Tag Archive for: pr for fast growing companies

If there’s a single buzzword that describes what every entrepreneur and investor is chasing right now, it’s “hyper-growth.” Hypergrowth refers to the exponential expansion that certain businesses experience as they quickly go from non-entity to ubiquity in their field. Think Zoom, Uber, Facebook, and many of the other fastest-growing companies you’ve heard of. But while rapid expansion might not seem like a bad problem to have, if you aren’t prepared for it, your business’s growth could collapse just as quickly.

If your company is seeking a hyper-growth model or otherwise finds itself in a period of massive growth, it is imperative that you have a plan in place to prevent your company’s leadership and workers from getting burned out by the challenges of dealing with rapid expansion. Let’s take a closer look at what a hyper-growth company is, and what you can do to ensure that a period of hyper-growth doesn’t end in an equally steep downturn.

What Does Hypergrowth Look Like?

The term hyper-growth first appeared in the Harvard Business Review in 2008. According to the World Economic Forum, compound annual growth rates (CAGR) above 40% define hyper-growth. Hypergrowth is at least double the rate at which a company’s growth can be considered rapid (20% CAGR), which is itself very fast. To put all those numbers In perspective, most medium-sized companies would be thrilled at sustained 10% growth. Hypergrowth usually occurs after the business’s products and services first become available but before the company has fully developed.

Hypergrowth companies are the envy of the business world. Some examples of well-known hyper-growth companies include Amazon, Facebook, Uber, Stripes, and more recently, Zoom, a company whose hyper-growth was fueled by the COVID-19 pandemic.

Entrepreneurs are constantly trying to start the next big hyper-growth business, and venture capitalists are constantly trying to be the first to identify the next big hyper-growth company (and shove cash into its hands).

Although companies like Facebook, Uber, and Amazon all maintained their growth and did not experience a rapid downturn, they are the exception to the rule. The reason why so many hyper-growth businesses fail is because company leadership failed to properly plan for the many challenges inherent to rapid change and wildly increasing demand.

Challenges of A Hypergrowth Business

Companies that deliberately seek hyper-growth often lose money for years as they rapidly grow, snap up competitors, corner markets, and slash the costs of their products to appeal to consumers. It can sometimes be many years before investors in the business finally see a return on their investment.

For instance, Amazon was unprofitable nearly 20 years before it finally starting turning a profit in the middle of the last decade. Investors take a risk by putting their money in potential hyper-growth businesses, and if they do not remain committed to keeping the business afloat through frequent cash infusion, then collapse could be inevitable.

But while the concept of hyper-growth runs counter to a more traditional model of growth, successful hyper-growth businesses can eventually turn into giant corporations that deliver huge, regular profits to investors.

Unsurprisingly, businesses pursuing hyper-growth face certain unique challenges, including:

  • Too much focus on growth – Although prioritizing growth is one of the hallmarks of a hyper-growth business, a company can fail if leadership gets too focused on scaling the business. By focusing too much on revenue growth, you may neglect problems in areas like IT and operations — the areas that ultimately fuel that growth. As the company grows, more money must be spent updating systems to adapt to the business’s increasing size and workforce. While you are focused on growing revenue, you should also focus on scaling other areas of your business to keep pace. Consider your internal communication with employees and utilize internal and external hyper-growth PR strategies to ensure you’re staying focused on emerging trends that may impact your reputation.
  • Overworking employees – Employees at booming businesses may be expected to work long hours, but there can come a point where those workers get burned out — and even startup culture can’t prevent the exhaustion that working 80+ hour weeks can bring. When some employees put in excessive work hours, that signals to other employees that they should do the same, and it’s at that point that hyper-growth business culture can become toxic and unsustainable. Even though many employees may be eager to work exhausting hours because they believe in the company’s vision and business objectives, overwork leads to mental and physical health issues that could hurt the company more than that hard work helps it.
  • Marketing expenses – The bigger your business gets, the more it will cost to market your business effectively. At some point you may need to reevaluate your marketing solutions and determine if there are any lower-cost options. By maintaining exhaustive and meticulous metrics, you’ll be able to track your profit margins appropriately.

