Tag Archive for: product launch

GLOBAL HYPERGROWTH STARTUP LEVERAGES TECH PR


TO CHANGE THE NARRATIVE WITH TECH CONSUMERS

THE PR CHALLENGE

A creative global AI powered content creation and niche content app seeks to create awareness around product launches and existing properties to increase consumer awareness and increase brand value to enhance investment negotiations. Our nimble team works alongside this hypergrowth technology company to create a lasting impact.

THE PR SOLUTION

We conduct a thorough brand audit to identify key messages, over-arching themes, and storylines for both a consumer PR campaign and an investor PR campaign. We align brand messages with cultural overtones line gender, and equity alongside technology themes like AI, content creation, and global access that strike a chord with journalists.

We create on-brand digital assets and make recommendations to existing assets to support the messaging and develop stakeholder engaging campaigns to launch four product launches within 8 months and pen many thought leadership pieces that appear around the globe on some of the most trusted news outlets in the world.

Our media relations strategy develops general population topics along with pitches for niche interests such as gaming, entertainment, publishing, social media, and technology.

The consumer PR campaign aligns with monthly product launches, each with its own consumer persona and niche interests. We implement the campaigns with an emphasis on technology and entertainment media relations and we implement monthly owned media which aligns with campaigns and product launches.

PRODUCT LAUNCH PR STRATEGY


We develop campaigns with owned and earned media designed to increase awareness for consumers while creating interest with journalists.

TECH MEDIA RELATIONS


Our bespoke campaigns use the cross-over strengths of the brand and its global community to leverage media opportunities. We activate with multiple in-house spokespersons and key influencers.

OMNI CHANNEL STRATEGY


We recommend and implement an owned media strategy that complements business goals. We also review branding assets including the website and social media accounts, to unify the brand, eliminate consumer confusion with unified messaging.

EXECUTIVE THOUGHT LEADERSHIP


We deeply engage with executives and technologists to create a thought leadership campaign that advances key talking points in investor-friendly outlets.

THE KUDOS


“Our experience with Avaans Media was more than we could have asked for. Not only did you blow us away with results, we learned so much from your team of experts. I know we will work together again.” 
-Brand Executive

THE CRUSHING RESULTS

68 pieces of earned media


in global news outlets, not including press releases in 8 months

5.36 Billion 


Global Audience Size

.00003


Cost per person reached 

A CONSUMER TECH PRODUCT SEEKS TO CHANGE THE NARRATIVE WITH PR

THE PR CHALLENGE

A brand with multiple products wants to change the global narrative surrounding publishing and writing through its product launches and elevated consumer technology that allows players to gamify their stories and create their own narratives. But the brand’s competitors have years of dedicated PR efforts behind them, and the brand’s multiple products aren’t unified in the eyes of the consumer.

THE PR SOLUTION

PRODUCT LAUNCH PR STRATEGY


We incorporate all existing assets at our disposal while recommending on-brand messaging changes and developing new assets for consumers and contributors.

MEDIA RELATIONS


We ensure the brand and product launch receive coverage in a variety of national and international publications that write about technology, content creators, media publishing, and social media platforms.

THE RESULTS

Global PR Reach Results in Record Sales

5 Billion


We secure global coverage that reaches over five billion potential readers.

68


pieces of brand coverage 

.00003


Cost per estimated impression

7


brand earned coverage appeared in 7 different languages

BBC news - the most trusted global news source
trend hunter magazine
Consumer Technology PR Firms
MSN Logo consumer trend stories

TO CREATE MEDIA BUZZ AROUND A CANNABIS BEVERAGE LAUNCH

THE PR CHALLENGE

A brand with a cult following, but no media relations or press coverage wants to make its latest product launch splashy with press coverage. Because of pandemic uncertainties, there isn’t any other marketing activation outside of retailer display and influencer product sampling. The target audience is young men in California’s metro locations.

THE PR SOLUTION

PRODUCT LAUNCH PR STRATEGY


We incorporate all existing assets at our disposal while securing exclusive celebrity tie-ins. We ensure on-brand media is included in planning and execution.

MEDIA RELATIONS


We ensure the brand and product launch receive coverage in a variety of national and statewide publications.

THE RESULTS

Sell Out Product Launch Weekend

99% Increase


In cannabis brand visibility

27


pieces of brand coverage in 8 weeks

46%


Of coverage includes brand name in headline 

8M


Audience Reach in 2 months

Muse by Clio Press Coverage
Gothamology men's magazine
Business Insider CPG cannabis media coverage
herb magazine cannabis product launch coverage
BevNet beverage and CPG PR