A GLOBAL WELLNESS CPG BRAND FINDS PR SUCCESS IN AN EMERGING MARKET AS IT PREPARES FOR AN IPO

THE PR CHALLENGE

To normalize hemp-based products to the general consumer market while establishing the brand as an international consumer packaged goods leader in the vertical, increase consumer awareness, and prepare for a successful IPO.

THE PR KUDOS

“Nearly solely responsible for the development and implementation of our public relations campaigns, offerings and promotions, and media management…an excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, the campaigns were universally successful, providing significant and measurable growth…comes with my highest recommendation.”

Chris H.,
Marketing VP

THE PR SOLUTION

Engage scientific, lifestyle, vertical, and business journalists on a weekly basis with timely, newsworthy storylines, tied in with announcements, conferences, and media calendars. Ensure global reputation management with media monitoring and on-going strategic counsel. Ensure key messaging consistency through internal training and on-going media training.

GLOBAL REPUTATION MANAGEMENT

Our international brand and category monitoring inform corporate decisions including partnerships, product development, and U.S., European, and Asian consumer trends in the lifestyle and wellness category.

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT

Activate media calendars with personalized review opportunities for selected journalists quarterly, which increased journalistic coverage as well as word of mouth.

SOCIAL MEDIA & COMMUNITY MANAGEMENT

On-brand owned media, including organic social media and blogging content calendars that support PR & branding initiatives through inviting copy and engagement tactics.

EXECUTIVE BRANDING

Reinforce executive thought leadership through media profiles, speaking engagements, and custom content development including paid, earned, and owned content.

WORD OF MOUTH CONFERENCE & TRADESHOW ACTIVATIONS

Ensure on-site coverage with journalists through activations of on-site journalists and sponsorships through engaging experiences and access.

SPORTS CELEBRITY ACTIVATION

Activate athletic spokespersons including a former NFL player, as a spokespersons and faces of the brand in social media, owned content including, earned media and in-person appearances.

THE DTC CPG PR RESULTS

200+

Pieces of press coverage over 3 years, averaging 5 pieces of coverage per month.

10+ Billion

Earned media impressions over 3 years, with an earned media value of over $5 million.

300%

Increase in the stock price of an over subscribed IPO.

READY TO TALK?

A GLOBAL WELLNESS CPG BRAND FINDS PR SUCCESS IN AN EMERGING MARKET AS IT PREPARES FOR AN IPO

THE PR CHALLENGE

THE PR KUDOS

Chris H.,
Marketing VP

THE PR SOLUTION

GLOBAL REPUTATION MANAGEMENT

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT

SOCIAL MEDIA & COMMUNITY MANAGEMENT

EXECUTIVE BRANDING

WORD OF MOUTH CONFERENCE & TRADESHOW ACTIVATIONS

SPORTS CELEBRITY ACTIVATION

THE DTC CPG PR RESULTS

200+

10+ Billion

300%

Expertise in Bespoke PR

Targeted Services

Resources

About Avaans Media

Reports & Resources

Applause

Alignments

A GLOBAL WELLNESS CPG BRAND FINDS PR SUCCESS IN AN EMERGING MARKET AS IT PREPARES FOR AN IPO

THE PR CHALLENGE

THE PR KUDOS

Chris H., Marketing VP

THE PR SOLUTION

GLOBAL REPUTATION MANAGEMENT

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT

SOCIAL MEDIA & COMMUNITY MANAGEMENT

EXECUTIVE BRANDING

WORD OF MOUTH CONFERENCE & TRADESHOW ACTIVATIONS

SPORTS CELEBRITY ACTIVATION

THE DTC CPG PR RESULTS

200+

10+ Billion

300%

Expertise in Bespoke PR

Targeted Services

Resources

About Avaans Media

Reports & Resources

Applause

Alignments

Chris H.,
Marketing VP