More and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort of. I mean, we’re now to the point where social media users are being inundated by the mundane.
The challenge for most businesses though is what to Tweet, Facebook, LinkedIn? Depending on your business it could be advice, business news or promotions. It might even be all three. Regardless of who your audience is, you must always remember to create value for your audience.
