Entries by Tara Coomans

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Google’s Latest Product Review Update Means for Consumer Products PR

Google once again updated its Product Review Update for 2022. Google’s Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products, consumer tech and household goods PR, SEO, and marketing, so it’s important to pay […]

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Are Press Releases Effective?

 Is a press release an effective investment? That’s a question that many business owners and marketing professionals are asking themselves in today’s digital age. The answer, unfortunately, is not a simple one. If you’ve already done your press release research, then you know it’s expensive for good press release distribution and it’s time to focus […]

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Why CPG PR is Important?

One of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from. Setting yourself apart in the crowded CPG market is about more than making a good visual impression. Loyalty and […]

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Why is PR Worth It?

You don’t need to be an influencer or celebrity to make public relations work for you. Having a good PR team on your side can help a business increase its visibility, brand recognition, and bolster its reputation in the community. These things can eventually translate into more customers and a bigger slice of the proverbial […]