Est. 2008 · Los Angeles · Avaans Means Advantage

You're building something that matters.
Avaans builds the credibility behind it.

We're the PR firm for regulated consumer brands, ambitious CPG and DTC companies, and brands on an M&A or IPO track. If your category is complex, scrutinized, or still writing the rules, you've come to the right place.

Regulated Consumer Brands Purpose-Driven Consumer Brands Ambitious CPG & DTC M&A & IPO-Track Brands
Inc. Power Partner PR Agency Since 2023 Executive Level Team Results Driven White Glove Attention Inc. Power Partner PR Agency Since 2023 Executive Level Team Results Driven White Glove Attention Inc. Power Partner PR Agency Since 2023 Executive Level Team Results Driven White Glove Attention

Meet Avaans Media

Executive-Led.
No Bait and Switch.

Founded by Tara Coomans in 2008, Avaans Media is a team of 100% executive-level PR professionals built for consumer product brands with something real to prove. Every engagement is led by senior talent. There's no bait-and-switch to a junior team once the contract is signed.

We created the PR Sprint program because twelve-month retainers weren't built for how consumer brands actually grow. Your biggest revenue opportunities happen in windows. So we built a program around those windows. And for brands navigating a bigger moment, our Bespoke PR program starts with our proprietary Fingerprint Strategy — because every brand's path to authority is as unique as a fingerprint.

We're client-forward and digitally savvy. We don't offer SEO, website services, or paid advertising. We do one thing exceptionally well: PR that builds advantage.

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Inc. Power Partner
2023, 2024, 2025 — Three Consecutive Years
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Clutch Top Boutique PR
Los Angeles — Independently Verified Reviews
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PR Daily Media Relations Award
Honorable Mention — Award-Winning Campaigns
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Category Exclusivity
We never work with your competitors. Ever.

Founded 2008 · Los Angeles · Startup Through IPO

Claim Your 9X ROI Assessment

Two Ways to Work With Avaans

Different offers for different brand moments.

Not everything your brand needs is the same thing. We built two distinct programs because the moment a consumer product launch requires is very different from what a pre-acquisition or pre-IPO regulated brand requires.

PR Sprints

For Ambitious Consumer Brands

90-day seasonal campaigns built exclusively for consumer products. Guaranteed branded placement. Ask about our 9X ROI. Category exclusivity, we don't work with your competitors. Built for sales velocity, not just coverage.

CPG · Food & Beverage · Consumer Electronics · Health & Wellness · Home Goods · Beauty

See PR Sprint packages →

Bespoke Authority Program

For Regulated & Growth-Stage Brands

A 12-month strategic authority program for brands where the stakes are too high for generic PR. Designed for regulated categories, M&A preparation, IPO positioning, and brands building long-term category leadership.

Regulated Consumer · Consumer FinTech · E-Commerce · M&A Track · IPO Ready

Learn about the Bespoke Authority Program →

Founder & CEO · Tara Coomans

Built for the most demanding brands.

I started Avaans Media in pursuit of PR ROI for the most ambitious companies, in the most meaningful ways for companies in emerging and regulated industries.

Avaans Media is built differently. Executive-level team on every account. And a genuine fluency in challenging industries and circumstances. We're up to the task with you.

Author: The Invisible Asset available on Amazon

Contributor: Inc. Magazine · Entrepreneur · Women's Wear Daily

From the Avaans Team

PR thinking for brands that are going somewhere.

Insights on consumer PR, regulated industries, and the strategies behind brand authority.

PR Insights & Special Reports

What the best consumer brand marketers are reading.

Does Thought Leadership for Consumer Products Matter?

How PR Impacts Venture Funding for Consumer Brands

How to Choose a PR Agency for a Regulated Consumer Brand

Browse all PR Insights & Special Reports →

Podcast

The A-Team: PR Insights for Tomorrow's Brands

PR strategy, media trends, and brand authority — for consumer brand marketers and operators who want to stay ahead. New episodes on Apple Podcasts.

Listen on Apple Podcasts →

Authority That Works When It Matters Most

The brands that come to Avaans Media are headed somewhere.

Here's where PR takes them.

Merger or Acquisition

Credibility that holds up in the room where it counts.

Capital Funding

Investor-grade visibility before the raise.

Sell-Out Product Launch

Coverage that drives buyers to act.

Category Ownership

The narrative that makes you the only name in the conversation.

IPO Readiness

Strategic authority built long before the roadshow.

Regulatory Industries

Credibility that opens doors in categories where most PR firms won't go.

US Market Entry

The authority to grow in the competitive and noisy US market.

The Brands We Build Authority For

Complex categories. High stakes. Exactly our specialty.

Industries

Regulated Consumer Brands

Consumer FinTech · Cannabis · Supplements · Gaming · Emerging Wellness · Consumer HealthTech · Alcohol

PR Sprints: Product PR

Ambitious Consumer Products

CPG · DTC · E-Commerce · Consumer Tech · Home Goods · Health & Wellness · Food & Beverage

Bespoke Program

M&A & IPO-Track Brands

Pre-transaction credibility that holds up in investor and retailer due diligence, before the deal depends on it.

"I was impressed with their energy and enthusiasm for our brand and our success…"

George P. — CEO, Homegoods & Consumer Products

"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."

Ryan H. — B2C Consumer Product & Regulated Industry

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L.  —  VP Marketing, B2B Tech & Consumer Electronics

"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H.  —  CMO, Wellness Product, Regulated Industry

Ready to Claim Your Narrative?

"PR is an investment as vital as product and finance."

We take your success seriously. If that's important to you, let's talk.