Case Study and Lessons Learned: Startup Product Launch and Lessons Learned
product launch, Public Relations ServicesCase Study #1.2: Startup Awareness Campaign
Background:
The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any marketing and didn't have marketing…
The Case for Active Users as Social Media Community Managers
Public Relations ServicesThe Case For Active Users as Social Media Community Managers
I've really been thinking about this lately. I'm an advisor at Pacific New Media for a social media certificate program they are launching. They've had social media classes for…
Social Media During Emergencies
Public Relations ServicesSome thoughts about social media during emergencies and disasters
I've come out of my stupor from last night's evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns…
Social Media 101 for Business
Public Relations ServicesI only have one real rule in the classes I teach: No. Question. Is. Stupid.
OK - there is another rule: we all have to learn something.
Last night's class taught me that the future of social media is looking good if future participants…
The REAL Lesson in the NRA Twitter Post
Public Relations ServicesThe Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting
Last week's shooting in Aurora left the nation in shock and renewed discussions about gun control. In the midst of this terrible tragedy, a poorly timed…
Social values – from the inside out
Public Relations ServicesToday, I've got a great example of implementing social values. And guess what? It doesn't even come with an example from social media. Another great example of how social media isn't about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement.
