A PR POINT OF VIEW YOU CAN APPRECIATE

3 characteristics of a purpose-driven brand

Purpose-driven public relations means the brand proactively builds incorporates values that impact social, cultural, and environmental issues. A true purpose-driven company makes corporate choices within its purpose framework, even when it means purpose over profits. Truthfully, public relations aren’t purpose-driven, a brand is purpose-driven. Public relations is simply a lever a purpose-driven brand can use […]

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Tara Coomans PRSA Honolulu Conference

Congratulations to our CEO, Tara Coomans! Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands of PR professionals, communicators and PR leaders throughout the western United States. Coomans presentation, Guiding Your Client Through Purpose, is a timely […]