5 reasons to blog for business
Public Relations ServicesOf all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating…
Gowalla vs Foursquare who will win the hearts of marketers, techies and users?
Public Relations ServicesGeolocation is the "site" of a big "turf" war, forcing marketers and techies, and users to take sides.
The two apex companies in this segment right now: Gowalla and Foursquare are taking shots and keeping their developers up all night. Both…
An open letter to BP Marketing and PR team
product launch, Public Relations Services10 days after the original posting, I've updated my open letter to reflect current efforts on behalf of BP.
Dear BP Marketing and PR team-
Its been a rough couple of weeks, hasn't it?
Your strategic marketing plan is in the hole, giving…
Social media doesn’t work for my business
Public Relations ServicesI had a conversation yesterday with a new client that just sums up the relationship that small business owners have with social media. I was referred to these particular clients by my SEO partner, Rob Bertholf. While he is working on the SEO…
Using communities to get engaged customers to your site.
Public Relations ServicesOver the last two months, I have been busy building a blogs for others and even one for me: dedicated to one of my passions: food and cooking (www.whatwechow.com).
I'd like to tell you a little bit about my blog, because its a good case study…
Web wide open – blogging, twitter and facebook for small businesses
Public Relations ServicesThrough out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate…
