Public Relations Services

Community: Worth the time?

One of the chief concerns I hear about social media is: "it takes so much time." While I'm as much of a fan of time-saving tips as the rest, I feel unapologetic about saying "Yes. Yes it does." The reason I don't make excuses for the time…

How I use Twitter Plus Some Tips and Tricks

Twitter is my personal social platform of choice for so many reasons. Because of this, I've given a lot of thought to how I use Twitter and my community is always first in my mind. However, I have several communities and balancing those needs…

ROI Spreadsheet Example

Now what about magical ROI? Well, ROI is Return on Investment. When your tracking conversions that lead to sales, tracking ROI is much easier. And Google Analytics is a fantastic tool for this. But when I review ROI for my clients, I add in…

New research about how to have more engaging Facebook posts

Engaging customers and potential clients on Facebook is more art and less science, so when we get some numbers and suggestions, most businesses jump at the chance to incorporate the ideas immediately. Let's face it - building community takes…

Apps for event professionals

Facebook Page  Apps: (T/R) NetworkedBlogs connects your blog to Facebook. Its simple and its fast to install. What are you waiting for? (T/R) Clobby: Chat with your fans. Imagine the engagement opportunities, post-conference chats with…

8 must have techie tools for event professionals

Events and social media might as well be relatives. At first glance it appears they have nothing in common, but they share the same parent: interaction. Its no wonder that social media is a no-brainer for events. I've picked out my favorite…