THE PR CHALLENGE
To normalize hemp-based products to both consumers and B2B markets while positioning the company and its executives for a successful IPO.
THE PR KUDOS
“Nearly solely responsible for the development and implementation of our public relations campaigns, offerings and promotions, and media management…an excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, the campaigns were universally successful, providing significant and measurable growth…comes with my highest recommendation.”
Chris H.,
Marketing VP
THE PR SOLUTION
Engage scientific, medical, vertical, and business journalists weekly with timely, newsworthy storylines, tied in with announcements, conferences, and media calendars. Ensure global reputation management with media monitoring and ongoing strategic counsel. Ensure key messaging consistency through internal training and ongoing media training.
GLOBAL REPUTATION MANAGEMENT
Our international brand and category monitoring informs corporate decisions, including partnerships, product development, and U.S., European, and Asian trends in the lifestyle and wellness category.
ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT
Activate media calendars with personalized review opportunities for selected journalists quarterly, which increased journalistic coverage as well as word of mouth.
EXECUTIVE BRANDING
Reinforce executive thought leadership through media profiles, speaking engagements, and custom content development including paid, earned, and owned content.
WORD OF MOUTH CONFERENCE & TRADESHOW ACTIVATIONS
Ensure on-site coverage with journalists through activations of on-site journalists and sponsorships through engaging experiences and access.
SPORTS CELEBRITY ACTIVATION
Activate athletic spokespersons including a former NFL player, as a spokespersons and faces of the brand in social media, owned content including, earned media and in-person appearances.
B2B PR PRE-IPO RESULTS
200+
Pieces of press coverage over 3 years, averaging 5 pieces of coverage per month.
10+ Billion
Earned media impressions over 3 years, with an earned media value of over $5 million.
300%
Increase in the stock price of an over subscribed IPO.





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