A PR Crisis Is Not The Time to Hope for the Best

Does a PR crisis start when the media starts calling?

No. A media crisis starts before the media or your customers get wind of it. That small window of time is when you have an opportunity to control the message. Rather than spend that precious window of time scrambling around with fear, you could follow a system and know exactly how to the handle the situation.

Can I bury the news of our crisis?

It depends on the circumstances, but a modern PR crisis plan will help you decide what the best next steps are in the event of any crisis.