product launch

Marketing and Branding for Startups - Babe Ruth

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

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Case Study #4: Neighborhood Shopping Center Background: This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.  The shopping center itself is in a…
Marketing and Branding for Startups - Babe Ruth

Case Study and Lessons Learned: App Product Launch and Awareness

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Case Study #2: Community Driven Product Launch Background:  TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu-sponsored hackathon, a citizen developed a mobile app, DaBus,…
Marketing and Branding for Startups - Babe Ruth

Case Study and Lessons Learned: Startup Product Launch and Lessons Learned

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Case Study #1.2: Startup Awareness Campaign Background: The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any marketing and didn't have marketing…
Marketing and Branding for Startups - Babe Ruth

Overcoming Fear In Your Startup

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A little departure today from the usual marketing and branding discussion. Because of our focus on startups, personalities and movements, I find that my role with my client is part strategy and part cheerleader. So today, I want to share some…
Marketing and Branding for Startups - Babe Ruth

Welcome to Hawaii PubCon Foodies

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A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February (see the session grid & register here) and at which I am on a panel discussing Hawaii Social Media.…
Marketing and Branding for Startups - Babe Ruth

9 social media trends to keep your eye on in 2012

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2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we're just getting started. But this is a dynamic field and we're sure to see changes in 2012 too? What should businesses plan for in…