Tag Archive for: PR success

5 PR measurements for Fast-Growing Companies

Here’s a question we get asked a lot, in the quick, nimble world of hyper-growth companies how do we measure PR? One of the first questions a prospective PR should ask is “how will you measure success?” PR agencies ask this in a variety of ways. As a modern boutique PR firm, the A-Team at Avaans Media always ask about future goals.  This is critical to can tie results to meaningful business objectives. We also ask this question because results drive our PR pricing, which is built around your objectives, not ours. 

We know we measure PR a little differently than most of our competitors, but we think it’s incumbent on modern PR firms to stay ahead of the PR measurement. Every year since 2010, PR professionals meet in Barcelona and set the Barcelona Principles as a framework for measuring the effectiveness of PR and communication. We based our PR measurement philosophy on these modern PR measurement principles: Barcelona Principles 3.0. These 5 PR measurements for fast-growing companies provide insight into how we work and provide a roadmap for PR success, no matter what your objectives.

  1. DETERMINE THE “WHY” BEHIND PR

    The “why” driving purpose for PR is critically important to identify. There may be a 5-year goal in mind, or a sales goal for the next year. Goals for hyper-growth brands may be dynamic and far-reaching. It’s perfectly acceptable to have long-term and short-term goals as a fast-growing company. What’s most important is that you share those goals openly and regularly with your professional PR team. As goals change, so should the PR strategies and tactics. It’s important PR efforts reflect both positionings for today and tomorrow. The “Why” is where the communication strategy is built and it’s a critical piece to PR success.

  2. PR MEASUREMENT IS ABOUT QUALITY, NOT QUANTITY

    Huge massive PR dashboards with hundreds of KPIs might look impressive, but realistically, they aren’t helping anyone, especially fast-growing companies. Your PR KPIs should reflect 3-4 metrics that reflect the goals of the company. As a CMO, this is your chance to share your own goals with the PR agency so they can support your objectives in every way possible. If you need a huge win – tell us! Let us help you. If you’re unsure, why your PR firm is measuring a specific KPI, ask. You’d like to measure something different, say so. If you highlight a particular PR measurement in investor, board, or CEO presentations, we want to know that. A modern PR agency is going to build measurements around long-term goals, as they change, share them. PR measurement should include outputs, outcomes, and potential impacts for fast-growing companies.

  3. DATA and EMOTIONAL INTELLIGENCE TELL THE PR MEASUREMENT STORY BEST

    Your PR measurement should include data points, but it should also include context and insight. Data without insight is practically meaningless for hyper-growth brands. PR data and the importance of that PR measurement will have different meanings against, social, cultural, and corporate contexts. Splashing numbers across a page is the simple part. Modern PR measurement requires emotional intelligence to surface real insights and actionable strategies. When there are radical changes, your PR firm should dive deeper to provide meaningful insight and assure correct changes were made proactively and the KPIs reflect the insight and analysis.

  4. PR MEASUREMENT IS HOLISTIC

    Why silo PR, one of the most important strategies for fast-growing companies? Modern PR includes SEO considerations, social media, paid media, and earned media, online and offline. Insist that your modern PR firm collaborate with other agencies and departments or at the very least that they keep one another informed of campaigns and their goals. As a CMO, it’s also critical that you share the OTHER KPIs you measure in advertising, social media, and owned media so the communication measurement incorporates the entire picture. The insights other agencies have can inform the emotional intelligence and insight to your PR measurement.

  5. TRANSPARENCY & INTEGRITY MAKE FOR SMARTER GOALS

    Everyone understands SMART objectives (specific, measurable, attainable, realistic, time-bound), but modern PR agencies are adding ETHICAL and REVOLUTIONIZING to make objectives SMARTER. PR professionals have professional ethics set forth by organizations like PRSA. Journalists also have a set of professional ethics. But those ethics are only the beginning because modern PR agencies should consider digital ethics (security, disclosure) as well as social and cultural ethics, such as diversity, equity, and inclusion. PR measurement should always be contextural and advance both the brand AND society. These modern-day ethics aren’t only for purpose-driven brands, they are for all stakeholders who care about the brand. It’s more critical than ever that modern PR firms incorporate SMARTER goals and outputs that enhance brand value over short-term bursts which may actually hurt a brand’s reputation. Never has emotional intelligence been more important to PR goals and measurement.

