4 Reasons Why PR Boosts Marketing Results [Estimated Read Time: 4 minutes] One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately. Brands, business owners, and entrepreneurs often overlook PR as part of their marketing strategy. That’s a shame because one thing you’ll notice about any top-level […]
5 Must-Know GenZ Insights for CMOs and Marketers [5 minute read] GenZ vs. Millenials: What Marketers Need to Know GenZ is coming and CMOs and marketers need insights now. After a decade of news about Millenials, here comes GenZ, they make up 25% percent of the population. GenZ is here and CMOs will need to […]
Post-Pandemic Consumer Shifts for Emerging Industries It’s no secret consumer behaviors experienced a major shift during the pandemic. Marketers and communicators have been watching closely to see how these changes would affect the post-pandemic world. For Team Avaans, we have our eyes on how these post-pandemic consumer shifts will particularly impact emerging industries like drones, […]
Using PR and Social Media for DTC Brands [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from a third-party retailer, customers can purchase products or services directly from the company. Businesses with successful DTC brands typically have one thing in […]
Should Your PR Agency Be Your Social Media Agency? [5 minute read] One of the most powerful and precious assets every company has is its brand. With consumers being more aware of and concerned with the messages brands put out than ever before, a company’s social media channels are crucial tools for them to express their values, […]
The 3 Most Surprising PR Insights from the Eaze Cannabis Report [3 minute reading time] For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers PR insights for cannabis brands. As a delivery service, Eaze can pick up on some fascinating stats from a year […]