The following tips can help you manage a hyper-growth business in a responsible way and ensure that it successfully overcomes the challenges listed above:

  • Strategize – If you are too focused on growth, you may lose sight of other challenges that may obstruct your business’s path to success. Have a solid growth strategy in place, and consider working with a PR firm to develop a plan that serves your business’s best interests. Select a PR firm that has experience working with clients in your specific field, a vast network of industry influencers and experts, a team of creative content developers who understand your target audience, and access to top-level consultants who can help you safely sustain this period of hypergrowth.
  • Focus on culture – A good company culture is what keeps employees committed to your vision and your company’s growth, and attracts the high-quality candidates you’ll need in order to sustain that growth. Ensure that your employees have a healthy work-life balance, and foster camaraderie and friendship among your workers. As you are developing your company’s culture, remember to provide employees with benefits and perks that they actually want and that actually improve their lives. Beer on tap and arcade games in the lobby may seem cool, but they’re a poor substitute for a company that actually cares about its employees as people and fosters a good work-life balance.
  • Don’t forget about profits – Many companies can successfully burn through cash as they fuel rapid growth, but few can turn endless investor patience into a long-term business model. The end goal should always be sustained profits, not eye-popping revenue fueled by even larger losses. Build loyalty and trust with your investors by laying out a future profit plan.

PR for Fast-Growing Companies

If you have more questions about hyper-growth business strategies, contact our PR professionals at Avaans Media today to discuss your business objectives and get to know our team.

While there is no blueprint for creating a successful hyper-growth company, many of these businesses share some common qualities that help them stand out in the crowd of tech startups. But first, it’s essential to understand what a hypergrowth business is.

What Is A Hypergrowth Business?

Hypergrowth businesses are businesses that maintain a rapid rate of growth over time. The term “hyper-growth” was first coined in the Harvard Business Review. To be called a “hyper-growth” business, it must have a CAGR (compound annual growth rate) of 40% or more. Businesses with “rapid growth” have a CAGR between 20% and 40%. And businesses with “normal growth” maintain a CAGR below 20%. Hypergrowth usually occurs before a business has fully matured.

Many startup businesses are looking to be the next big hyper-growth company. Amazon, Uber, and Facebook are all excellent examples of hyper-growth companies. However, many hyper-growth companies eventually take a quick downturn and ultimately fail. Many hyper-growth companies fail because they get so focused on growth that they neglect to plan for challenges that the business will most certainly face during its rapid rise, including overworked employees, marketing costs, and a customer-focused culture, and more.

How Hypergrowth Companies Stand Out

Companies like Amazon, Facebook, and Uber all set themselves apart from other hypergrowth companies and continued to maintain a steady growth rate over time. You gain insight into how hypergrowth companies like these stand out from the competition by following these tips.

They Keep Track of Emerging Trends and Offer Customers Real Value

Because the market is constantly in flux and consumers are continuously rethinking their wants and needs, hypergrowth businesses understand that they must keep track of emerging trends. When they see an opportunity, they take it. When they see a gap in the marketplace, they fill it with a product or service that has value for customers. Hypergrowth businesses understand that perceived value is not enough; customers seek products and services that add real value to their lives. Being flexible and focused on the company’s target audience and their changing wants and needs enables hypergrowth businesses to scale rapidly when an opportunity becomes successful.

They Know How To Identify Areas for Growth

Most businesses grow by expanding their current customer base by regularly offering new products and services or by targeting new customers by diversifying the products and services they offer and testing opportunities in new markets. Hypergrowth companies are successful because they know how to identify the most significant opportunities for growth and then strategically pursue that opportunity while keeping an eye on product performance and marketplace trends.

They Hire Focused Leadership

Hypergrowth companies understand the value of competent, focused leadership. Hypergrowth businesses that fail often do so because company leadership got so focused on the company’s rapid growth that they were unable to focus on other challenges that would inevitably arise due to rapid expansion. Successful hypergrowth companies hire leadership that can focus on both scaling the business and scaling other business areas to match the company’s growth.

Successful business leaders do much more than share a vision for the company’s growth. They also move the business forward by spotting emerging trends and constantly adapting to the constantly changing market. While remaining focused on the overall vision, they also focus on executing a business strategy to achieve their business objectives.

They Value Their Employees

Hypergrowth companies value the people who work for them and strive to foster a healthy workplace culture. Overworking employees can quickly cause a business’s culture to become toxic. Hypergrowth businesses provide employees with rewards and benefits that have value. A good work-life balance is far more rewarding and important to the average worker than access to ping pong tables and craft beer on tap. Hypergrowth company leaders understand that their employees are the catalysts for rapid growth and that the company’s culture starts with its workers. Hypergrowth company leaders are intentional about developing a healthy and unique company culture from the outset.

