(AH-vaance) Progress. Advantage. When someone is ahead or has a head start. Someone first in a race has avaans.(Flemish)

WHAT MAKES US A SPECIAL PR AGENCY

A PR agency with purpose. If you are in an emerging industry or a hyper-growth company, you’ve come to the right place. Our natural curiosities and extensive backgrounds make us an ideal fit.

We are PR executives who are digitally forward and emotionally intelligent. We go shoulder to shoulder with our clients, we’re all-in on your success. We dig in deep and proactively add value from startup through IPO. We’re a team of big thinkers with an eye for detail. We dive straight into your purpose to find the connective tissue your clients or customers respond to. We’re fiercely protective of your reputation, tenacious in securing press coverage, and nimble enough to service the needs of fast-growing businesses. We work with a select number of clients to improve reputations, credibility, and brand trust.

If this sounds like the kind of PR firm partnership you’re looking for, we’d love to talk to you too.

PR WITH WHAT MATTERS MOST: RESULTS.

We take the time to dig into your business goals and how you define business success. We completely understand that PR strategy is dictated by your business objectives.

BRAND TRUST IS TODAY’S MOST VALUABLE CURRENCY

We understand brand trust is a commitment. Our strategies and advice will always reinforce trust. We don’t recommend short-term strategies or tactics that create disconnect or distrust among your audience, community, or customers.

GET STARTED TODAY

AREAS OF PRACTICE

EMERGING INDUSTRIES

Since 2008, we’ve been on the front edge of the latest emerging industries, from ushering in the app age to normalizing the cannabis industry to elevating the drone industry, we love working with the creative thinkers, the cultural drivers and those who don’t let today’s world hold them back from tomorrow.

OUTCOMES: Breaking Barriers in New Products

CONSUMER GOODS & SERVICES

From gourmet foods to fashion, wellness products to apps, we help you find & celebrate the purpose that speaks directly to consumers and drives awareness, loyalty, and advocacy.

OUTCOMES: Launching a National CPG Brand

B2B

Emotional intelligence combined with a data-driven approach makes us an obvious choice to add shareholder and investor value. From executive positioning to product launches, our process is both strategic & nimble enough to support growing businesses.

OUTCOMES: DRIVING B2B & INVESTOR VALUE

TECH & INNOVATION

Communicating new ideas and technologies and translating technologies is our specialty. From groundbreaking science to innovative tech, we translate your hard work into inspiring and empowering clients and customers.

OUTCOMES: B2B Drone Case Study

PURPOSE-DRIVEN & SOCIAL IMPACT

From government health initiatives to nonprofits serving families to sustainability initiatives, to press-worthy cause partnerships, we’ve successfully implemented large-scale communication programs across multi-lingual, multi-cultural, and global audiences to improve outcomes.

OUTCOMES: Driving Early Education Outcomes

GET STARTED

PUBLIC RELATIONS

Media Relations
Reputation Management
Thought Leadership
Collaborations & Strategic Partnerships
Product Launches
Event Activation
Word of Mouth Activations
Internal Communications

SOCIAL MEDIA

Content Strategy
Content Development
Paid Strategy + Execution
Content Amplification
Community Management

BRANDING

Cause Partnerships
Event Marketing
Messaging
Brand Positioning
Consumer & Marketplace Research

OUTCOMES: Leading with National Industry & Consumer Press

OUTCOMES: Social Media Storytelling Across Cultures

JOIN OUR CLIENTS IN THESE ESTEEMED MEDIA OUTLETS & MORE

We secure national media and industry coverage for our clients every month.

READY TO TALK?

PR and MARKETING RESOURCES AND INSIGHTS

Our very best marketing and PR content curated for CEOs, CMO’s and brand executives.

Our distinctive point of view

3 Storytelling Trends for Businesses in 2022

Corporate Communications, Emerging Industries, Hyper-growth brands, Insights, Messaging, PR Branding

Today's brands are looking for ways to differentiate. Brand storytelling trends for businesses and especially emerging industries or hyper-growth brands are an important strategy, especially those in competitive industries. Brand storytelling…

4 Reasons Purpose-Driven Brands Value PR

B-Corp, Insights, Purpose Driven

Purpose-driven brands value PR, but it requires emotional intelligence and keen cultural sensitivities. Never has this been more true than in today's divided political climate. Before we get into purpose-driven PR, let's establish what a purpose-driven…

Why Do PR: Do You Need A PR Agency for Media Coverage?

Hiring A PR Firm, Insights, Media Relations, Public Relations Services

Question: Do you need a PR Agency for media coverage? This is a totally fair question. The answer is no.But, if you don't need a PR agency for media coverage, then why are there so many PR agencies and what value do they bring?…