TO LAUNCH A NEW CANNABIS PRODUCT WITH PR – SECURING VIBRANT LIFESTYLE NATIONWIDE COVERAGE

THE PR CHALLENGE

To launch a vibrant cannabis vape product with cannabis product forward awareness strategies in credible, consumer publications and cannabis industry publications to drive dispensary adoption.

THE PR KUDOS

“We have been consistently getting featured in various strong publications on a monthly basis. I would highly recommend them to anyone looking for content/media/social/PR services,”

Andy S.,
Founder/CEO

THE PR SOLUTION

Engage business, lifestyle, and vertical journalists on a weekly basis with timely, newsworthy storylines, tied in with announcements, conferences, and media calendars. Storylines encompassed purpose-driven, product-forward, and executive thought leadership. Ensure national reputation management with media monitoring and ongoing strategic counsel; including through the 2019 vape crisis. Develop sponsored media assets, including article submissions, develop owned media such as press kit.

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT

Activate media calendars with personalized review opportunities for selected journalists quarterly, which increased journalistic coverage as well as word of mouth.

CONTENT DEVELOPMENT

On-brand owned media, including regularly-updated press kits and investor decks, and crisis messaging, along with brand consistent paid media including sponsored posts.

EXECUTIVE BRANDING

Reinforce executive thought leadership through earned media profiles for founder.

AGENCY & PARTNER COLLABORATION

Work hand in hand with a branding firm to ensure consistent key messaging and partner PR agencies to ensure joint announcements are mutually beneficial.

THE RESULTS