Avaans News

Widely accepted as one of the most powerful ways for consumer brands to increase awareness, public relations is also one of the most traditional and inflexible forms of marketing. Avaans Media aims to reinvent the paradigm with its new Sprint Packages.

Avaans Media, best known for its bespoke PR services, is announcing a competitively priced alternative for CPG and DTC brands. Sprint packages are available in limited quantities for each buying season exclusively for consumer products.

“It’s all about ease for consumer brands,” said Avaans Media CEO and Founder Tara Coomans, and Entreprenuer.com contributor.

Most PR firms require long-term commitments, and according to Cision, 45% of brands increased their PR in 2021, Coomans attributes increased PR costs to the ease of entry into consumer products and the important role PR plays in SEO, along with the growing need of consumer brands to stand out in the minds of consumers.

Avaans Media’s Product PR Sprints break that rule with micro contracts and competitive pricing. Perfect for brands launching products, or in need of a competitive boost for a short period of time.

PR is more effective than branded content at all stages of the purchase funnel, generating 10-50 times that of advertising conversions, according to Nielson.

“These packages are the ultimate in flexibility for CPG and DTC brands, while still delivering highly valuable earned media in national brand consistent media outlets while keeping customer acquisition costs down,” said Coomans

“It’s a truly special offering, that’s why we’re limiting the availability of these packages,” she said.

Find out more about Avaans Media Product PR Sprints.

About Avaans Media
Originally founded by Tara Coomans in 2008 as a digital communications agency, today Avaans Media offers digitally savvy bespoke PR. From startup through IPO, Avaans Media clients include emerging industries like drones, robots, cannabis, and AI as well as highly ambitious consumer tech, CPG or DTC brands. Avaans Media successes, along with award-winning team members has allowed Avaans to become one of the top PR agencies in the country.

Congratulations to our CEO, Tara Coomans!

Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands of PR professionals, communicators and PR leaders throughout the western United States.

Coomans presentation, Guiding Your Client Through Purpose, is a timely and important topic for communicators. Many PR professionals insight purpose-driven, given the current environment where businesses are expected to lead in social, cultural, and environmental issues.

Registration is open for the PRSA Conference in Honolulu.

To learn more about purpose driven PR, check out our resources.

What does it take to be a top PR firm? Happy clients. We like to say we don’t have the biggest client roster, just the happiest. That’s why we’re so proud that we’ve achieved a 5-star rating for Top Agency PR and Marketing Communications on TopAgencies.com

Our A-Team of PR executives knows we earn your trust every single day. We’re a boutique firm and we believe that every single client deserves outstanding results every month. We bet our reputation on it.

We define our purpose as your success. When we move your needle, we’re as excited as you are; our client ratings are our pride and joy. Because we’ve been a top boutique PR firm for many years now, we know we can bring top-tier PR results to your company, no matter your business goals. We go shoulder to shoulder with our clients and become a valuable extension of their team. We bring PR experience and advanced PR executives to the equation to enhance PR outcomes.

We’re incredibly proud to have received this 5-star rating on TopAgencies.com, a platform that enables businesses, emerging industries and hyper-growth brands to find their best PR agency fit from the highest-rated PR agencies.

Avaans Media Top Rated Agency Review


We’re a boutique agency, brands and companies come to use when PR results are especially important. Our client reviews are the trust currency we rely on. We’re especially proud of accolades like this:

“As far as I’m concerned, [Avaans is]  THE ONLY PR firm a high-growth company should work with. Their ideas are fresh and unique, and the return on our investment (price paid and time/effort) was exceptional.” – CEO B2B Tech Service Provider

If you’re a company looking for the vital competitive advantages of PR, please contact us.

What does it take to achieve a 5-star rating on one of the top PR rating sites in the United States? Get to know Avaans Media through our PR Reviews. Avaans means advantage.

We’re proud to be the secret weapon to our cherished clients.

Everyone appears to know the term public relations (PR), but not everyone understands what it is all about. Organizations recognize that public relation is an excellent way to improve their marketing approach and upgrade their online reputation. A very few know what PR entails or why few companies invest their time and efforts to stay at the top of the stack. If you are in an emerging industry or a hyper-growth company looking for top-notch PR services, you’ve come to the right place.

Here at Avaans Media, we are a PR agency with purpose. We are PR executives who are digitally progressive and emotionally intelligent. We dive straight into your goal to find the connective tissue your clients or customers respond to. We’re insanely protective of your reputation, determined in securing press coverage, and agile enough to take advantage of opportunities. We are PR with purpose.

We’re incredibly proud we received a 5-star rated review on Clutch. For context, Clutch is a respected platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.


Avaans Media PR Reviews


GreenTech Environmental, an air purification manufacturer, partnered with us for PR services to help them establish a global brand identity as an industry leader in air purification technology. We identified industry opportunities beyond what the client was pursuing in the healthcare sector. We also promoted their residential products in mainstream media outlets giving the client national exposure. Here’s what they had to say about working with us:

“I was initially impressed with Tara’s enthusiasm, communication skills, and professional demeanor when I met her almost two years ago. Since working with her, she consistently embraced change with a calm, cool approach while being dedicated to our account during a hyper-growth phase.” – VP of Marketing, GreenTech Environmental

In addition to this review, we are also recognized on Top Design Firms as a leading PR Firm. Top Design Firms, a Clutch sister company, compiles and organizes companies offering marketing, design, and development services. It aims to help buyers find the right company for their project.

We’d like to thank our clients for their continued support and trust, and we are incredibly grateful to those who took the time to leave us 5-stars for Avaans Media PR review.

Ready to talk? Send us a message, and we can start discussions about your project.