As a respected and experienced PR agency, a question we get all the time is, “Can you guarantee coverage?” The answer to this question gets cloudier and cloudier as the media world evolves. First, let me explain that earned media, the most valuable coverage, comes from a respected media producer and media outlet. This kind […]
An IPO is arguably the most important phase in a company’s history. Befitting its importance, preparing for an IPO should happen years in advance, especially from a reputational point of view. The last thing you want to do is wait until three months before your quiet period to improve brand awareness and credibility. Keep in […]
There are over 8,500 PR agencies in the United States, and less than 1% of businesses ever receive press coverage. That suggests two things: the first is that PR agencies fail frequently, and second, most companies have never hired one. Hiring a PR agency isn’t something an entrepreneur or even a CMO does daily, so […]
We’re living in a post-ChatGPT world. One place where we’re seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I’m having with colleagues and clients are two-fold. First, what will AI mean for owned content like blogs? And second, how do search engines […]
By definition, hypergrowth companies are outliers. Hypergrowth is defined by a compound annual growth rate (CAGR) of 40%. Companies grow that fast by pouring on the gas and reinvesting every dollar back into the company – usually, in the earliest stages, the reinvestment is heavily based on product and talent. Slack is a great example […]
Can you operate in a place where you don’t have a corporate reputation but still sell products? Absolutely. We see companies like that selling products on Amazon all the time. They’re usually the cheapest and accompanied by less-than-credible reviews. Companies like this might sell luxury fakes at the farmer’s market. If you look at these […]