They Turn Their Customers Into Brand Ambassadors

Successful hyper-growth companies turn their customers into ambassadors for their brand. There are few things more powerful for a company than its customers going out into the world and gushing about the company’s product or service. Hypergrowth businesses rely on word of mouth and constantly identify potential brand ambassadors to promote their products and services. In addition to customers, other brand ambassadors might be employees or industry influencers. No matter how they spread the word about your brand, word of mouth is one of the most powerful marketing tools a business can leverage.

They Measure Their Success

Hypergrowth businesses understand that success doesn’t happen due to dumb luck. Successful hyper growth businesses are constantly tracking their successes and failures, gaining insights into what is working and what isn’t by harnessing as much data as they can — the more data, the better.

They Are Flexible and Innovative

Perhaps one of the most important qualities of successful hyper-growth businesses is their flexibility and ability to innovate constantly. In the digital age, the world is changing rapidly every day. Successful hyper-growth companies understand that to achieve success, they must be malleable, constantly reassessing consumers’ wants and needs and new marketplace opportunities. Because consumers today have more choice, successful hyper-growth companies must constantly innovate to stand out above other companies.

Marketing for Hypergrowth

How can you market your company for hyper-growth? Implementing a focused and strategic public relations campaign is one of the best methods for customer-driven companies that are on the brink of or are already experiencing hypergrowth. The keys to successful hyper-growth PR is to reach a broad audience, keep them engaged, and letting your service or product sell itself. Some ways to do this include:

  • Running giveaways and other promotions to attract new customers and keep them engaged
  • Keep your existing customers informed and engaged with your company
  • Show all of your customers that you care, not just through words but through your actions

PR for fast-growing companies can be challenging, and especially for those experiencing hypergrowth. With so many tasks to complete, outsourcing some of these efforts to a company with specific experience with hypergrowth PR is often recommended.

Contact Avaans Media

The foundation of any company is its vision, but a successful hyper-growth company grows due to a solid business strategy that meets its goals. If you have questions about hyper-growth business strategies, the PR team at Avaans Media is here to answer all your questions. Contact us today to discuss your business objectives.

Ways for Startups  & Hypergrowth Companies to Inspire Radical Employee Loyalty

This presentation will take you less than 5 minutes to get through but will make you re-think your startup marketing efforts permanently.

In today’s world where disruption is everywhere, it’s never been more important for hyper-growth companies and their executives to think holistically about their marketing and PR – inside and outside.

Leaders at even the fastest growing companies can create empowered, full-filled employee advocates that supercharges every single business goal. 

How can CEOs of today’s fastest growing companies create thriving cultures where employees are your best advocates?

 

Download the presentation here:

Employee Advocacy for the Startup for Hypergrowth CEO

 

Tag Archive for: pr for fast growing companies

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If there’s a single buzzword that describes what every entrepreneur and investor is chasing right now, it’s “hyper-growth.” Hypergrowth refers to the exponential expansion that certain businesses experience as they quickly go from non-entity to ubiquity in their field. Think Zoom, Uber, Facebook, and many of the other fastest-growing companies you’ve heard of. But while rapid expansion might not seem like a bad problem to have, if you aren’t prepared for it, your business’s growth could collapse just as quickly.

If your company is seeking a hyper-growth model or otherwise finds itself in a period of massive growth, it is imperative that you have a plan in place to prevent your company’s leadership and workers from getting burned out by the challenges of dealing with rapid expansion. Let’s take a closer look at what a hyper-growth company is, and what you can do to ensure that a period of hyper-growth doesn’t end in an equally steep downturn.

What Does Hypergrowth Look Like?

The term hyper-growth first appeared in the Harvard Business Review in 2008. According to the World Economic Forum, compound annual growth rates (CAGR) above 40% define hyper-growth. Hypergrowth is at least double the rate at which a company’s growth can be considered rapid (20% CAGR), which is itself very fast. To put all those numbers In perspective, most medium-sized companies would be thrilled at sustained 10% growth. Hypergrowth usually occurs after the business’s products and services first become available but before the company has fully developed.

Hypergrowth companies are the envy of the business world. Some examples of well-known hyper-growth companies include Amazon, Facebook, Uber, Stripes, and more recently, Zoom, a company whose hyper-growth was fueled by the COVID-19 pandemic.

