Why engaging influencers is even more important given recent Twitter research
Public Relations Services, Social Media, ThoughtsI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook which has far more users, which limits the over all data a business receives…
Storytelling…from a storyteller’s view point.
Owned Media, Public Relations ServicesStorytelling continues to grow in importance and prominence in marketing. But marketers are just now learning what writers and content creators like animators have known for a longtime: storytelling is an art, not a science.
Recently, I had…
The latest blogopshere stats – meaningful to businesses
Owned Media, Public Relations ServicesEver wondered who are these people in the blogosphere and why should they matter to your business? Social media as a business tool continues to mature and one of the hot topics of 2010 has been identifying influencials relevant to your audience…
Digital Storytelling
Owned MediaI was reading an interesting article today about digital advertising. Essentially, the article supposes that the reason that TV and radio still get larger budgets than digital is the ability to tell a story.
Telling a story is the most important…
Its all about the content
Owned Media, Public Relations ServicesMore and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort of. I mean, we're now to the point where social media users are being…
