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5 GenZ Insights CMOs Need to Know

Insights, Lifestyle, Public Relations, Purpose Driven, Social Impact

5 Must-Know GenZ Insights for CMOs and Marketers [5 minute read] GenZ vs. Millenials: What Marketers Need to Know GenZ is coming and CMOs and marketers need insights now. After a decade of news about Millenials, here comes GenZ, they make…

What Google’s Latest Reviews Update Means for Consumer Products Digital PR

Branding, Consumer Products, Digital PR, Insights, Public Relations, Reputation Management, SEO

What Google's Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time]Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands.…

Post-Pandemic Consumer Shifts for Emerging Industries

Insights, Lifestyle, Public Relations

Post-Pandemic Consumer Shifts for Emerging Industries It's no secret consumer behaviors experienced a major shift during the pandemic. Marketers and communicators have been watching closely to see how these changes would affect the post-pandemic…

PR Insights from the Eaze Cannabis Report

Cannabis, Emerging Industries, Insights, Public Relations

The 3 Most Surprising PR Insights from the Eaze Cannabis Report [3 minute reading time] For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers PR insights for cannabis brands.…

5 marketing & PR trends for 2021 CMOs need now

5 PR Trends CMOs Need to Watch in 2021

Insights, Owned Media, Paid Media, Public Relations, Trust

5 PR Trends CMOs Need to Watch for 2021 [6 minute reading time] There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…

Create an Edge with Powerful Purpose Driven Public Relations

Insights, Messaging, Reputation Management, Social Impact, Trust

Why Purpose-Driven Public Relations Have an Edge It’s easy to see why some companies are skeptical of shifting to a “purpose-driven” business model. Doing so requires companies to take a position on important, potentially controversial…

Why Brand Values Matter to Consumers, Now More Than Ever

B-Corp, Branding, Consumer Products, Hiring A PR Firm, Insights, Public Relations, Social Impact

Why Brand Values Matter to Consumers, Now More Than Ever The proof is in the numbers It's more and more competitive to capture consumer attention, that's why brand values matter to consumers more than ever. It’s getting harder and harder…

How PR for B-Corps Makes a Difference

B-Corp, Hiring A PR Firm, Insights, Public Relations, Thoughts, Trust

B-corps are uniquely positioned to be storytellers. But how does PR differ for B-Corps? Is purpose all it takes to thrive? You started your company to make a difference in the world. You know it, your team knows it, and your loyal…

social media ads during COVID-19 case studies

Social Ads During COVID Case Studies

B2B, Consumer Products, Crisis Management, Insights, Lifestyle, Paid Media, Reputation Management, Social Media, Social Media Advertising, Technology, Thoughts

successful social media influencer campaigns

Successful Influencer Campaigns in 5 Steps

Consumer Products, Insights, Native Content, Owned Media, Paid Media, Public Relations, Reputation Management

Successful Influencer Campaigns Aren't Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships.In consumer goods, influencer marketing is establishing a significant place in…

5 Tips To Secure Executive Speaking Engagements

Insights, Public Relations, Reputation Management

There are only so executive speaking spots in a given year. Securing an executive speaking engagement is an honor, so if your PR and marketing plan includes pitching trade show organizers, it's never too early to get your house in order.…

PR Success: 3 Tips

Corporate Communications, Hiring A PR Firm, Insights, Media Relations, Public Relations, Reputation Management

Plan for public relations success with these critical 3 tips A little advance planning can make all the difference between public relations success and public relations frustration. Public relations is increasingly important for companies…

Should You Hire In-House or Agency for Marketing and PR?

Hiring A PR Firm, Insights, Public Relations

Emerging or growing brands often find themselves asking should I hire in-house or use a PR agency? They're asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses…

6 Questions to Ask and What To Look For Before Hiring A PR Firm

Hiring A PR Firm, Insights, Press Releases, Public Relations

What Should You Really Be Look For In A PR Firm? We know, hiring a PR firm can be daunting. With increasing frequency, we're hearing stories from colleagues who have experienced "bad PR." What should you ask before hiring a PR firm?We…

The Best Kept Secret in Journalist Relations

Insights, Media Relations, Owned Media, Public Relations, Reputation Management, Social Media

It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…

Is A Press Release Worth It?

Insights, Media Relations, Owned Media, Press Releases, Public Relations, Reputation Management

Is the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…

Travel Loyalty in the Social Media

Insights, Owned Media, Social Media, Thoughts, Travel and Tourism

Social Media Is Your Partner in Travel Branding It's no secret that today more than ever, digital branding in travel and tourism matters.According to Google, only 9% of travelers know the brand they want to book with when they start their…

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

Insights, Owned Media, Public Relations, Reputation Management, Thoughts, Trust

What exactly IS brand trust and how do we measure it?Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…

public relations los angeles with global reach

Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…

6 Times When Your Company Is Ready For a PR Agency or Marketing Firm

Emerging Industries, Hiring A PR Firm, Insights, Public Relations

Should your Start-up Hire a PR Agency or a Marketing Firm? We speak to businesses all the time asking us if they're ready for us and oftentimes, the answer is "no, not yet." So, how do you know if you're ready for an agency? We specialize in…

5 Emotions For Your Marketing & When To Use Them

Branding, Cannabis, Insights, Lifestyle, Owned Media, Paid Media, Travel and Tourism, Trust

Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…

How to Decide When Choosing PR, Marketing or Branding Agency?

B2B, Cannabis, Emerging Industries, Global Brands, Hiring A PR Firm, Insights, Lifestyle, Public Relations, Reputation Management, Technology, Travel and Tourism

At Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy.In truth, your…

pre-annoucement reputation management checklist

5 Pre-Announcement Reputation Management and Public Relations Tips

Insights, Public Relations, Reputation Management, Trust

5 Pre-Announcement Tips for Reputation Management & Public Relations If you're ready for a product launch, a funding round, or an executive announcement, now is a good time to look at how other people will see your company when…

How to Inspire Advocates and Influencers in Your Marketing

Branding, Hiring A PR Firm, Insights, Native Content, Paid Media, Reputation Management

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires…

the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

Insights, Messaging, Owned Media, Public Relations, Reputation Management

Captivation Motivations can significantly change your content strategy.This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…

WHY Your Storytelling Isn’t Working

Branding, Corporate Communications, Insights, Owned Media

Do you know why people respond (or don't respond) to your brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lay in your strategy and customer clarity. Let me put it…

Creating a Customer Focused Communication Strategy

Branding, Hiring A PR Firm, Insights, Messaging, Owned Media, Public Relations, Reputation Management

The Communication Strategy Everyone Will Thank You For. We're inundated with messages every day. As communicators, it's up to us to have some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor. Yet,…

Why Emotional Triggers Matter in Branding Strategy

Branding, Insights

3 Must Have Personal Branding Tips for Creatives

Branding, Insights, Media Relations, Owned Media, Reputation Management

Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand for creatives that resonates. This…

5 Tips for Creating Social Impact Movements That Matter

Insights, Messaging, Public Relations, Social Impact

Creating Social Impact with Movements that Matter Whether you're a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Social impact is here to stay.…

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