product launch

what should consumer brands do to prepare for the holiday shopping season

Consumer Brands Experts: Prepare for the Holiday Season Now

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A couple of times a year, I reach out to my network of consumer brand experts and agency owners to ask them what they're telling their clients right now. As consumer brands prepare for the holiday shopping season, my SEO, PR, Content, and Web…
A successful PR agency is always looking for new ways to improve your brand

What Does a PR Agency Do?

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What does a PR agency Do? Public relations is the art of influencing what others say about you without benefit to themselves to increase trust and reputation among stakeholders, such as customers, clients, investors, potential employees, or…

Why Is PR So Expensive?

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I have a friend who once described PR as the "dark arts," and while I completely disagree with that assessment, what he was getting at is he really didn't understand how PR works. Reputable PR firms are the opposite of "dark arts"; they're very…
woman asking herself "do I need a PR agency?"

Do I Need a PR Agency?

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You might be wondering "do I need a PR agency?".  Have you ever wondered how certain companies stay in the limelight or handle crises so smoothly? The answer often lies with a PR agency, with PR experts at the helm. In a world where brand image…
cpg product launch pr tips

3 Great Ways to Leverage a CPG Product Launch Media Coverage

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CPG product launch media coverage is vital to successful CPG product launches. A product launch is an important event for any company – and even more so for consumer packaged goods (CPG) companies. Successful product launches can result in…
Today's PR Trends

Today’s PR Trends: Emerging Techniques & Tactics for 2024

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What's happening in PR that you need to know about today? PR is a dynamic and powerful tool that can be leveraged for almost any audience, whether they be buyers, investors, or consumers; every one of them is influenced by the media. It's important…