Tag Archive for: product launch pr

Whether your product is beloved or brand new, it will benefit from PR during elevated buying seasons. Yet, not all consumer brands want long-term contracts. That’s exactly why we’re reinventing PR with our Sprint Packages –  Product PR for Holiday Gift Guides.

These PR sprints are a consumer brand’s dream: consistent press coverage during key buying seasons without long-term PR contracts.

We’re breaking all the rules with these packages, and we’re doing it so it’s easy for consumer brands get the coverage they need to grow their brand without long-term contracts.

Our product PR for holiday gift guide sprint packages includes our extremely successful history of placing consumer products in lifestyle publications as diverse as Rolling Stone, Self, Popular Science, Engadget, and even the Today Show. 

FAQ:

What are the Product PR Sprints?

They’re special because they offer micro contracts alongside competitive pricing to give DTC and CPG brands a competitive advantage during the most important consumer buying seasons.

When are the Sprint Seasons?

Our DTC and CPG sprints center around two key buying seasons: holiday (Halloween, Thanksgiving, Black Friday, Cyber Monday) and spring (Easter/Passover/Ramadan, 420, Easter, Mother’s Day, Father’s Day, Pride), with even shorter add-on sprints for mid-winter (New Year’s Eve, Valentine’s Day) and mid-summer (4th of July, Back to School, Pool/Beach Season).

What’s Included in Product PR Sprints?

We will pitch an unlimited number of products to an unlimited number of lifestyle and consumer magazines that your target customers are reading.

 

These packages are easy for you to implement and give you the lasting results that come from your product appearing in media outlets your customers are reading! The added benefits are countless: SEO, visibility to investors, and best of all – coverage that never goes away. And you can maximize these PR wins with our simple recommendations.

Editors and journalists plan content months in advance (yes, even in the digital world), so it’s never too early to plan for your most important buying seasons.

Request More Information on Product PR Sprints Here

 

 

Tag Archive for: product launch pr

PR Sprints


Micro PR contracts with special pricing during specific times of the year. Exclusively for consumer product brands.


Perfect for Consumer Brands (DTC, CPG, Tech)


  • Need product launch PR

  • Have seasonal offerings

  • Are new to PR or haven’t done product PR in a while

  • Want Lasting Results – Fast.

  • Don’t Want a Long-Term Contract

  • Need an Easy PR Program

REQUEST PRICING


GreenTech Environmental As See on Today Show
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Google Searches for “Christmas Gifts 2022”

PR SPRINT PRODUCT PR FAQ

Why is it called a “sprint”?

It’s a sprint, not a marathon.

This program is all about fast-moving tactics and fast results. All packages are for a limited engagement. 

What are the sprint seasons?

We have 4 annual product PR sprint sessions: 

Back to School

Holiday

New Years-Valentine’s Day

Easter/Passover/Ramadan, Mother’s Day, 420, Earth Day, Dads+Grads, Pride

What will you be pitching?

This is a product pitch program.

We will pitch your products to our deep well of media contacts for calendar-based inclusions and gift guides. These are great introductions for the press to “meet” your product if your product is new, or be reminded of your product if you haven’t done PR in while. 

How many products are included?

Unlimited.

If you have many products, we’d love to include them all – some products just fit better with different publications.

 

What’s in the pitch?

Your Products


To brand-consistent lifestyle outlets that cover products and gifts. 

Is this a long-term contract?

 

No. The PR sprint is a short-term product PR program.

If you want a more expansive program that includes awards, thought-leadership, feature pitching, and campaign development, please contact us to discuss your specific business outcome needs. 

Will I be sending samples?

Yes.

Journalists will expect samples.

Will I be able to request placement in certain media outlets?

Yes.

We welcome and will ask you for your top placement requests and ask you more about your customer so we can pitch to other outlets that will also love your product. We can not guarantee placement in any media outlet, that is an editorial decision, but we will absolutely prioritize your requested tier 1 media placements. 

What kind of results will I see?

 

Your products will reach hundreds of millions of people, be shared on social media, and appear in coveted search results.

How much does it cost?

 

You can get the most up-to-date information including pricing by request below.

Is there a deadline to sign up?

 

Acceptance is limited.

The sign-up deadline is the start date on the packages or when the spots fill up, whichever comes first. The earlier you sign up, the sooner we can begin pitching. 

UNWRAP YOUR GIFT GUIDE HOLIDAY SPRINT INFORMATION