positioning and can’t take risks with the brand, because there is less brand equity.

Another way to know whether you’re ready for bespoke PR? Being crystal clear on cannabis public relations goals and outcomes will make choosing a firm, and a time to start PR much easier.

How Do I Look, Hunny?

Starting a cannabis business means jumping through a lot of hoops, and sometimes branding and marketing seem like it takes a back seat to the regulatory hurdles for cannabis companies. How does your packaging look on the shelves at a dispensary? How will it look on the pages of a magazine? Are your product images professionally shot? Do you know who your customers really are? If you’re still figuring out your website or tinkering with formulations, then focus on those items first, or at least go with a shorter-term, very focused PR campaign. Starting with a freelancer could also be an option at this stage as well. But in general, bespoke PR firms are worth the investment if you’re clear on your brand, its customers, and the look/feel of your packaging and product.

What’s the Best Time of Year To Engage a PR Agency?

Journalists and editors are planning months in advance. This means your PR pitching should start months in advance, too. This is one aspect of PR that many new-to-PR companies struggle with: the need to plan in advance. For example, PR agencies will want photos and product descriptions months before

The fall months are a dynamic time for the cannabis industry. There are cannabis industry tradeshows and conferences happening, award winners announced, and of course, Halloween, Thanksgiving, the December holidays, and New Years’ Eve all add up to massive revenue opportunities for cannabis brands. For consumer brands new to PR, the fall can be one of the most valuable times of year to get editorial coverage for consumer brands. In fact, up to 40% of coverage for consumer brands happens during this time of year, so that’s a great time to pack a PR punch. We developed our consumer brand PR Sprints to include fall cannabis PR for this reason.

For B2B cannabis PR, the equation looks a little different. If you’re looking for a feature on a product launch or an executive, planting that story takes planning on behalf of the journalist and editor who have to fit it into regularly scheduled articles. Starting B2B cannabis public relations in the fall may be right for you if you have big plans for the spring. B2B PR, like thought leadership, speaking engagements, and cannabis industry visibility have more dependencies, some of which – like when speaking engagement submissions close, aren’t in your control. If you miss the window for this year at a particular event, there are only a couple of avenues to take, and most of them include spending a considerable sum of money. Campaigns and activations around key industry events may take longer to plan and implement, especially cannabis industry events. In short, B2B PR often requires longer lead times.

For consumer brands new to PR, there are some advantages to starting PR in the second quarter. But not if you’re planning a big 420 splash or product launch. You really aren’t giving yourself enough time to maximize your 420 if you’re starting in Q2. At that point, the question is really should you do a 420 campaign? On the other hand, if you’re a consumer or CPG cannabis brand who tends to have a summer-based sales cycle, say cannabis beverages, then starting your PR well in advance of the summer is a great idea.

Starting a new PR campaign in January gives most brands a superb runway to plan for everything the year offers, regardless of whether it’s B2B or B2C. We love starting the year off together with new clients, but this isn’t a time of year to start new projects for everyone. If your product does particularly well in February for Valentine’s Day – then starting in January is too late.

Being a cannabis company new to PR doesn’t have to daunting. Contact us with questions about hiring an agency, and what to look for. We love working with cannabis companies in all stages of growth.

Tag Archive for: los angeles cannabis pr firm

SELECTED CALIFORNIA CANNABIS BRAND PR MEDIA COVERAGE

Los Angeles Cannabis Brand

SELECTED CANNABIS EDIBLE PR MEDIA COVERAGE

Binske Cannabis Public Relations

TOP CANNABIS PR AGENCY SINCE 2015


If there’s one thing we’ve learned – it’s OK to be different. We didn’t become a top cannabis PR firm by being the same. We set the standard.

We’re not the right fit for every cannabis company, but our differences make your results exceptional.

Working with a passionate executive-level cannabis PR agency team is exhilarating. If you are a cannabis company with ambitious goals, you’ve come to the right place.

From start up to IPO, our purpose is to make meaningful, lasting impact on your business goals. If you’re in growth stage, you’re our people.

Our award-winning team is passionate about results. We’re fiercely protective of your reputation, strategically creative, and tenacious in securing press coverage. We are solution-oriented and proactive.

As a boutique firm, we work with a select number of clients committed to growth to improve reputations, credibility, and brand trust.

 We go shoulder to shoulder with our cannabis clients, we’re all-in on your success. We dig in deep and proactively add value. We’re a team of digitally forward big thinkers with an eye for detail. By diving straight into your purpose to find the connective tissue your clients or customers respond to, we develop noteworthy brands.

