
PR INSIGHTS
Link to: Insights
https://avaansmedia.com/wp-content/uploads/2021/01/cannabis-brand-insights-from-Eaze-2020-report-shutterstock_1722879193.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2021-01-29 00:51:232021-02-11 20:09:45PR Insights from the Eaze Cannabis Report
https://avaansmedia.com/wp-content/uploads/2020/12/marketing-and-PR-trends-for-2021-surprise-shutterstock_1555710476.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2020-12-04 00:46:472021-02-11 18:31:035 PR Trends CMOs Need to Watch in 2021
https://avaansmedia.com/wp-content/uploads/2020/11/purpose-driven-public-relations-shutterstock_1632717961.jpg 667 1000 Avaans PR https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Avaans PR2020-11-03 20:43:512021-02-07 20:44:49Create an Edge with Powerful Purpose Driven Public Relations
https://avaansmedia.com/wp-content/uploads/2020/10/why-brand-values-matter-to-consumers-shutterstock_1721135269.jpg 668 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2020-11-01 22:00:062021-02-07 20:52:19Why Brand Values Matter to Consumers, Now More Than Ever
https://avaansmedia.com/wp-content/uploads/2020/10/b-corp-public-relations-shutterstock_1084669070.jpg 667 1000 Avaans PR https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Avaans PR2020-10-27 16:20:282021-02-11 18:31:23How PR for B-Corps Makes a Difference
https://avaansmedia.com/wp-content/uploads/2020/09/social-ads-during-covid-19-recolored-min.png 1270 2048 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2020-04-29 19:34:232021-02-12 22:14:29Social Ads During COVID Case Studies
https://avaansmedia.com/wp-content/uploads/2020/03/successful-social-media-influencer-campaigns-shutterstock_770582188.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2020-03-04 21:21:422021-02-11 18:48:21Successful Influencer Campaigns in 5 Steps
https://avaansmedia.com/wp-content/uploads/2019/12/securing-speaking-engagements-shutterstock_1012869784.jpg 640 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2019-12-23 19:23:432021-02-07 20:50:225 Tips To Secure Executive Speaking Engagements
https://avaansmedia.com/wp-content/uploads/2019/12/public-relations-success-shutterstock_348633254-min.jpg 480 720 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2019-12-18 18:22:182021-02-07 20:49:32PR Success: 3 Tips
https://avaansmedia.com/wp-content/uploads/2020/08/shutterstock_1373909399-min-scaled.jpg 1707 2560 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2019-11-13 16:10:042021-02-07 20:49:33Should You Hire In-House or Agency for Marketing and PR?
https://avaansmedia.com/wp-content/uploads/2020/08/shutterstock_1562219698-min-scaled.jpg 1707 2560 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2019-10-16 22:51:002021-02-11 18:38:066 Questions to Ask and What To Look For Before Hiring A PR Firm
https://avaansmedia.com/wp-content/uploads/2019/05/journalist-on-twitter-shutterstock_375981568.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2019-05-23 12:56:532021-02-07 20:43:44The Best Kept Secret in Journalist Relations
https://avaansmedia.com/wp-content/uploads/2019/01/media-relations-journalist-shutterstock_608213636-min-min.jpg 1601 2400 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2019-01-23 20:43:322021-02-11 18:37:06Is A Press Release Worth It?
https://avaansmedia.com/wp-content/uploads/2020/09/digital-branding-in-travel-shutterstock_1170409249.jpg 750 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2018-11-13 17:43:262021-02-06 00:09:59Travel Loyalty in the Social Media
https://avaansmedia.com/wp-content/uploads/2018/04/highwire-shutterstock_1023305596-min.jpg 1710 2500 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2018-04-10 14:55:392021-02-11 18:30:53Brand Trust: Why Disappointing Social Metrics May Be A Good Thing
https://avaansmedia.com/wp-content/uploads/2020/09/shutterstock_499127038-scaled.jpg 1706 2560 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2018-03-11 01:09:482021-02-11 18:48:21Maintaining A Global Brand in Social Media
https://avaansmedia.com/wp-content/uploads/2018/02/shutterstock_334335860-min-1-scaled.jpg 1638 2560 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2018-02-28 14:40:412021-02-12 22:12:00Social Advertising for Travel, Tourism, and Lifestyle Brands
https://avaansmedia.com/wp-content/uploads/2017/10/shutterstock_1190444050-min.jpg 1333 2000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2017-10-31 18:05:432021-02-05 17:23:313 Compelling Components of Corporate Storytelling
https://avaansmedia.com/wp-content/uploads/2017/08/shutterstock_301699781.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2017-08-16 14:25:182021-02-06 00:08:386 Times When Your Company Is Ready For a PR Agency or Marketing Firm
https://avaansmedia.com/wp-content/uploads/2017/06/shutterstock_680559610.jpg 645 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2017-06-06 01:19:282021-02-11 18:48:225 Emotions For Your Marketing & When To Use Them
https://avaansmedia.com/wp-content/uploads/2020/09/shutterstock_301699781.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2017-05-09 13:16:332021-02-06 00:08:38How to Decide When Choosing PR, Marketing or Branding Agency?
https://avaansmedia.com/wp-content/uploads/2016/08/pre-announcement-reputation-management-tips-shutterstock_1100573996.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2016-08-04 02:00:202021-02-11 18:29:435 Pre-Announcement Reputation Management and Public Relations Tips
https://avaansmedia.com/wp-content/uploads/2016/08/brand-advocacy-and-loyalty-shutterstock_1459777994.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2015-09-22 13:15:002021-02-07 21:01:12How to Inspire Advocates and Influencers in Your Marketing
https://avaansmedia.com/wp-content/uploads/2015/09/the-secret-to-owned-content-strategy-shutterstock_1104925853.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2015-09-17 13:46:502021-02-11 18:48:22The Secret To Captivating Content Strategy
https://avaansmedia.com/wp-content/uploads/2015/09/brand-storytelling-shutterstock_754624177.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2015-09-03 14:00:402021-02-05 17:28:55WHY Your Storytelling Isn’t Working
https://avaansmedia.com/wp-content/uploads/2015/08/customer-focused-communication-strategy-shutterstock_1401813236.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2015-08-27 14:00:152020-09-29 20:30:45Creating a Customer Focused Communication Strategy
https://avaansmedia.com/wp-content/uploads/2015/08/shutterstock_680559610.jpg 645 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2015-08-26 14:04:102021-02-05 18:13:31Why Emotional Triggers Matter in Branding Strategy
https://avaansmedia.com/wp-content/uploads/2015/08/man-kicking-shutterstock_1260954781-min.jpg 520 780 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2015-08-05 18:25:332021-02-06 00:07:083 Must Have Personal Branding Tips for Creatives
https://avaansmedia.com/wp-content/uploads/2015/07/social-impact-PR-shutterstock_1278515830.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2015-07-20 16:34:112021-02-15 23:59:285 Tips for Creating Social Impact Movements That Matter