 

We know PR measurement will continue to be as dynamic as your fast-growing business, your customers, and the culture. These 5 goals for hyper-growth brands provide guidance and help you achieve real success with PR. At Avaans Media, we’re committed to being best-in-class for providing PR measurement with genuine insights that apply to your business. Contact us today to have a meaningful discussion about PR measurements for today’s business goals.

 

 

Do We Need PR?

Why do PR? These are the 5 reasons why PR is vital to growth.  Straight up: PR is the only way to differentiate yourself. While it might be tempting for businesses to focus on sales and marketing only and, it’s technically possible to operate a business without PR, it’s virtually impossible to become an industry leader or a household name without PR. Emerging industries, which need to establish credibility to investors and consumers, and hyper-growth companies with very ambitious growth plans need PR.

PR is a vital partner to business goals that have long-term effects on the success of a business. These 5 reasons why PR is vital for the success of growing companies. PR adds credibility and authority to emerging industries and hyper-growth brands.

5 Reasons Why PR is Vital for Emerging Industries and Hyper-Growth Brand Success

At Avaans Media, we specialize in emerging industries and hyper-growth brands, be they B2B or B2C. From raising awareness with consistent media placement to aligning social media with your most important key messaging, to crisis prevention and management, having a cohesive and active PR presence is the secret ingredient to building brand equity and awareness. We’re so committed to helping you get to the next level, we base our PR pricing on your strategic objectives.

 

  1. Increase Revenue: Public relations has very real and exciting implications for revenue growth. More credible than advertising PR contributes to increased sales conversion and deal flow improvement, as well as decreasing churn and increasing customer lifetime value (CLTV). Working with your PR firm to develop baselines and KPIs for your business goals not only allows you to see PR’s impact on your bottom line, but also enables your PR firm to develop a strategy that is effective and long-lasting.
  2. Attract Investors: For many emerging industry companies and hyper-growth brands, attracting investment is a key goal for scale. Investors like to see that your product has legs. There is no better endorsement of your product’s potential than media placement. It might be tempting to only use PR after you’ve secured investment, but PR can increase deal flow, give you more brand equity, and improve the quality of investment.
  3. Competitive Advantages: If you’re in an industry where there are a lot of competitors, then you absolutely need PR. PR will help you clarify your messaging and ensure you know where and when you can stand out. Further, in crowded fields, what do consumers do? They Google brands to find reviews and articles. If your brand has this critical 3rd party social proof, it’s a massive edge for your brand.
  4. Recruitment: The best candidates know their value and want to work for companies that are known entities in their industry, no matter whether the job market is tight. Great candidates are rarely interested in growing a business that hasn’t committed resources to growing the business. No one ever became an industry leader by focusing solely on cutting costs. PR shouts from the rooftops: “we’re serious about our future,” and that’s just the message to appeal to the best and brightest talent at all levels.
  5. Attract Acquisition or an IPO: Sometimes the next stage in a company’s growth is an acquisition or an IPO.  For both scenarios, completely integrated PR and marketing efforts are critical. For emerging industry companies and hyper-growth brands, if you’re serious about being acquired or an IPO, AND you want the best price for your company, now is the time to double down on brand equity investment. These strategic objectives require an aligned PR strategy that may differ from what you’ve done in the past. But since our company has done this many times, we can help you navigate the strategy and implement it flawlessly.

Why is PR your secret weapon? These are only the most critical to business goals, there are hundreds of smaller PR advantages that increase revenue and even save you money. At Avaans Media, we’re exceptionally proud of our A-team, a group of experienced and insightful communication experts who never stop working for our clients.  Get started being the most important brand you can be. Contact us today for a discussion about your business goals.

4 Reasons Why PR Boosts Marketing Results

 

[Estimated Read Time: 4 minutes]

One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately.  Brands, business owners, and entrepreneurs often overlook PR as part of their marketing strategy. That’s a shame because one thing you’ll notice about any top-level brand in any vertical is a cohesive and integrated PR plan. Savvy CMOs whisper to one other that PR is their magic bullet, the secret sauce to their most successful marketing campaigns.  Put another way: PR is only useful if you want to be recognized as the best of the best.

