Social Media Consulting
We’re no-nonsense, straight forward, big picture people over here. We won’t try to throw up fireworks to distract you, but we may dazzle you anyway. We are communications professionals with a passion for social media. We believe in transparency and authenticity. We treasure your ideas and your brand. We solve your social media conundrums. We believe in best practices like those recommended by Social Media Club. Come ride our wave – there are no sharks in our waters.
Social Media Strategic Plans
- Creation of sustainable, tools-agnostic strategies that integrate social media into business objectives
- Based on Akamai Marketing’s adaptation of the FLIRT method.
- Focus on how to “be” social, not just “do” social
- Fully measurable, with success metrics identified and dashboards created
- Community building recommendations
- Social media best practices 101
Timeline: ~60 days
Social Media Audits
- Thorough examination of existing social media profiles and outposts
- Analysis of competitor social media profiles and outposts
- Share of voice evaluation and comparison
- Identification of strengths, shortcomings, and best practices in design, humanization, calls to action, and content
- Often include review of other digital marketing elements such as search, usability, and email marketing
Timeline: ~30 days
Content Marketing Plans
- Identify company stories, and internal places for stories (often including blog strategy)
- Voice development checklist+recommendations
- Create storytelling editorial calendar, and determine (or create) appropriate social outposts
- Optimize content sharing and social media time savers.
- Execution of program and corresponding social media elements also available.
Timeline: ~45 days, then ongoing support
Social Media Campaigns & Ideas
- Creation of social media â€œbrainstorming” and campaign ideas. Integrated with existing marketing programs.
- Fully articulated programs, including timelines, budgets, success metrics
Timeline: ~30 days, campaign management optional
Social Media Scoreboards
- Identification of optimal social media success metrics
- Creation of data gathering and reporting systems
- Listening programs and recommendations
- Design and implementation of executive dashboards
Timeline: ~30 days
Social Media Integration and Operations Retainers
- Social media policy development
- Social media staff training and best practices
- Creation of listening and response programs
- On call advice and assistance
Timeline: Ongoing retainer
Social Media Training Workshops
- Personalized training from some of Honolulu’s most experienced social and SEO experts.
- One or two-day live training workshops on the five primary ways to use social media
- Includes training on social media strategic planning methodology, and success metrics identification
- Can also be conducted via series of Webinars
- Includes multiple small group breakouts and learning exercises
Timeline: 1-2 days