Entrepreneurs are constantly trying to start the next big hyper-growth business, and venture capitalists are constantly trying to be the first to identify the next big hyper-growth company (and shove cash into its hands).

Although companies like Facebook, Uber, and Amazon all maintained their growth and did not experience a rapid downturn, they are the exception to the rule. The reason why so many hyper-growth businesses fail is because company leadership failed to properly plan for the many challenges inherent to rapid change and wildly increasing demand.

Challenges of A Hypergrowth Business

Companies that deliberately seek hyper-growth often lose money for years as they rapidly grow, snap up competitors, corner markets, and slash the costs of their products to appeal to consumers. It can sometimes be many years before investors in the business finally see a return on their investment.

For instance, Amazon was unprofitable nearly 20 years before it finally starting turning a profit in the middle of the last decade. Investors take a risk by putting their money in potential hyper-growth businesses, and if they do not remain committed to keeping the business afloat through frequent cash infusion, then collapse could be inevitable.

But while the concept of hyper-growth runs counter to a more traditional model of growth, successful hyper-growth businesses can eventually turn into giant corporations that deliver huge, regular profits to investors.

Unsurprisingly, businesses pursuing hyper-growth face certain unique challenges, including:

  • Too much focus on growth – Although prioritizing growth is one of the hallmarks of a hyper-growth business, a company can fail if leadership gets too focused on scaling the business. By focusing too much on revenue growth, you may neglect problems in areas like IT and operations — the areas that ultimately fuel that growth. As the company grows, more money must be spent updating systems to adapt to the business’s increasing size and workforce. While you are focused on growing revenue, you should also focus on scaling other areas of your business to keep pace. Consider your internal communication with employees and utilize internal and external hyper-growth PR strategies to ensure you’re staying focused on emerging trends that may impact your reputation.
  • Overworking employees – Employees at booming businesses may be expected to work long hours, but there can come a point where those workers get burned out — and even startup culture can’t prevent the exhaustion that working 80+ hour weeks can bring. When some employees put in excessive work hours, that signals to other employees that they should do the same, and it’s at that point that hyper-growth business culture can become toxic and unsustainable. Even though many employees may be eager to work exhausting hours because they believe in the company’s vision and business objectives, overwork leads to mental and physical health issues that could hurt the company more than that hard work helps it.
  • Marketing expenses – The bigger your business gets, the more it will cost to market your business effectively. At some point you may need to reevaluate your marketing solutions and determine if there are any lower-cost options. By maintaining exhaustive and meticulous metrics, you’ll be able to track your profit margins appropriately.

The following tips can help you manage a hyper-growth business in a responsible way and ensure that it successfully overcomes the challenges listed above:

  • Strategize – If you are too focused on growth, you may lose sight of other challenges that may obstruct your business’s path to success. Have a solid growth strategy in place, and consider working with a PR firm to develop a plan that serves your business’s best interests. Select a PR firm that has experience working with clients in your specific field, a vast network of industry influencers and experts, a team of creative content developers who understand your target audience, and access to top-level consultants who can help you safely sustain this period of hypergrowth.
  • Focus on culture – A good company culture is what keeps employees committed to your vision and your company’s growth, and attracts the high-quality candidates you’ll need in order to sustain that growth. Ensure that your employees have a healthy work-life balance, and foster camaraderie and friendship among your workers. As you are developing your company’s culture, remember to provide employees with benefits and perks that they actually want and that actually improve their lives. Beer on tap and arcade games in the lobby may seem cool, but they’re a poor substitute for a company that actually cares about its employees as people and fosters a good work-life balance.
  • Don’t forget about profits – Many companies can successfully burn through cash as they fuel rapid growth, but few can turn endless investor patience into a long-term business model. The end goal should always be sustained profits, not eye-popping revenue fueled by even larger losses. Build loyalty and trust with your investors by laying out a future profit plan.

PR for Fast-Growing Companies

If you have more questions about hyper-growth business strategies, contact our PR professionals at Avaans Media today to discuss your business objectives and get to know our team.

While there is no blueprint for creating a successful hyper-growth company, many of these businesses share some common qualities that help them stand out in the crowd of tech startups. But first, it’s essential to understand what a hypergrowth business is.

What Is A Hypergrowth Business?