If this sounds like the kind of PR firm partnership you’re looking for, we’d love to talk to you too.

Denver

New York

THE MOST COMPLETE CANNABIS CONFERENCE & TRADESHOW LIST IN THE WORLD

PR INSIGHTS FOR THE CANNABIS INDUSTRY

cannabis tradeshow and conference
Headlines for our PR Clients
Cannabis Beverage PR

BREAKING CANNABIS NEWS

THINK YOU BELONG IN THE HEADLINES?

GET STARTED WITH CANNABIS PR

WHAT OUR CLIENTS SAY ABOUT OUR PR RESULTS


It’s Our Clients Who Make Us a Top Cannabis PR Agency

“Exactly what we were looking for in PR representation… smart, tough, persistent, and well connected,” 

-Binske CMO

“…excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, campaigns were universally successful, providing significant and measurable growth.”

-Elixinol VP of Marketing

“We have been consistently getting featured in various strong publications on a monthly basis. I would highly recommend them to anyone looking for content/media/social/PR services,”

-Founder, Nuvata

A SELECTION OF OUR CANNABIS PR CLIENT BRANDS

CBD Public Relations
Binske Cannabis Public Relations
cannabis product launch
Heavy Hitters PR Campaign

OUR CANNABIS PR RESULTS

SELECTED CALIFORNIA CANNABIS BRAND PR MEDIA COVERAGE

Los Angeles Cannabis Brand

SELECTED CANNABIS EDIBLE PR MEDIA COVERAGE

Binske Cannabis Public Relations

Cannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a PR agency before and the process can seem daunting. That’s why we came up with 3 tips for cannabis companies new to PR. At Avaans we work with a lot of hyper-growth or early stage companies in emerging industries, so we’re pros at guiding ambitious companies to the next stage of growth. Often our clients are CEOs or CMOs who understand why PR is important, but maybe haven’t engaged a professional PR agency before.

Am I Ready for PR?

 

If you’re new to PR and you’re asking yourself the question, you’re off to a great start.

If you’re new to PR, you might be confused about what to ask an agency. For more strategic PR partnerships, ask the agency whether they think you are ready for PR. That will tell you how prepared they are to work with a company of your PR readiness. If a firm tells you that you aren’t ready for PR, what they’re saying is “You aren’t ready for our PR services.” We believe it’s important to consider PR from the very first moment.

The next question to ask yourself is how much bandwidth you have for PR. We started our consumer product PR sprints for very early growth companies or companies without huge budgets. Our PR Sprints are an excellent way to look underneath the hood of working with a PR agency, without a long-term PR contract. The PR Sprints are also great for cannabis product launches.

A full-scale bespoke PR program is more successful when the PR agency has a key contact at the cannabis company. Bespoke programs are for consumer brands committed to strategic PR outcomes like pre-IPO or investment, or attracting top talent. Bespoke programs are for companies and brands that have a long-term vision for the company and can state their 3-year and 5-year goals. B2B PR are also bespoke PR campaigns because every B2B campaign has dependencies as distinctive as the company’s leadership, product, and ambitions.

Naturally, budget comes into play, but working with a PR firm is like hiring a contractor – you rarely want the cheapest. If you’re new to PR, you’re in the early stages of reputation and branding, and this is a critical time for new cannabis brands. In particular, a cannabis company needs to invest in trust-first positioning and can’t take risks with the brand, because there is less brand equity.

Another way to know whether you’re ready for bespoke PR? Being crystal clear on cannabis public relations goals and outcomes will make choosing a firm, and a time to start PR much easier.

How Do I Look, Hunny?

Starting a cannabis business means jumping through a lot of hoops, and sometimes branding and marketing seem like it takes a back seat to the regulatory hurdles for cannabis companies. How does your packaging look on the shelves at a dispensary? How will it look on the pages of a magazine? Are your product images professionally shot? Do you know who your customers really are? If you’re still figuring out your website or tinkering with formulations, then focus on those items first, or at least go with a shorter-term, very focused PR campaign. Starting with a freelancer could also be an option at this stage as well. But in general, bespoke PR firms are worth the investment if you’re clear on your brand, its customers, and the look/feel of your packaging and product.

What’s the Best Time of Year To Engage a PR Agency?

