Boutique PR Agency · Los Angeles · Since 2008

CONTENT THAT
BUILDS
CREDIBILITY

PR content is not marketing content. Every article, contribution, and video we produce is built to earn coverage, drive AI visibility, and compound authority over time.

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Inc. Power Partner 2023 · 2024 · 2025 Clutch Top Boutique PR, LA Clio Nominated

Inc. Power Partner '23, '24, '25 Clutch Top Boutique PR — Los Angeles Independently Verified Client Reviews 100% Executive-Level Team Category Exclusivity — Always

PR Content Strategy Thought Leadership Contributions AI Visibility Sponsored Content Video Production Executive Ghostwriting Branded Content PR Content Strategy Thought Leadership Contributions AI Visibility Sponsored Content Video Production Executive Ghostwriting Branded Content PR Content Strategy Thought Leadership Contributions AI Visibility Sponsored Content Video Production Executive Ghostwriting Branded Content

Why Content Strategy Matters

Content Built for PR Is a Different Animal

We see it repeatedly. A brand arrives with pre-built content created by a marketing firm, and none of it was built for PR. It looks polished. But it doesn't open doors with journalists, it doesn't feed AI search engines, and it doesn't move an investor.

PR content requires an entirely different architecture. It has to serve editors, algorithms, and decision-makers at the same time. That's not a content writing skill. That's a PR strategy skill.

At Avaans Media, content is never produced in isolation. Every piece we create is tied to a specific strategic objective: building SEO authority, AI reputation, establishing executive credibility, attracting investors, or earning media coverage that feeds AI discovery.

Whether you're a regulated consumer brand that can't afford a misworded headline or a growth-stage company building toward a transaction, we create content that does the work it was hired to do.

Earned Media Contributions

We pitch and ghostwrite contributed articles for leading publications. We've placed in hundreds of outlets including Forbes, Inc., Entrepreneur, and The Next Web. Our editorial relationships run deep, and every piece is written for portfolio and purpose.

Thought Leadership

Earned placements like op-eds and expert contributions position your executives as the definitive voice in your category. We identify the right publications, develop the angles, and ghostwrite the pieces that earn their spot. Learn more about how we build that presence in our Thought Leadership PR program.

For brands that need certainty, we also offer guaranteed thought leadership placements. Your piece is professionally written, edited, and published. No chasing, no uncertainty. See what's included in our Thought Leadership Package.

Product Coverage That Converts

Nothing builds consumer trust like product coverage in media your buyers already read. We create the content and earn the placements so your product story reaches the right people at exactly the right moment in the buying cycle.

Earned Media Product Content

From product features to round-up inclusions, we've secured consumer product coverage in lifestyle, niche, fashion, and business publications. Coverage that reaches active buyers, earns SEO inbound links, and outlasts any ad campaign you could run.

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Guaranteed Product Coverage

When your launch timeline can't afford uncertainty, guaranteed product coverage lets you plan with confidence. Every placement earns valuable SEO inbound links and continues working long after your campaign ends.

Storytelling and Branded Editorial

Product coverage and brand story go hand in hand. We help you build the narrative that sits behind the product, the kind of story that earns media attention and buyer trust in equal measure.

Learn About Sponsored Content →

Content for AI Marketing

PR Is No Longer Optional.
It's Algorithmic.

AI-powered search and LLMs now surface brand recommendations and expert voices directly in results. If there's no third-party editorial content training those systems, your brand doesn't exist in the channel replacing traditional discovery for consumers, investors, and buyers alike.

87%

AI Share of Voice

A consumer brand in a regulated category achieved 87% share of voice in AI search after a sustained earned media and content program. Visibility in AI isn't luck. It's built.

10–50%

Better Conversion Than Ads

Earned media converts 10–50% better than advertising. Consumers trust editorial coverage in ways they simply don't trust paid placements. Nielsen, 2024.

+20%

Lift on Paid Ad Performance

Consumers who've seen editorial coverage convert at higher rates on your paid ads. Content that earns media attention makes every channel you already run work harder.

Video Production

We Tell Your Unforgettable Stories

We partner with the most creative and polished video and editing professionals and pair it with decades of PR, digital, and storytelling expertise to produce video content that elevates brand reputations.

Clio Nominated · Regulated Industry Video Production

Award-Nominated Work

This Clio-nominated piece represents what happens when PR strategy and creative production converge. Regulated industry storytelling requires a specific kind of precision. The claim has to hold up legally, but the story still has to move people. That's exactly what we build.

Every video we produce starts with the same question: what does this need to earn? Awards, media coverage, investor attention, consumer trust. The creative follows the strategy.

See Full YouTube Playlist →

Content Production FAQ

Common Questions

What makes PR content different from marketing content?

Marketing content is built to attract and convert your existing audience. PR content is built to earn the attention of editors, journalists, AI search platforms, and third-party validators who have no obligation to amplify your brand. The structure, tone, sourcing, and angle are fundamentally different. Content that works for your email list will not land with a Forbes editor, and content written to win AI citations reads nothing like a product description. We build for both audiences.

Can you work with content my team has already produced?

Yes, but we'll be honest about what needs to change. We regularly review existing content as part of a new engagement and identify what's usable for PR and what isn't. More often than not, the ideas are strong but the framing, sourcing, or angle needs to be rebuilt for a media or AI audience.

How do thought leadership contributions help with AI search?

AI platforms like Perplexity, ChatGPT, and Gemini surface information from trusted, authoritative sources. When your name appears as a contributor in publications those platforms recognize as credible, you become part of the evidence they cite. A byline in Forbes or an industry publication is a citation signal that tells AI systems you're a legitimate voice in your category.

What is the difference between earned media and sponsored content?

Earned media is coverage a publication chooses to run because it's newsworthy or expert-driven. No money changes hands with the publication. Sponsored content is paid placement in trusted outlets, written in an editorial style that fits the publication's audience. Both have a role in a complete content strategy. Learn more on our Sponsored Content page.

Do you produce content for regulated industries?

Yes, and this is one of the things we do that most agencies won't touch. Regulated industries require content that is strategically compelling and legally defensible at the same time. Cannabis, fintech, healthtech, and other regulated sectors have strict rules about claims, endorsements, and disclosures. We know those constraints and build content that works within them without losing the story. Our Clio-nominated regulated industry video is an example of what's possible when creative and compliance work together.

How does content production connect to thought leadership PR?

They're two sides of the same strategy. Thought leadership PR positions your executives as the go-to voice in your category. Content production is what makes that positioning visible, searchable, and durable. Without strong content, thought leadership is just an intention. Without a PR distribution strategy, strong content stays invisible. See our full Thought Leadership PR program.

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