Boutique PR Agency · Since 2008

Where
Growth-Stage
Products and Platforms
Claim
Authority.

Startup to IPO. Sell-out product launches. Oversubscribed IPOs. M&A-ready credibility. Avaans builds investor-grade visibility for consumer brands, emerging industries and regulated industries — with a 100% executive-level team and regulatory fluency most agencies avoid.

See Case Studies

Verified: Inc. Power Partner '23 '24 '25 Clutch Top Boutique PR · LA 100% Executive-Level

›Pre-IPO ›Consumer HealthTech ›Consumer Technology ›PR for Venture Funded Brands ›PR for Capital Events ›Consumer Platforms ›Consumer PR ›Consumer Fintech PR ›E-commerce › CPG PR Agency › Consumer Tech PR › Regulated Industries PR › Health & Wellness PR › Boutique PR Agency LA › Consumer Electronics PR › Natural Products PR › Beauty PR › Food and Beverage PR ›Pre-IPO ›Consumer HealthTech ›Consumer Technology ›PR for Venture Funded Brands ›PR for Capital Events ›Consumer Platforms ›Consumer PR ›Consumer Fintech PR ›E-commerce › CPG PR Agency › Consumer Tech PR › Regulated Industries PR › Health & Wellness PR › Boutique PR Agency LA › Consumer Electronics PR › Natural Products PR › Beauty PR › Food and Beverage PR ›Pre-IPO ›Consumer HealthTech ›Consumer Technology ›PR for Venture Funded Brands ›PR for Capital Events ›Consumer Platforms ›Consumer PR ›Consumer Fintech PR ›E-commerce › CPG PR Agency › Consumer Tech PR › Regulated Industries PR › Health & Wellness PR › Boutique PR Agency LA › Consumer Electronics PR › Natural Products PR › Beauty PR › Food and Beverage PR

Why Public Relations. Why Now.

PR Is No Longer Optional.
It's Algorithmic.

AI-powered search and LLMs now surface product recommendations directly in results. If there's no third-party editorial coverage training those systems, you don't exist in the channel that's replacing traditional discovery for both consumers and investors.

10–50%

Better Conversion Than Ads

Earned media converts 10–50% better than advertising. Consumers trust editorial in ways they don't trust paid placements. Nielsen, 2024.

9X ROI

Media Value vs. Ad Spend

A 90-day PR Sprint typically delivers 9X modeled ROI — and coverage keeps working long after the campaign ends.

+20% Lift on Paid Ad Performance Earned media halo effect

Meet Avaans Media

Executive-Led.
No Bait and Switch.

Founded by Tara Coomans in 2008, Avaans Media is a team of 100% executive-level PR professionals built for consumer product brands with something real to prove. Every engagement is led by senior talent. There's no bait-and-switch to a junior team once the contract is signed.

We created the PR Sprint program because twelve-month retainers weren't built for how consumer brands actually grow. Your biggest revenue opportunities happen in windows. So we built a program around those windows. And for brands navigating a bigger moment, our Bespoke PR program starts with our proprietary Fingerprint Strategy — because every brand's path to authority is as unique as a fingerprint.

We're client-forward and digitally savvy. We don't offer SEO, website services, or paid advertising. We do one thing exceptionally well: PR that builds authority.

⭐

Inc. Power Partner

2023, 2024, 2025 — Three Consecutive Years

🏆

Clutch Top Boutique PR

Los Angeles — Independently Verified Reviews

🎖️

PR Daily Media Relations Award

Honorable Mention — Award-Winning Campaigns

🔒

Category Exclusivity

We never work with your competitors. Ever.

Founded 2008 · Los Angeles · Startup Through IPO

Claim Your Authority

Our Programs

PR Designed for Ambitious Platforms and Products.

We do things differently. Consumer brands need flexibility. We built our service offerings based on what you need now — because the right program depends on where your brand is going. Both include category exclusivity and 100% executive-level attention.

