What my dog taught me about humanizing social media
Public Relations ServicesSocial media is more than a marketing strategy, its a culture.
Today's businesses are realizing that users of social media do more than use the tools, they live part of their lives within the social sphere. An entire world has developed…
Tool Tuesday: TweetChat
Public Relations ServicesSo I'm taking a little liberty with Tool Tuesday today - I'm going to talk about a tool. But the tool itself is so simple, that instead of talking about the "likes" and "dislikes" I'm going to talk about ways to use it.
TweetChat is…
What to do about the “social media expert” conundrum
Public Relations ServicesLet's say you can hammer a nail straight into a 2x4 with one hit. Does that make you a contractor?
Let's say you can fly a kite, does that make you an areospace engineer?
Let's pretend for a minute that you have never been in a car accident,…
Tool Tuesday-Twitalzyer
Public Relations ServicesI've been trying out numerous tools to assist me in analyzing and recording successful social media campaigns. I get lots of questions on tracking tools, so a couple of weeks ago, I wrote about some of my favorite free tools. The problem…
Planting the social media tree
Public Relations ServicesPatience is a virtue..but business rarely has that virtue. Especially small businesses whose OTHER virtue is flexibility and the ability to be dynamic. Its that willingness to be dynamic that makes social media such a great fit for small…
Storytelling…from a storyteller’s view point.
Owned Media, Public Relations ServicesStorytelling continues to grow in importance and prominence in marketing. But marketers are just now learning what writers and content creators like animators have known for a longtime: storytelling is an art, not a science.
Recently, I had…