5 PR Trends CMOs Need to Watch in 2021
Insights, Owned Media, Paid Media, Public Relations, Trust5 PR Trends CMOs Need to Watch for 2021
[6 minute reading time]
There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…

Create an Edge with Powerful Purpose Driven Public Relations
Insights, Messaging, Reputation Management, Social Impact, TrustWhy Purpose-Driven Public Relations Have an Edge
It’s easy to see why some companies are skeptical of shifting to a “purpose-driven” business model. Doing so requires companies to take a position on important, potentially controversial…

Why Brand Values Matter to Consumers, Now More Than Ever
B-Corp, Branding, Consumer Products, Hiring A PR Firm, Insights, Public Relations, Social ImpactWhy Brand Values Matter to Consumers, Now More Than Ever
The proof is in the numbers
It's more and more competitive to capture consumer attention, that's why brand values matter to consumers more than ever. It’s getting harder and harder…

How PR for B-Corps Makes a Difference
B-Corp, Hiring A PR Firm, Insights, Public Relations, Thoughts, TrustB-corps are uniquely positioned to be storytellers. But how does PR differ for B-Corps?
Is purpose all it takes to thrive?
You started your company to make a difference in the world. You know it, your team knows it, and your loyal…

Social Ads During COVID Case Studies
B2B, Consumer Products, Crisis Management, Insights, Lifestyle, Paid Media, Reputation Management, Social Media, Social Media Advertising, Technology, Thoughts
Successful Influencer Campaigns in 5 Steps
Consumer Products, Insights, Native Content, Owned Media, Paid Media, Public Relations, Reputation ManagementSuccessful Influencer Campaigns Aren't Unicorns
PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in…

5 Tips To Secure Executive Speaking Engagements
Insights, Public Relations, Reputation ManagementThere are only so executive speaking spots in a given year.
Securing an executive speaking engagement is an honor, so if your PR and marketing plan includes pitching trade show organizers, it's never too early to get your house in order.…

PR Success: 3 Tips
Corporate Communications, Hiring A PR Firm, Insights, Media Relations, Public Relations, Reputation ManagementPlan for public relations success with these critical 3 tips
A little advance planning can make all the difference between public relations success and public relations frustration. Public relations is increasingly important for companies…

Should You Hire In-House or Agency for Marketing and PR?
Hiring A PR Firm, Insights, Public RelationsEmerging or growing brands often find themselves asking should I hire in-house or use a PR agency?
They're asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses…

6 Questions to Ask and What To Look For Before Hiring A PR Firm
Hiring A PR Firm, Insights, Press Releases, Public RelationsWhat Should You Really Be Look For In A PR Firm?
We know, hiring a PR firm can be daunting. With increasing frequency, we're hearing stories from colleagues who have experienced "bad PR." What should you ask before hiring a PR firm? We…

The Best Kept Secret in Journalist Relations
Insights, Media Relations, Owned Media, Public Relations, Reputation Management, Social Media It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…

Is A Press Release Worth It?
Insights, Media Relations, Owned Media, Press Releases, Public Relations, Reputation ManagementIs the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…

