Now what about magical ROI? Well, ROI is Return on Investment. When your tracking conversions that lead to sales, tracking ROI is much easier. And Google Analytics is a fantastic tool for this. But when I review ROI for my clients, I add in a couple of other evaluation points such as “How much money […]
Twitter is my personal social platform of choice for so many reasons. Because of this, I’ve given a lot of thought to how I use Twitter and my community is always first in my mind. However, I have several communities and balancing those needs with the rest of the community can be challenging. Â Inspired by […]
One of the chief concerns I hear about social media is: “it takes so much time.” While I’m as much of a fan of time-saving tips as the rest, I feel unapologetic about saying “Yes. Yes it does.” The reason I don’t make excuses for the time it takes to “do” social media is because […]
Seems simple enough, doesn’t it? Start at the beginning. Duh. But in social media, the “beginning” isn’t always clear. I thought today, we’d start with some of the first steps a company can take before starting their social media program. If you’re somewhere in the middle here, its OK, just go back and start through […]
Engaging customers and potential clients on Facebook is more art and less science, so when we get some numbers and suggestions, most businesses jump at the chance to incorporate the ideas immediately. Let’s face it – building community takes time and dedication. Recent research from Buddy Media puts numbers to trends you may have already […]
Facebook Page Apps: (T/R) NetworkedBlogs connects your blog to Facebook. Its simple and its fast to install. What are you waiting for? (T/R) Clobby: Chat with your fans. Imagine the engagement opportunities, post-conference chats with speakers. Q&A with industry leaders or chefs. Your options are endless. Create a program and promote it! IPhone Apps For […]
