A PR POINT OF VIEW YOU CAN APPRECIATE

Publicity vs PR which is right for you

What’s the difference between PR vs publicity? At first glance, they look the same. Publicity is a specific tactic to attract media coverage, it might be good or bad coverage. Public relations is a holistic brand-building, loyalty building and trust-building strategy that includes positive media coverage. Should you choose publicity or PR? Most brands do […]

Our latest news is good news for you. To learn more about how emerging industries, hyper-growth companies and fast-growing brands get their advantage with Avaans Media, check out Our Work and meet the A-Team.

Tara Coomans PRSA Honolulu Conference

Congratulations to our CEO, Tara Coomans! Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands of PR professionals, communicators and PR leaders throughout the western United States. Coomans presentation, Guiding Your Client Through Purpose, is a timely […]