Entries by Tara Coomans

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What Does AI Mean for Owned Content?

We’re living in a post-ChatGPT world. One place where we’re seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I’m having with colleagues and clients are two-fold. First, what will AI mean for owned content like blogs? And second, how do search engines […]

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How Important is Company Reputation?

Can you operate in a place where you don’t have a corporate reputation but still sell products? Absolutely. We see companies like that selling products on Amazon all the time. They’re usually the cheapest and accompanied by less-than-credible reviews. Companies like this might sell luxury fakes at the farmer’s market. If you look at these […]

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Why Is PR So Expensive?

I have a friend who once described PR as the “dark arts,” and while I completely disagree with that assessment, what he was getting at is he really didn’t understand how PR works. Reputable PR firms are the opposite of “dark arts”; they’re very transparent. There are some tools of the trade that PR agencies […]