What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media […]
In the marketing world, we toss around some language that can be confusing. Two of those words are “audience” and “community.” Guess what? They aren’t one in the same. In fact, they couldn’t be more different. Think of the differences between an orchestra who performs and the audience who listens. The orchestra works together, they […]
Its true we’re on information overload. We use multiple social networking platforms, which have different audiences and expectations. If you’re considering your audience, you’re wondering how you can add value. And if your considerting your schedule, your wondering how you can possibly catch everything? Enter: Twitter curation. There are several services that curate or organize […]
So every once in a while…I think I have a fabulous idea for a blog post. I mean the kind of idea that wakes you up at night! One that everyone will appreciate and want to discuss. Last week I had one and I wrote a post about it. That post last week was easily […]
Interesting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the whole world is cheering you on. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool […]
When your building content, you’ve got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. Building content that attracts customers and clients is about putting […]
