PR NEWS, INSIGHTS AND RESOURCES

Purpose-driven public relations means the brand proactively builds incorporates values that impact social, cultural, and environmental issues. A true purpose-driven company makes corporate choices within its purpose framework, even when it means…

Purpose-driven brands value PR, but it requires emotional intelligence and keen cultural sensitivities. Never has this been more true than in today's divided political climate. Before we get into purpose-driven PR, let's establish what a purpose-driven…

Investing in PR is a commitment, so before you get started, it's important to be clear on the competitive advantages of PR. Clarity around these advantages can ultimately help you enhance your overall PR outcomes. Enhance Credibility A…

5 PR measurements for Fast-Growing Companies Here's a question we get asked a lot, in the quick, nimble world of hyper-growth companies how do we measure PR? One of the first questions a prospective PR should ask is "how will you measure success?"…

Cannabis trust is today's most valuable currency. As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…

What Google's Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time] Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands.…

5 PR Trends CMOs Need to Watch for 2021 [6 minute reading time] There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…

B-corps are uniquely positioned to be storytellers. But how does PR for B-Corps differ? Is purpose all it takes to thrive?   You started your company to make a difference in the world. You know it, your team knows it, and your loyalty…

There are only so executive speaking spots in a given year. Securing an executive speaking engagement is an honor, so if your  PR and marketing plan includes pitching trade show organizers, it's never too early to get your house in order.…

What Should You Really Be Look For In A PR Firm? We know, hiring a PR firm can be daunting. With increasing frequency, we're hearing stories from  colleagues who have experienced "bad PR." What should you ask before hiring a PR firm? We…

Social Media Is Your Partner in Travel Branding It's no secret that today more than ever, digital branding in travel and tourism matters. According to Google, only 9% of travelers know the brand they want to book with when they start their…

Social advertising is here to stay, but with all the options available many brands don’t feel comfortable with the many options, formats, and platforms available. For travel, tourism and lifestyle brands, social advertising is the pre-eminent…

Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires…

The Communication Strategy Everyone Will Thank You For. We're inundated with messages every day. As communicators, it's up to us to have  some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor. Yet,…