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4 Reasons Purpose-Driven Brands Value PR
B-Corp, PR Insights, Purpose DrivenPurpose-driven brands value PR, but it requires emotional intelligence and keen cultural sensitivities. Never has this been more true than in today’s divided political climate. Before we get into purpose-driven PR, let’s establish what a purpose-driven brand is. A purpose-driven brand is one that has authentically and thoroughly instituted a larger social benefit into their […]