5 PR Trends CMOs Need to Watch for 2021 There’s no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO’s love us because we know consumer trends impact where our target audience will be, […]
Why Brand Values Matter to Consumers, Now More Than Ever The proof is in the numbers It’s more and more competitive to capture consumer attention, that’s why brand values matter to consumers more than ever. It’s getting harder and harder for brands to create positive impressions in the minds of consumers. Negative impressions tend to […]
Building Trust with PR in a Volatile Environment Building trust with PR is what tomorrow’s leading companies are doing today. Trust is a truly earned currency. There’s no fast tracking it and it’s easier to gain than it is to get back, so trust is a cherished and worthy asset for any company with […]
There are TWO keywords for your post-COVID marketing strategy: Trust and Retention 2020 won’t be a year any of us forgets anytime soon. Social distancing brought us personal and economic uncertainty that’s sure to last through the remainder of the year. We won’t fully appreciate the full impact on this global pandemic for a very […]
Successful Influencer Campaigns Aren’t Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in the mix. When we see some of these campaigns, a little part of our PR soul dies. Frankly, some of […]
Cannabis CEOs have challenging jobs. You’re in the fast-moving cannabis business, so you’re also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts, tailored for the time-constrained cannabis CEO and C-suite. Twitter is an extremely useful listening tool, so we’ve curated […]
Cannabis Industry Branding Expert Patrick Toste Urges Cannabis Brands to Cherish Your Customers and Rethink Instagram In an ongoing series this year, we’d like you to get to know some of the fantastic companies and people we’ve had a chance to collaborate with over the years. Our first interview is with an incredibly talented branding […]
6 Free Ways To Maximize Brand Value During a Cannabis Industry Correction Now is the time to maximize brand value with things that don’t cost extra. You’ve seen the headlines, the cannabis industry is experiencing its first correction. Consolidations abound. Business closures are making headlines. Capital markets are all but frozen to anyone besides the […]
