Consumer Tech PR · Global Content Platform · Bespoke Authority Program
A global hypergrowth content platform needed investor credibility, licensing momentum, and consumer awareness — simultaneously. In 8 months, Avaans built the narrative infrastructure that made all three possible.
The Results
The Challenge
This global hypergrowth content platform served niche audiences — horror super fans, manga and comic readers, romantic fiction communities — while simultaneously needing to build credibility with investors and licensing partners. That's not one PR problem. It's three, running in parallel.
Messaging had to be engaging for consumers, responsible for values-conscious media outlets, and persuasive for business audiences. Off-brand or irresponsible coverage wasn't just a reputational risk. It threatened licensing relationships and investor confidence directly.
The brand needed narrative architecture that could hold across markets, partners, and media environments, without diluting what made it compelling to the niche audiences driving its growth.
The Avaans Approach
Avaans built a narrative architecture from the Fingerprint Strategy up, one framework that could flex across media, partners, and licensed placements without losing coherence. Rather than leading with technology, we positioned the brand as a credible content authority, letting the platform support the story instead of compete with it.
We ran simultaneous consumer and investor PR campaigns, mapped audience psychology for each niche, and created a repeatable monthly launch system — four product launches in 8 months, each with its own consumer persona and media strategy.
Multiple spokespersons. Global distribution. Editorial environments that maintained the brand's integrity with values-conscious outlets. The result was 5.36 billion people reached, at $0.00003 per person.
As Seen In
Business Outcomes
In 8 months, the brand went from needing visibility to owning it. 68 earned media placements in trusted editorial environments globally. 5.36 billion in audience reach. Four product launches, each successfully reaching its target niche audience with messaging that held across every channel.
The investor and licensing PR campaign ran alongside the consumer campaign, giving the brand the kind of multi-stakeholder credibility that most agencies aren't set up to execute simultaneously. The narrative system built during this campaign became repeatable, supporting continued growth without reputational risk.
Coverage appeared in Fortune, BBC News, MSN, Trend Hunter, and The Next Web, among others worldwide.
"Our experience with Avaans Media was more than we could have asked for. Not only did you blow us away with results, we learned so much from your team of experts. I know we will work together again."
Brand Executive, Global Hypergrowth Content Platform
"Our experience with Avaans Media was more than we could have asked for. Not only did you blow us away with results, we learned so much from your team of experts. I know we will work together again."
Brand Executive, Global Hypergrowth Content Platform
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