Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsCase Study #4: Neighborhood Shopping Center
Background:
This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. Â The shopping center itself is in a…
Case Study and Lessons Learned: App Product Launch and Awareness
product launch, Public Relations ServicesCase Study #2: Community Driven Product Launch
Background:Â
TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu-sponsored hackathon, a citizen developed a mobile app, DaBus,…
Case Study and Lessons Learned: Startup Product Launch and Lessons Learned
product launch, Public Relations ServicesCase Study #1.2: Startup Awareness Campaign
Background:
The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any marketing and didn't have marketing…
Overcoming Fear In Your Startup
product launch, Public Relations ServicesA little departure today from the usual marketing and branding discussion.
Because of our focus on startups, personalities and movements, I find that my role with my client is part strategy and part cheerleader.
So today, I want to share some…
Welcome to Hawaii PubCon Foodies
product launch, Public Relations ServicesA little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February (see the session grid & register here) and at which I am on a panel discussing Hawaii Social Media.…
9 social media trends to keep your eye on in 2012
product launch, Public Relations Services2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we're just getting started. But this is a dynamic field and we're sure to see changes in 2012 too? What should businesses plan for in…