Social Media Strategic Plan Template
Public Relations Services, Social Media, ThoughtsNow is the time of year where businesses all over the country are looking forward to the next year and setting goals. You're social media program should be no different. If you're like most businesses, you'll be spending more time on social…
The Hard Questions of Social Media
Public Relations Services, Social Media, ThoughtsWhile using social media for business purposes has been around for the better part of 5 years now, we're reaching a place where businesses are starting to ask "what should I be doing with social media?" Its a fair question. After dabbling in…
5 things to measure in social media ROI
Public Relations ServicesWe've been talk A LOT about social media analytics, metrics and measurement here on this blog. In part that's because I really believe that social media is an important tool and for the tool to be appreciated by "higher ups" aka your boss, there…
YES YOU CAN Measure Social Media
Public Relations ServicesEven though I am a creative at heart, so it strikes a lot of people as strange that I'm caught so often discussing measurement and analytics. Here's the thing: I'm also strategic and an activator. And because of my strategic side, I've been…
What you’ve got.
Public Relations ServicesIf you read this blog regularly, then you know that I rarely deviate from the business topic of social media.
But, there's a first time for everything.
Recently, I was approached to help with a social media campaign called the Blue Key…
Collaboration supports successful campaigns
Public Relations ServicesSocial media professionals are a fascinating bunch. Sit with them and you'll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web…
