A Series B AI startup needed enterprise buyers to recognize the name behind the technology. We built the media presence that turned recognition into market share.
Results at a Glance
The Strategy
National Media Authority
Recognition in the client's service category built through a quarterly cadence of personalized media opportunities with technical, retail, and product journalists. The consistency turned individual placements into word-of-mouth recognition across the exact enterprise audience the client needed to reach.
Executive Visibility as a Market Signal
Media profiles, speaking engagements, and custom content across paid, earned, and owned channels positioned the founding team as the authoritative voice of the category. That visibility told enterprise buyers the leadership behind the product had done this before.
One Message Across Three Audiences
A single messaging and branding framework reached technical, retail, and product buyers without diluting the core narrative. Internal and media training kept every executive statement and launch announcement consistent, regardless of who was speaking or which audience was listening.
The Coverage
The Results
Over six months, the program generated 18 pieces of press coverage and more than 45 million earned media impressions, carrying a media value of over $5 million. The client exceeded its established KPI targets by 300%.
More important than the volume was where the coverage landed. National tech and retail trade outlets put the client's name in front of the exact enterprise buyers it needed to reach, closing the recognition gap that had been costing deals. Consistent executive visibility and a single messaging framework across technical, retail, and product audiences turned that recognition into defensible market share within the category.
"We talked to several larger agencies, and could not be happier with your work. You exceeded our expectations."
Trey D. · Co-Founder
Specialties
More Client Results
Avaans Means Advantage
We work with a select number of clients at a time. If enterprise recognition, market share, or investor credibility is on your roadmap, find out which program is right for your brand.
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From business-focused storytelling to the branding of new product launches, our AI PR team builds a messaging and branding framework designed to hold up across years of corporate storytelling, not just a single news cycle.
Ongoing media calendars and personalized review opportunities keep technical, retail, and product journalists engaged on a consistent, quarterly cadence. That consistency is what turns individual placements into national recognition and word-of-mouth momentum for AI companies entering competitive categories.
Media profiles, speaking engagements, and custom content built across paid, earned, and owned channels position AI company founders and executives as the recognized authority in their category, the kind of visibility enterprise buyers and investors look for before they commit.