Why then do emerging brands ignore PR? It’s often a case of not really understanding what PR’s role is in the marketing ecosystem. That’s understandable because it’s a more nuanced form of marketing. PR and marketing are very complimentary siblings.

So how does PR boost growing brands and their marketing initiatives?

PR CREATES TRUST and SOCIAL PROOF

With competition higher than ever, and trust in businesses lower than ever, this is perhaps one of the most important roles of PR. Whether you’re in an emerging industry or an established one, PR helps your investors, bankers, stakeholders, and customers understand you better and trust you more.

It’s because you give up some creative control in PR that the reader assigns enhanced trust. You don’t WANT your press coverage to sound like an ad, you want your press coverage to sound authentically observational.

 

Advertising conversions go up when paired with PR.
Investment easier to secure once you’ve been in a top-rated business publication.
Customers proactively advocating for you once they see you in their favorite magazine.

 

That’s because everyone understands the difference between a third-party endorsement, like press coverage, and an ad. The additional layer of trust secures new opportunities and reinforces existing ones. If you’re spending money on advertising, why not boost those marketing efforts with PR?

PR BOOSTS YOUR GOOGLE RANKING AND VISIBILITY RESULTS

A modern PR firm like Avaans Media understands that PR and Marketing work together and a critical connector is your reputation on Google. Anyone even thinking of connecting with your brand whether through purchase, investments, or partnership, will absolutely begin their research with a Google search. Here’s the good news, you are in control of your Google results!

The News Section of Google is the most credible section of a Google search and that’s where you want to be. PR does that for your brand and company.

It’s “only” that. It’s those valuable inbound links to your website. Google evaluates the credibility of your inbound links and news outlets rank towards the most important of those signals. But don’t take our word for it, Google your brand and Google your top competitors, you’ll know right away that there’s the opportunity for you to create an advantage.

When your brand is in the press, you’re telling Google you take your digital reputation seriously.

 

360 DEGREE PRESENCE WITH PR

We live in a complicated multi-channel world. It used to be said that it took 7 touch points for people to recognize your brand. In today’s multi-channel, dual-screen world, we believe it’s closer to 12 for consumer engagement and in B2B, it’s said that up to 90% of the decision is made before a client ever talks to a salesperson. Those touch points can come from any channel you choose, but what’s most important is that it’s visible to those looking for it and that they are credible sources of information for the client, customer, or potential stakeholder.

PR is stickier, more credible, and easier to find than an ad. 

In today’s digital world, if your brand has grand ambitions, you simply must allow PR to support your paid media. It’s the ultimate buying equation.

BOOST YOUR MARKETING WITH PR ACTIVATION

This one is a bit more strategic, but the perspective PR brings boosts marketing initiatives. Have you ever seen an advertisement or an event covered in the press? How amazing is it to take a piece of earned or paid media and activate with press coverage? It instantly elevates all your marketing efforts. Have ave you ever wondered why some things get press coverage and others do not? That’s the magic of an integrated PR and marketing perspective. PR can often give that strategic edge that creates a press-worthy event or advertisement. This is true in consumer and B2B marketing initiatives. Throughout the years, we’ve secured millions of dollars for marketing-driven initiatives because there was something notable or timely, or intuitive about the marketing initiative.

PR is like the midas of marketing, it adds value to everything it touches.

Alternatively, we have helped our clients avoid embarrassing pitfalls that could have generated negative press or created a social media firestorm. PR agencies maintain that 3rd party that is so important to helping CMOs cut through the noise. These 4 ways PR boost marketing results aren’t exhaustive, the opportunities are endless.

 

At Avaans Media, we take a truly holistic look at your marketing efforts and constantly identify ways for emerging and ambitious brands to maximize marketing and PR. Yes, we consistently secure press for our clients, but we’re also always looking for ways to maximize paid initiatives like SEO and advertising. Contact us today for valuable insights you can start using immediately. 

What Google’s Latest Product Reviews Update Means for Consumer Products Digital PR

[4 minute read time]

Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands. Google is constantly updating how it evaluates websites, to surface the best content. As Google gets smarter, so must brand and their PR agencies, especially those like ours that incorporate digital PR and SEO into our strategies and recommendations.

Constantly watching Google’s changes is part of being a digitally forward PR company.  