Journalists and editors are planning months in advance. This means your PR pitching should start months in advance, too. This is one aspect of PR that many new-to-PR companies struggle with: the need to plan in advance. For example, PR agencies will want photos and product descriptions months before

The fall months are a dynamic time for the cannabis industry. There are cannabis industry tradeshows and conferences happening, award winners announced, and of course, Halloween, Thanksgiving, the December holidays, and New Years’ Eve all add up to massive revenue opportunities for cannabis brands. For consumer brands new to PR, the fall can be one of the most valuable times of year to get editorial coverage for consumer brands. In fact, up to 40% of coverage for consumer brands happens during this time of year, so that’s a great time to pack a PR punch. We developed our consumer brand PR Sprints to include fall cannabis PR for this reason.

For B2B cannabis PR, the equation looks a little different. If you’re looking for a feature on a product launch or an executive, planting that story takes planning on behalf of the journalist and editor who have to fit it into regularly scheduled articles. Starting B2B cannabis public relations in the fall may be right for you if you have big plans for the spring. B2B PR, like thought leadership, speaking engagements, and cannabis industry visibility have more dependencies, some of which – like when speaking engagement submissions close, aren’t in your control. If you miss the window for this year at a particular event, there are only a couple of avenues to take, and most of them include spending a considerable sum of money. Campaigns and activations around key industry events may take longer to plan and implement, especially cannabis industry events. In short, B2B PR often requires longer lead times.

For consumer brands new to PR, there are some advantages to starting PR in the second quarter. But not if you’re planning a big 420 splash or product launch. You really aren’t giving yourself enough time to maximize your 420 if you’re starting in Q2. At that point, the question is really should you do a 420 campaign? On the other hand, if you’re a consumer or CPG cannabis brand who tends to have a summer-based sales cycle, say cannabis beverages, then starting your PR well in advance of the summer is a great idea.

Starting a new PR campaign in January gives most brands a superb runway to plan for everything the year offers, regardless of whether it’s B2B or B2C. We love starting the year off together with new clients, but this isn’t a time of year to start new projects for everyone. If your product does particularly well in February for Valentine’s Day – then starting in January is too late.

Being a cannabis company new to PR doesn’t have to daunting. Contact us with questions about hiring an agency, and what to look for. We love working with cannabis companies in all stages of growth.

TOP CANNABIS PR AGENCY SINCE 2015


If there’s one thing we’ve learned – it’s OK to be different. We didn’t become a top cannabis PR firm by being the same. We set the standard.

We’re not the right fit for every cannabis company, but our differences make your results exceptional.

Working with a passionate executive-level cannabis PR agency team is exhilarating. If you are a cannabis company with ambitious goals, you’ve come to the right place.

From start up to IPO, our purpose is to make meaningful, lasting impact on your business goals. If you’re in growth stage, you’re our people.

Our award-winning team is passionate about results. We’re fiercely protective of your reputation, strategically creative, and tenacious in securing press coverage. We are solution-oriented and proactive.

As a boutique firm, we work with a select number of clients committed to growth to improve reputations, credibility, and brand trust.

 We go shoulder to shoulder with our cannabis clients, we’re all-in on your success. We dig in deep and proactively add value. We’re a team of digitally forward big thinkers with an eye for detail. By diving straight into your purpose to find the connective tissue your clients or customers respond to, we develop noteworthy brands.

If this sounds like the kind of PR firm partnership you’re looking for, we’d love to talk to you too.

Denver

New York

THE MOST COMPLETE CANNABIS CONFERENCE & TRADESHOW LIST IN THE WORLD

PR INSIGHTS FOR THE CANNABIS INDUSTRY

Claybourne 420 Product Drop LA Weekly
hiring a cannabis pr firm

BREAKING CANNABIS NEWS

THINK YOU BELONG IN THE HEADLINES?

GET STARTED WITH CANNABIS PR

WHAT OUR CLIENTS SAY ABOUT OUR PR RESULTS


It’s Our Clients Who Make Us a Top Cannabis PR Agency

“Exactly what we were looking for in PR representation… smart, tough, persistent, and well connected,” 

-Binske CMO

“…excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, campaigns were universally successful, providing significant and measurable growth.”

-Elixinol VP of Marketing

“We have been consistently getting featured in various strong publications on a monthly basis. I would highly recommend them to anyone looking for content/media/social/PR services,”

-Founder, Nuvata

A SELECTION OF OUR CANNABIS PR CLIENT BRANDS

CBD Public Relations
Binske Cannabis Public Relations
cannabis product launch
Heavy Hitters PR Campaign

OUR CANNABIS PR RESULTS