PR Sprints

Seasonal Product PR

High-impact, 90-day campaigns timed to your peak buying season. Guaranteed branded placement. No long commitment.

✓ Guaranteed branded placement in national editorial
✓ AEO and LLM-optimized third-party product coverage
✓ Product review pitching to in-market, ready-to-buy audiences
✓ SEO support through inbound editorial links
✓ AI visibility reporting (Claude, Perplexity, Gemini)
✓ Category exclusivity — your competitors are locked out

Best When

You have a seasonal peak, product launch or a growth goal tied to a specific window. Consumer tech, CPG, natural products, health and wellness, beauty, food and beverage, home goods, gifts.

Check Category Availability

Bespoke PR

Strategic PR for What's Next

PR for emerging Industries, regulated brands & growth-stage companies. Custom Fingerprint Strategy. Long-term positioning. Built for brands navigating high-stakes growth moments.

✓ Proprietary Fingerprint Strategy — bespoke to your brand
✓ Category dominance and market positioning
✓ M&A and IPO-ready visibility and narrative building
✓ Regulated industry expertise (cannabis, fintech, emerging tech, healthtech, consumer platforms)
✓ Investor and capital raise communications
✓ Executive Thought Leadership and media presence

Best When

You need long-term credibility, funding momentum, or are preparing for IPO, M&A, or retail expansion. We accept a limited number of new clients per quarter.

Pre-IPO, M&A, Regulatory Consumer Products? Start Here

Proof of Work

PR With Impact.

All Case Studies ›

From sell-out product launches to oversubscribed IPOs. Here's what it looks like when PR is treated as a growth strategy, not a line item.

PR Sprints

Goal: #1 in Category

Home Goods Brand Reclaims Search from Amazon Lookalikes

Category-defining DTC brand used PR to rebuild authority, dominate SERPs, and put the right product in front of the right buyers.

167M monthly views — 3 placements per month — $0.0002 cost per impression.

Read Case Study ›

PR Sprints

Goal: Product Launch

CPG Product Launch PR Drives a Sell-Out Weekend

A focused PR Sprint turned a product launch into a sell-out event within the first weekend.

Read Case Study →

PR Sprints

Goal: #1 in Category

Making It Essential: A Homegoods Gadget

PR Sprint delivers 3X ROI.

Read Case Study →

Bespoke PR

Goal: M&A Exit

Regulated CPG Positions Brand for Successful Acquisition

Narrative strategy that opened new markets and made the brand irresistible to acquirers — in a regulated category where most agencies won't go.

985M earned media reach in 6 months — 291% increase in competitive share of voice.

Read Case Study ›

Bespoke PR

Goal: Category Dominance

Regulated Industry Marketplace Dominance for Public Company

Omni-channel narrative placement built authority, awareness, and investor influence simultaneously.

Sustained category leadership — investor visibility across trade, national, and digital media.

Read Case Study ›

Bespoke PR

Goal: Successful IPO

Wellness Brand Built for an Oversubscribed IPO

Integrated media strategy that delivered credibility before the IPO window opened — turning a regulated wellness brand into a name investors recognized.

300% increase in stock price — 10B+ earned media impressions over 3 years.

Read Case Study ›

Avaans Means Advantage

Ready to Claim
Your Narrative?

Big enough to be connected, small enough to care.Find out which program is right for your brand.

Get Your Assessment

PR for Ambitious Brands

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L. — VP Marketing, B2B Tech & Consumer Electronics

"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H. — CMO, Wellness Product, Regulated Industry

"I was impressed with their energy and enthusiasm for our brand and our success…"

George P. — CEO, Homegoods & Consumer Products

"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."

Ryan H. — B2C Consumer Product & Regulated Industry

Verticals

Consumer Packaged Goods (CPG) Consumer Tech Consumer Electronics Regulated Consumer Platforms Prediction Markets FinTech HealthTech

Specialties

Pre-IPO Emerging Industries Regulated Industries Mergers & Acquisitions

E-Commerce

PR Insights for Consumer Brands