We’re extremely aware that SEO plays a role in brand communication decisions and as importantly, editors and publishers, and influencers of the online outlets our clients want coverage. Modern PR and reputation management takes into account many inputs and SEO is absolutely one of them.

Why Google’s High Quality Content Changes Your Digital PR

Yoast SEO has an outstanding blog if you want to dig deeper into SEO hints and tips; that’s where we picked up on a recent change that affects CPG PR and Consumer Goods PR because it’s all about product reviews. Product reviews play a considerable role in consumer goods PR like fashion, DTC brands, or home goods, or CPG PR like beverages, snacks, and wellness supplements. Journalists often do a “round-up” of products because they’re reasonably easy to create, they usually include samples, and they do well with readers who appreciate a curated perspective from a trusted third party. In otherwords, they’re a cornerstone of digital brand awareness for CPG, DTC, and consumer product brands.

But in Google’s quest for “high quality content,” it’s caught on to the fact that these product reviews might be juuuuust a tad too easy to create, so it’s updated how it views product reviews.  Savvy editors and journalists who are keenly aware that their content is in a constant battle for eyeballs will adjust the way they do product reviews, which means consumer brands and their consumer product PR agencies should be in the know too.

 

What Will Qualify As a High Quality Product Review in Google’s Eyes

As a brand, it’s in your best interest to secure earned media in outlets that do well with Google product reviews. Rarely is Google transparent about how it’s changing its algorithm, leaving SEO experts to read the tea leaves instead. BUT, this time, Google left some breadcrumbs. In it’s Google Search Central Blog, Google recently published an entire page of documentation about its product reviews update that every brand and PR agency in the United States should be reading. In this update, Google asks product reviewers to ask themselves these questions to answer whether their article is “high quality content:”

  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product, based on research into it?
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
  • Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

 

How Does This Change Earned Media Coverage for Consumer Brands or CPG Brands?

Here at Avaans Media, we have a saying, “media relations don’t happen without relationships.” We work extremely hard to consider the needs of the outlet and the journalists, and Google has just provided us with a modern roadmap for improved media relations.

  • For one, CPG brands or consumer product brands should be helping journalists understand these key differentiation, and those key differentiators should vary from the exact language on the brand’s website.
  • Further, CPG or consumer product brands should be prepared to develop more content, that’s exclusive to the press, which shows the product in a lifestyle setting. Most CPG and consumer goods products do a quarterly photoshoot, but they should also set aside some images for journalists only and be aware of using the same image repeatedly.
  • Your owned media and earned media should not look identical, and if you help editors and journalists by providing images that don’t appear on your site, it will help the brand get more eyeballs and the editor will appreciate your effort.
  • The information provided to a journalist should walk them through the decision-making behind certain features and design choices while also providing hard data as to how a product compares to it’s competitors.
  • PR agencies should get really great at identifying the expert journalists covering their products and lifestyle use cases and contextualizing them to different reader considerations in order to secure product reviews. This will allow a journalist to include your product in a series of different articles targeting different readers. Making the job of hardworking journalists just a little easier is one way PR and journalists create trust with one another. That trust translates into better coverage for the brands.

PR and Social Media for Maximum Brand Awareness

Nothing beats when PR and social media for brand awareness. Used together strategically, they give your brand a competitive edge. With more avenues available to companies to reach their audiences, we are more inundated with brand messaging than ever before. Despite the myriad ways that brands have to reach their customers, though, the proliferation of media channels means it’s getting even harder for brands to break through all of the noise to reach their targets.

One study from Ragan found that 86 percent of TV viewers ignore or skip commercials, 44 percent of direct mail goes unopened, and 91 percent of email users had unsubscribed from an email newsletter they had previously signed up for.

Faced with these challenges, what are companies supposed to do? They can keep throwing resources at the challenge and following the same old formulas, to what will likely be diminishing returns. Alternatively, they could try a new approach by combining the strengths of two seemingly opposed marketing tools: Public relations and social media.

Below, our media experts at Avaans PR take a closer look at the benefits of incorporating PR and social media into your campaign strategy. Contact us today to learn more.

Harnessing Consumer and Media Synergy

Before diving into the gains companies can see from combining their public relations efforts with their social media campaigns, it’s worth taking a brief moment to compare and contrast how PR and social media work (or at least, how they’re supposed to work).