Hypergrowth businesses are businesses that maintain a rapid rate of growth over time. The term “hyper-growth” was first coined in the Harvard Business Review. To be called a “hyper-growth” business, it must have a CAGR (compound annual growth rate) of 40% or more. Businesses with “rapid growth” have a CAGR between 20% and 40%. And businesses with “normal growth” maintain a CAGR below 20%. Hypergrowth usually occurs before a business has fully matured.

Many startup businesses are looking to be the next big hyper-growth company. Amazon, Uber, and Facebook are all excellent examples of hyper-growth companies. However, many hyper-growth companies eventually take a quick downturn and ultimately fail. Many hyper-growth companies fail because they get so focused on growth that they neglect to plan for challenges that the business will most certainly face during its rapid rise, including overworked employees, marketing costs, and a customer-focused culture, and more.

How Hypergrowth Companies Stand Out

Companies like Amazon, Facebook, and Uber all set themselves apart from other hypergrowth companies and continued to maintain a steady growth rate over time. You gain insight into how hypergrowth companies like these stand out from the competition by following these tips.

They Keep Track of Emerging Trends and Offer Customers Real Value

Because the market is constantly in flux and consumers are continuously rethinking their wants and needs, hypergrowth businesses understand that they must keep track of emerging trends. When they see an opportunity, they take it. When they see a gap in the marketplace, they fill it with a product or service that has value for customers. Hypergrowth businesses understand that perceived value is not enough; customers seek products and services that add real value to their lives. Being flexible and focused on the company’s target audience and their changing wants and needs enables hypergrowth businesses to scale rapidly when an opportunity becomes successful.

They Know How To Identify Areas for Growth

Most businesses grow by expanding their current customer base by regularly offering new products and services or by targeting new customers by diversifying the products and services they offer and testing opportunities in new markets. Hypergrowth companies are successful because they know how to identify the most significant opportunities for growth and then strategically pursue that opportunity while keeping an eye on product performance and marketplace trends.

They Hire Focused Leadership

Hypergrowth companies understand the value of competent, focused leadership. Hypergrowth businesses that fail often do so because company leadership got so focused on the company’s rapid growth that they were unable to focus on other challenges that would inevitably arise due to rapid expansion. Successful hypergrowth companies hire leadership that can focus on both scaling the business and scaling other business areas to match the company’s growth.

Successful business leaders do much more than share a vision for the company’s growth. They also move the business forward by spotting emerging trends and constantly adapting to the constantly changing market. While remaining focused on the overall vision, they also focus on executing a business strategy to achieve their business objectives.

They Value Their Employees

Hypergrowth companies value the people who work for them and strive to foster a healthy workplace culture. Overworking employees can quickly cause a business’s culture to become toxic. Hypergrowth businesses provide employees with rewards and benefits that have value. A good work-life balance is far more rewarding and important to the average worker than access to ping pong tables and craft beer on tap. Hypergrowth company leaders understand that their employees are the catalysts for rapid growth and that the company’s culture starts with its workers. Hypergrowth company leaders are intentional about developing a healthy and unique company culture from the outset.

They Turn Their Customers Into Brand Ambassadors

Successful hyper-growth companies turn their customers into ambassadors for their brand. There are few things more powerful for a company than its customers going out into the world and gushing about the company’s product or service. Hypergrowth businesses rely on word of mouth and constantly identify potential brand ambassadors to promote their products and services. In addition to customers, other brand ambassadors might be employees or industry influencers. No matter how they spread the word about your brand, word of mouth is one of the most powerful marketing tools a business can leverage.

They Measure Their Success

Hypergrowth businesses understand that success doesn’t happen due to dumb luck. Successful hyper growth businesses are constantly tracking their successes and failures, gaining insights into what is working and what isn’t by harnessing as much data as they can — the more data, the better.

They Are Flexible and Innovative

Perhaps one of the most important qualities of successful hyper-growth businesses is their flexibility and ability to innovate constantly. In the digital age, the world is changing rapidly every day. Successful hyper-growth companies understand that to achieve success, they must be malleable, constantly reassessing consumers’ wants and needs and new marketplace opportunities. Because consumers today have more choice, successful hyper-growth companies must constantly innovate to stand out above other companies.

Marketing for Hypergrowth

How can you market your company for hyper-growth? Implementing a focused and strategic public relations campaign is one of the best methods for customer-driven companies that are on the brink of or are already experiencing hypergrowth. The keys to successful hyper-growth PR is to reach a broad audience, keep them engaged, and letting your service or product sell itself. Some ways to do this include:

  • Running giveaways and other promotions to attract new customers and keep them engaged
  • Keep your existing customers informed and engaged with your company
  • Show all of your customers that you care, not just through words but through your actions

PR for fast-growing companies can be challenging, and especially for those experiencing hypergrowth. With so many tasks to complete, outsourcing some of these efforts to a company with specific experience with hypergrowth PR is often recommended.

