Social Media ROI – what are you measuring and how do you stack up?
product launch, Public Relations ServicesSocial media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small. While enterprise businesses can afford more expensive tracking tools, recent research…
Start-ups making social media part of the business model
product launch, Public Relations ServicesOnce upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you would sign a second on your only real asset: your house (IF you had one). You also had the choice to go…
An open letter to BP Marketing and PR team
product launch, Public Relations Services10 days after the original posting, I've updated my open letter to reflect current efforts on behalf of BP.
Dear BP Marketing and PR team-
Its been a rough couple of weeks, hasn't it?
Your strategic marketing plan is in the hole, giving…
