Tag Archive for: product pr

Widely accepted as one of the most powerful ways for consumer brands to increase awareness, public relations is also one of the most traditional and inflexible forms of marketing. Avaans Media aims to reinvent the paradigm with its new Sprint Packages.

Avaans Media, best known for its bespoke PR services, is announcing a competitively priced alternative for CPG and DTC brands. Sprint packages are available in limited quantities for each buying season.

“It’s all about ease for consumer brands,” said Avaans Media CEO and Founder Tara Coomans, and Entreprenuer.com contributor.

Most PR firms require long-term commitments, and according to Cision, 45% of brands increased their PR in 2021, Coomans attributes increased PR costs to the ease of entry into consumer products and the important role PR plays in SEO, along with the growing need of consumer brands to stand out in the minds of consumers.

Avaans Media’s Product PR Sprints break that rule with micro contracts and competitive pricing. Perfect for brands launching products, or in need of a competitive boost for a short period of time.

PR is more effective than branded content at all stages of the purchase funnel, generating 10-50 times that of advertising conversions, according to Nielson.

“These packages are the ultimate in flexibility for CPG and DTC brands, while still delivering highly valuable earned media in national brand consistent media outlets while keeping customer acquisition costs down,” said Coomans

“It’s a truly special offering, that’s why we’re limiting the availability of these packages,” she said.

Find out more about Avaans Media Product PR Sprints.

About Avaans Media
Originally founded by Tara Coomans in 2008 as a digital communications agency, today Avaans Media offers digitally savvy bespoke PR. From startup through IPO, Avaans Media clients include emerging industries like drones, robots, cannabis, and AI as well as highly ambitious consumer tech, CPG or DTC brands. Avaans Media successes, along with award-winning team members has allowed Avaans to become one of the top PR agencies in the country.

Tag Archive for: product pr

PR Sprints


Micro PR contracts with special pricing during specific times of the year. Exclusively for consumer product brands.


Perfect for Consumer Brands (DTC, CPG, Tech)


  • Need product launch PR

  • Have seasonal offerings

  • Are new to PR or haven’t done product PR in a while

  • Want Lasting Results – Fast.

  • Don’t Want a Long-Term Contract

  • Need an Easy PR Program

REQUEST PRICING


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Google Searches for “Christmas Gifts 2022”

PR SPRINT PRODUCT PR FAQ

Why is it called a “sprint”?

It’s a sprint, not a marathon.

This program is all about fast-moving tactics and fast results. All packages are for a limited engagement. 

What are the sprint seasons?

We have 4 annual product PR sprint sessions: 

Back to School

Holiday

New Years-Valentine’s Day

Easter/Passover/Ramadan, Mother’s Day, 420, Earth Day, Dads+Grads, Pride

What will you be pitching?

This is a product pitch program.

We will pitch your products to our deep well of media contacts for calendar-based inclusions and gift guides. These are great introductions for the press to “meet” your product if your product is new, or be reminded of your product if you haven’t done PR in while. 

How many products are included?

Unlimited.

If you have many products, we’d love to include them all – some products just fit better with different publications.

 

What’s in the pitch?

Your Products


To brand-consistent lifestyle outlets that cover products and gifts. 

Is this a long-term contract?

 

No. The PR sprint is a short-term product PR program.

If you want a more expansive program that includes awards, thought-leadership, feature pitching, and campaign development, please contact us to discuss your specific business outcome needs. 

Will I be sending samples?

Yes.

Journalists will expect samples.

Will I be able to request placement in certain media outlets?

Yes.

We welcome and will ask you for your top placement requests and ask you more about your customer so we can pitch to other outlets that will also love your product. We can not guarantee placement in any media outlet, that is an editorial decision, but we will absolutely prioritize your requested tier 1 media placements. 

What kind of results will I see?

 

Your products will reach hundreds of millions of people, be shared on social media, and appear in coveted search results.

How much does it cost?

 

You can get the most up-to-date information including pricing by request below.

Is there a deadline to sign up?

 

Acceptance is limited.

The sign-up deadline is the start date on the packages or when the spots fill up, whichever comes first. The earlier you sign up, the sooner we can begin pitching. 

UNWRAP YOUR GIFT GUIDE HOLIDAY SPRINT INFORMATION