Travel Loyalty in the Social Media
Insights, Owned Media, Social Media, Thoughts, Travel and TourismSocial Media Is Your Partner in Travel Branding
It's no secret that today more than ever, digital branding in travel and tourism matters. According to Google, only 9% of travelers know the brand they want to book with when they start their…

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing
Insights, Owned Media, Public Relations, Reputation Management, Thoughts, TrustWhat exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…

Maintaining A Global Brand in Social Media
Global Brands, Insights, Lifestyle, Owned Media, Public Relations, Reputation Management, Social Media, Thoughts, Travel and Tourism
Social Advertising for Travel, Tourism, and Lifestyle Brands
Insights, Lifestyle, Specialties, Travel and Tourism
3 Compelling Components of Corporate Storytelling
Branding, Corporate Communications, Insights, Owned Media, Public Relations, Reputation ManagementTelling your company story is imperative and corporate storytelling is as much of an art form as writing a novel.
Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…

6 Times When Your Company Is Ready For a PR Agency or Marketing Firm
Emerging Industries, Hiring A PR Firm, Insights, Public RelationsShould your Start-up Hire a PR Agency or a Marketing Firm?
We speak to businesses all the time asking us if they're ready for us and oftentimes, the answer is "no, not yet." So, how do you know if you're ready for an agency? We specialize in…

5 Emotions For Your Marketing & When To Use Them
Branding, Cannabis, Insights, Lifestyle, Owned Media, Paid Media, Travel and Tourism, TrustImagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns
According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…

How to Decide When Choosing PR, Marketing or Branding Agency?
B2B, Cannabis, Emerging Industries, Global Brands, Hiring A PR Firm, Insights, Lifestyle, Public Relations, Reputation Management, Technology, Travel and TourismAt Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your…

5 Pre-Announcement Reputation Management and Public Relations Tips
Insights, Public Relations, Reputation Management, Trust5 Pre-Announcement Tips for Reputation Management & Public Relations
If you're ready for a product launch, a funding round, or an executive announcement, now is a good time to look at how other people will see your company when…

How to Inspire Advocates and Influencers in Your Marketing
Branding, Hiring A PR Firm, Insights, Native Content, Paid Media, Reputation ManagementMarketing to influencers and advocates is all the rage, fueled in large part by social media.
But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires…

The Secret To Captivating Content Strategy
Insights, Messaging, Owned Media, Public Relations, Reputation ManagementCaptivation Motivations can significantly change your content strategy. This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…

WHY Your Storytelling Isn’t Working
Branding, Corporate Communications, Insights, Owned MediaDo you know why people respond (or don't respond) to your brand storytelling?
The answer doesn't lie in your typeface, your graphic design or even your social networks.
The answers lay in your strategy and customer clarity.
Let me put it…

Creating a Customer Focused Communication Strategy
Branding, Hiring A PR Firm, Insights, Messaging, Owned Media, Public Relations, Reputation ManagementThe Communication Strategy Everyone Will Thank You For.
We're inundated with messages every day. As communicators, it's up to us to have some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor.
Yet,…


3 Must Have Personal Branding Tips for Creatives
Branding, Insights, Media Relations, Owned Media, Reputation Management Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand for creatives that resonates.
This…

5 Tips for Creating Social Impact Movements That Matter
Insights, Messaging, Public Relations, Social ImpactCreating Social Impact with Movements that Matter
Whether you're a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Social impact is here to stay.…
PR RESOURCES
Link to: Insights
https://avaansmedia.com/wp-content/uploads/2021/02/cannabis-tradeshow-shutterstock_719939668.jpg 335 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2021-02-18 22:53:052021-02-18 23:04:22Tradeshows and Conferences for Cannabis Industry
https://avaansmedia.com/wp-content/uploads/2020/11/PR-soundbites-that-sing-shutterstock_1120373084-min-scaled.jpg 1696 2560 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2020-11-20 20:05:392020-11-20 20:05:395 Steps to Soundbites That Sing
https://avaansmedia.com/wp-content/uploads/2020/10/drone-ocean-shutterstock_1073769086.jpg 355 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2020-10-14 22:48:202021-02-15 23:58:223 Commercial Drone Companies With Winning PR Strategies
https://avaansmedia.com/wp-content/uploads/2020/09/shutterstock_301699781.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2020-09-18 00:12:352021-02-06 00:14:30PR Strategies for Creating a Purpose-Driven Company
https://avaansmedia.com/wp-content/uploads/2020/07/video-lighting-for-on-camera-interviews-from-home-shutterstock_1630015174.jpg 667 1000 Tara Coomans https://avaansmedia.com/wp-content/uploads/2020/09/Avaans_RGB-300x66.png Tara Coomans2020-07-22 21:50:032021-02-16 16:19:55PR Hints & Hacks for a Professional Zoom Appearance





Link to: Contact Us
WANT MORE CUSTOMIZED INSIGHTS & RESOURCES?
LOS ANGELES | DENVER | NEW YORK | D.C.
Public Relations for Purpose Driven Brands