Social media allows companies to share their own messages by combining words, photos, video, and audio on various platforms. By contrast, public relations is the art of getting third-party organizations to say nice things about you on their platform (i.e., their newspaper, magazine, website, TV show, podcast, etc. Put simply, social media is what you say about yourself, while public relations what other people say about you.

While it’s tempting to dismiss PR as a relic from the pre-Internet era, nobody should forget the importance of public relations by focusing exclusively on social media. Some people are understandably skeptical of the messages they receive from social media, at first, until they learn to trust the brand. But public relations can win over cautious consumers by providing positive coverage from a third party. A study from the Content Marketing Institute found 70 percent of consumers said they prefer to learn about a business from articles as opposed to ads.

It’s a mistake to view social media and PR as unrelated or separate efforts for your company. Rather, social media and PR both serve the same function in different ways: To spread your brand’s messages, ideas, and values to your customers, stakeholders, and the other communities you serve.

When you take a holistic approach to your communications efforts, it’s easy to see how PR and social media can use each other’s strengths to bolster their individual effectiveness, as well as the overall effectiveness of your communications campaign.

The Benefits of Combining PR and Social Media

Here are a few examples of how leveraging both PR and social media can benefit your company:

Separate but unified messages across channels

A key element of any successful media campaign is a coherent, unified message across platforms. Combining PR with social media allows you to use multiple assets in different ways while still spreading the same general idea.

An example of how this might work is with a new product launch. You might have a blog post and a dedicated landing page with a short video about the new product on your website. Your social media team can use this content in their posts, while your PR team can use the blog post and other content to craft a press release and reach out to potentially interested third parties for additional coverage. Across platforms, though, the message is the same, which helps you better connect with your audience.

Efficient cross-promotion

Similarly, utilizing social media and PR harmoniously helps you make more efficient use of your resources. Your PR team can include easy links to your brand’s social media accounts in their materials and extend the reach of your social media content by reaching out to journalists, influencers, and others who might share that content. Likewise, your social media team can share positive stories about your company from third parties in your social media accounts, which helps lend authenticity to your content.

Increasing the size of your audience

Social media has massively expanded the potential reach of a PR campaign, and you should take advantage of this opportunity. PR campaigns are generally aimed at the audience for a particular publication or outlet, but social media can amplify positive press coverage by making sure that message goes out to thousands, perhaps even millions of people. By working together, both your social media team and your PR team can extend their reach.

Using PR strategies to improve your social media presence

As social media has grown and become intertwined with public relations, brands have had to learn a few lessons about proper social media strategy. A careless or insensitive post can generate a massive backlash in minutes or hours Savvy brands will have a skilled PR team monitoring or running their social media feeds to watch out for distasteful or improper content, and they can respond quickly if anything goes wrong.

A Successful Brand Campaign Using PR and Social Media 

At Avaans PR, we already have extensive experience handling both PR and social media campaigns for purpose-driven brands. One of our biggest successes was a campaign for a hemp-based consumer packaged goods brand. With many people being skeptical of hemp products, finding a way to engage potential customers was a challenge.

However, by generating positive press coverage through live events, celebrity endorsements, personalized review opportunities for journalists, and customized social media content, we were able to generate more than three billion earned media impressions over three years, at an estimated earned media value of $5 million. The company also saw a 300 percent increase in its share price ahead of its IPO.

Talk to Avaans Media About Your Social Media Today

We’re proud to be innovators in PR and social media strategies at Avaans Media PR and Social Media. If you’re interested in seeing how we can help your purpose-driven brand meet its goals, please get in touch with us.

You can set up a call by visiting our contact page or by finding one of our team members across the United States. We have team members in New York, Los Angeles, Denver, Phoenix, Honolulu, San Diego, and Washington, D.C. We look forward to hearing from you.

Other articles you might enjoy:

Why your Social Media & PR Must Work Together

Should Your PR Agency Be Your Social Media Agency?

Using PR and Social Media for DTC Brands

[5 minute read]

Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from a third-party retailer, customers can purchase products or services directly from the company. Businesses with successful DTC brands typically have one thing in common: a strategic and effective way to reach their target market and ensure their market will trust their brand.

Utilizing targeted public relations and social media campaigns for DTC brands can create brand awareness, reach your ideal audience, and engage with current and potential customers. However, it’s not merely about posting things on Twitter or Facebook, and suddenly your business makes more money and grows. Creating a successful digital marketing plan means knowing when and how to use PR and social media for DTC.