Contact Avaans Media

The foundation of any company is its vision, but a successful hyper-growth company grows due to a solid business strategy that meets its goals. If you have questions about hyper-growth business strategies, the PR team at Avaans Media is here to answer all your questions. Contact us today to discuss your business objectives.

Ways for Startups  & Hypergrowth Companies to Inspire Radical Employee Loyalty

This presentation will take you less than 5 minutes to get through but will make you re-think your startup marketing efforts permanently.

In today’s world where disruption is everywhere, it’s never been more important for hyper-growth companies and their executives to think holistically about their marketing and PR – inside and outside.

Leaders at even the fastest growing companies can create empowered, full-filled employee advocates that supercharges every single business goal. 

How can CEOs of today’s fastest growing companies create thriving cultures where employees are your best advocates?

 

Download the presentation here:

Employee Advocacy for the Startup for Hypergrowth CEO

 

Avaans PR Great Public Relations Agency Logo

 (AH-vaance)  Progress. Advantage.  When someone is ahead or has a head start. Someone first in a race has avaans.(Flemish)

Bespoke PR For


Emerging Industries
Ambitious Consumer Brands
Purpose Driven Organizations

PR for emerging industries and hyper growth companies

You’re The Engine Behind The Impact

You’ve Found Your Purpose & Nothing Will Stop You Now

You Don’t Let Today Hold You Back From Tomorrow

GET STARTED TODAY

AREAS OF PRACTICE

EMERGING INDUSTRIES


Since 2008, we’ve been on the front edge of the latest emerging industries, from ushering in the app age to normalizing the cannabis industry to elevating the drone industry, we love working with the creative thinkers, the cultural drivers and those who don’t let today’s world hold them back from tomorrow.


OUTCOMES: Breaking Barriers in New Products

CONSUMER GOODS & SERVICES


From gourmet foods to fashion, wellness products to apps, we help you find & celebrate the purpose that speaks directly to consumers and drives awareness, loyalty, and advocacy.


OUTCOMES: Launching a National CPG Brand

B2B


Emotional intelligence combined with a data-driven approach makes us an obvious choice to add shareholder and investor value. From executive positioning to product launches, our process is both strategic & nimble enough to support growing businesses.


OUTCOMES: DRIVING B2B & INVESTOR VALUE

TECH & INNOVATION


Communicating new ideas and technologies and translating technologies is our specialty. From groundbreaking science to innovative tech, we translate your hard work into inspiring and empowering clients and customers.


OUTCOMES: B2B Drone Case Study


Media Relations
Reputation Management
Thought Leadership
Collaborations & Strategic Partnerships
Product Launches
Event Activation
Word of Mouth Activations
Internal Communications


Content Strategy
Content Development
Content Amplification
Community Management


Cause Partnerships
Event Marketing
Messaging
Brand Positioning
Consumer & Marketplace Research

JOIN OUR CLIENTS IN THESE ESTEEMED MEDIA OUTLETS & MORE


We secure national media and industry coverage for our clients every month. 

Get in Bloomberg
Get in Bloomberg
get in Newsweek
Get my company in Business Insider
Get my company on TV
International PR
Get my company in LA Times
Get my company on TV
Get my company on TV
Get my company on TV
Get my company on TV
Get my company in the press
Get my company on TV
Get my company on TV
Get my company on TV
Get my company on TV
Get my company on TV
Get my company on TV
Get my company on TV
Get my company on TV

PR and MARKETING RESOURCES AND INSIGHTS


Our very best content curated for CEOs, CMOs, founders, and brand executives.

Our modern PR point of view

Google and Consumer PR
Ways to Screw Up a media interview
It doesn't matter whether your interview is with the Wall Street Journal or a tiny vertical publication with a niche audience. You, the company representative, the thought leader, really do set the tone for the the interview. You control first…
make your CFO happy by saving money on your agency budget
When the economy is unpredictable, it's difficult to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it's tempting to cut marketing and PR budgets. I know both sides of this fence. I've been an…

Special Reports by Avaans Media

Google and Consumer PR
cannabis recall
commercial drone PR case studies