B2B PR Case Study · Purpose-Driven Strategy · National Coverage

B2B PR WITH A
PURPOSE-DRIVEN
POINT OF VIEW

A B2B services company returned to Avaans after a prior agency failed to deliver. In 8 months, we secured 20 placements reaching 336 million potential readers — and the coverage helped close 3 national household-name clients.

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Inc. Power Partner PR Agency since 2023 Clutch Top Boutique PR, LA Executive-Led Team

Purpose-Driven PR › B2B Authority › Thought Leadership › National Coverage › 336M Reach › Fortune · Inc. · Forbes › Executive-Led › 20 Placements in 8 Months › Purpose-Driven PR › B2B Authority › Thought Leadership › National Coverage › 336M Reach › Fortune · Inc. · Forbes › Executive-Led › 20 Placements in 8 Months ›

The Results

336M Potential Readers Reached

20 Placements in 8 Months

$0.00003 Cost Per Estimated Impression

3 Household-Name Clients Closed in 4 Months

The Challenge

A Prior Agency Left Them Behind

This client first approached Avaans three years before they signed. They chose another agency instead. That agency didn't deliver. So they came back.

The real challenge wasn't starting over — it was distinguishing a B2B services company in a crowded market where competitors all said the same things. Purpose gave them a lane no one else was in.

The goal: credibility that could walk into a sales conversation and do work.

The Strategy

Purpose as a Competitive Differentiator

Avaans identified the organization's purpose-driven point of view as the strategic thread that separated them from competitors. We activated that angle across three tracks simultaneously.

› Activated internal experts as distinct thought leaders across media verticals

› Built a proactive outreach cadence to prime media before breaking news hit

› Developed a newsworthy survey to generate proprietary data and media hooks

› Monitored for news-jacking opportunities tied to national policy moments

What Avaans Built

Three Programs. One Unified Narrative.

Thought Leadership

4 Ghostwritten Contributions in 3 Months

We secured and ghostwrote four contributed articles on behalf of the organization's executives, placing distinct perspectives across relevant national publications.

Content Creation

Proprietary Survey Drove National Coverage

We formulated a newsworthy survey that generated national media coverage and produced a data-driven asset the client uses in business development presentations and as a downloadable resource.

Proactive Media Relations

National and Niche Coverage Across 8 Months

Consistent outreach and news-jacking readiness put the client in Fortune, Inc., Forbes, Business Insider, and the Chronicle of Philanthropy — among others.

PR = Sales

Coverage That Walked Into the Sales Room

When a visible Supreme Court decision was announced, the client was ready. Avaans had primed the media through proactive outreach weeks in advance, and the moment the ruling dropped, the client had talking points, relationships, and a track record that reporters already recognized. The result was national coverage at exactly the moment it mattered most.

But the coverage did more than reach readers. The organization used its media placements directly in business development. Within four months, they had closed three national, household-name clients — clients who pointed to the media presence as part of why they said yes.

20 placements. 336 million potential readers. 3 new clients. That's what PR built on purpose looks like.

"We really appreciate everything that the full team is doing. It's a notable contrast from our prior experiences and I am so pleased that we eventually came to partnering."

Tory C. — CEO

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