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Marketing and Branding for Startups - Babe Ruth

Klout and Kred – Social Influence Comparison

Social influence measurement has been a hot topic again recently. One of the most articulate discussions comes from Tom Webster (BrandSavant) where he articulates (as a previous professor of rhetoric) that what these influence algorithms measure…
Marketing and Branding for Startups - Babe Ruth

Which comes first social media or social media culture?

Deloitte's recent survey shows disconnect between employees and execs.You'll be surprised at who's embracing the social values culture.
Marketing and Branding for Startups - Babe Ruth

Overcoming Fear In Your Startup

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A little departure today from the usual marketing and branding discussion. Because of our focus on startups, personalities and movements, I find that my role with my client is part strategy and part cheerleader. So today, I want to share some…
Marketing and Branding for Startups - Babe Ruth

How to Capture Your Customer’s Attention with Digital Marketing

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How many messages do you think you see a day? Now, imagine how many messages a day your customer sees? All these messages contribute to message fatigue. We used to say a person needed exposure to a message 7 times before they even remembered…
Marketing and Branding for Startups - Babe Ruth

The Social Media Train – is it too late to catch it?

I've recently had some conversations with people who are feeling that because they didn't get integrate social media right away, that they've already been left behind. Good news! This simply isn't the case.  Studies show that even big…
Marketing and Branding for Startups - Babe Ruth

What’s the ROI of Social Media Silence?

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I'm bullish on measuring social media because I believe there are so many incredible ways to measure social media success that  the larger…