Why Brand Awareness Is Crucial

If you have a DTC business, you need to implement a marketing strategy that focuses heavily on brand awareness. In the beginning, your main goal isn’t as much about making sales as it is about garnering attention from potential customers, so they know who you are and the types of services or products you offer. These are the people who might encounter your brand again down the road and decide they want to buy something.

Building brand awareness begins with online advertising. Your target audience should be served interesting and unforgettable ads. It’s about creating a lasting impression in the minds of potential consumers and building trust. The more ads they see from you, the more they will feel comfortable with your business. Online shoppers are more likely to trust a brand they’re familiar with than one that doesn’t seem legitimate.

Using Social Media to Engage With Customers

Once you’ve established yourself as a brand, you need to maintain that awareness throughout various digital marketing platforms. An effective way of doing that is by using social media. Facebook, Instagram, Twitter, and YouTube are excellent forms of marketing to target a specific demographic or communicate with current customers.

You can increase your followers, attract new viewers, and engage with the people who are actually purchasing your product. The share feature within many social media accounts also allows users to quickly and easily spread the word about your brand to others. It’s basically like word-of-mouth advertising but via the internet.

One of the best features of social media marketing is customers’ ability to buy things through links included in the posts. If you incorporate relevant links in each post connecting to your products and services, it creates a hassle-free experience for consumers to make a purchase directly from your Instagram page or YouTube video.

Don’t Forget About Your Public Relations Plan

The right public relations strategy can inform the public about a company’s brand, build and maintain reputations, and gain credibility with a target audience. It’s not just about letting people know you exist, but also about letting them know exactly who you are. You’re trying to create an image, and the way you go about doing it can have a positive or negative impact on consumers.

Some of the most common PR strategies include:

  • Brand identity

    – Choose a logo, determine how you want your website to look, pick the tone you want to convey when communicating with customers, and pick visuals to use for your social media campaigns.

  • Messaging

    – You should include a backstory about who you are and how you got started. You should also incorporate your company’s values and mission. It’s critical that your tone remains consistent throughout all PR and social media for DTC. If you regularly change the voice conveyed through your marketing, customers will have difficulty trusting you.

  • Events

    – You can host an event or sponsor one where you know your target audience will be. Potential customers will see that you’re a legitimate business and learn about the products or services you sell. You will also have the opportunity to speak with them face to face and build trust.

  • Media

    – Earned media and press releases are an excellent ways of notifying the public about the launch of your new brand, releasing a new product, or a sale or giveaway.

  • Partnership

    – Partnerships can be a significant part of promoting your business. You should stick with people and companies that are relevant to your brand. For example, if you sell hiking gear, it wouldn’t make sense to work with a restaurant. Instead, you might want to partner with a sporting goods store and stock their shelves with your product.

Combining PR and Social Media for DTC Brands

Your brand could benefit from integrating your social media marketing and public relations campaigns, since both can complement each other.

Common examples of integrating social media and PR campaigns are:

  • Influencer Outreach

    Social media influences are an excellent source for promoting someone’s brand. They typically have hundreds of thousands or millions of loyal followers who trust them and purchase the products they promote.

  • Digital Press Releases

    Traditionally, companies send press releases to journalists to convey information about their brand. However, in the digital age, you can publish your own press releases on your social media accounts, through email, or as a blog on your website.

  • Using PR Coverage in Your Social

    When you receive coverage in the media supercharge that social proof and enhanced trust building opportunity by using the coverage in your organic and paid social media. Consumers will be impressed and more willing to try your product.

  • Forging and Maintaining Relationships with Journalists

    You can use social media to create relationships with journalists in your industry that benefit your company and achieve your marketing goals. It doesn’t take much effort to gain their trust and support – if you take a genuine approach by following them on social media and sharing their posts, they might be willing to do the same for you.

Contact Avaans Media

If you’re looking for the right marketing agency to expand your digital audience, increase your return on investment, and successfully grow your business, Avaans Media can help. We have over a decade of experience creating and implementing effective PR and social media campaigns for DTC brands.

Schedule a call or complete our online form if you want to discuss your goals and determine the most effective strategy for improving your online presence.