What Makes a Social Media Expert Any Different From a Unicorn?
Public Relations Services, Social Media, ThoughtsIts amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. Â While unicorns are fairly easy to identify when you see one, this isn't really the case…
Why use social media for engaged customer service?
Owned Media, Public Relations Services
What's it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service?
I wanted to share an experience I had last week with you.  I'll let…
Social Media Strategic Plan Template
Public Relations Services, Social Media, ThoughtsNow is the time of year where businesses all over the country are looking forward to the next year and setting goals. You're social media program should be no different. If you're like most businesses, you'll be spending more time on social…
The Hard Questions of Social Media
Public Relations Services, Social Media, ThoughtsWhile using social media for business purposes has been around for the better part of 5 years now, we're reaching a place where businesses are starting to ask "what should I be doing with social media?" Its a fair question. After dabbling in…
Building Content That Attracts Customers and Clients
Public Relations Services, Social Media, ThoughtsWhen your building content, you've got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn't be too blinded by demographics in social media, because, people like to talk to other people,…
Why I’m not writing about Google+ yet.
Public Relations Services, Social Media, ThoughtsIts not that I don't like Google+, I do. I think its elegant. I think its a brilliant integration of Google's products. I think there are both useful and fun elements to Google+.
Will it replace Facebook? I really couldn't say. I think it…
