Entries by Tara Coomans

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What Consumer Brands Should Know About ChatGPT and SEO

What Consumer Brands Should Know About ChatGPT and SEO Establishing a solid online presence has become a critical goal for consumer brands in today’s dynamic and linked digital ecosystem. The virtual world is no longer an afterthought; it is a crucial area where businesses can interact with their target consumers, build loyalty, and drive conversions. […]

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Social Media Influencers: When To Disclose

Updated FTC Guidance on Influencer Marketing Disclosure Updated July 13, 2023   The FTC’s job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and therefore easier to follow. This is an important announcement if you use influencer marketing or consumer […]

Avaans Media Named #1 Los Angeles Top Boutique PR Firm

Los Angeles PR firm Avaans Media, specializing in emerging industries and ambitious brands, has been recognized as one of Los Angeles’ #1 Boutique PR Firm “For a PR agency that defines successes by its clients’ success, this is an exciting honor, on top of an already thrilling year,” said Avaans Media CEO Tara Coomans. “Our […]

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Avaans Media Named Among Los Angeles’ Top PR Firms

Los Angeles PR firm Avaans Media, specializing in emerging industries and ambitious brands, has been recognized as one of Los Angeles’ Top PR firms by Clutch. “For a PR agency that defines successes by its clients’ success, this is an exciting honor, on top of an already thrilling year,” said Avaans Media CEO Tara Coomans. […]