Without belaboring the obvious: its a tough marketing atmosphere out there. I know. I already wrote a blog on this topic..but now it seems even more prescient. Whenever the economy slides, the immediate reaction is often to “pull back†and while this makes sense to bean counters, marketers know better. We know that now is […]
Hawaii isn’t the only location in the country to be experiencing a decline in tourism, but relative to other locations (even other hot-spots) the importance of tourism to our economy is a bigger piece of the pie. The state and the tourism entities are certainly working hard to ensure that new markets are opened and […]
Nonprofits and startups aren’t the only ones who start movements that matter. People do too. In fact, people inspire movements more easily than logos and brands. Yet, with all the talk and tools about personal branding, the noise makes it harder than ever for politicians, authors, founders, artists and would-be-celebs to create a personal brand. […]
What do you think is the most common answer to the question “Who is your customer?” The answer I most often get is “everyone.” And you can imagine how popular I am when I say “No, actually, it’s not.” The reason for that is because if you ask your customer “Who is (your company, personal […]
First I want to say, you’ll be glad you did. Hang in there, social media newbie. I know that sometimes using social media will push you out of your comfort zone. In fact, you’re first experience with being pushed out of your social media comfort zone will come when you’re asked to sign up for […]
I follow over 6,300 people on Twitter. Subscribe via RSS to 109 feeds. Subscribe via email  to over 150 unique email newsletters. I follow over 800 people on Google+. I follow almost 500 Facebook pages. And yet. I continue to add and search for more. I’ll admit to being more than obsessive about reading.  It’s […]
