Twitter. Everyone is doing it. Social media has reached the masses.
Prediction: tomorrowâ€™s event, event marketing and sponsorship opportunity is with â€œTweet-upsâ€ where like-minded Twitter-peeps meet up to meet each other in person.
While these â€œTweet-Upsâ€ are excited when 100 people show up, hereâ€™s the rub: its a group of like-minded connected people who share what they know with others, meaning for each of the people who you reach at a Tweet-Up, your really reaching at least another 50 – and maybe thousands. While these Tweet-ups are small and before they reach critical mass, now is the time to get involved and start sponsoring. Hereâ€™s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. You canâ€™t sponsor Twitter – but you can sponsor Twitter-ups. The NHL is already using this Twitter extension to connect its brand with fans.
When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? Will brands start holding Tweet-ups for their followers that are sponsored?
I think so. Its just a matter of time. This is just one of the new bright and shiny business opportunities in the gray economy.
Hereâ€™s a couple of interesting Twitter-Up resources:
Donâ€™t forget: when you Twitter about this, use hashtag: #tweetup