Owned Media

Word of Mouth Still Leads in Trust & Action

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The latest Advertising Trust report from Neilsen reveals some surprises, but least surprising is the fact that “Recommendations from people I know” is the single most powerful driver to product and brand trust AND more importantly, action…

Why Buying Twitter Followers Is Damaging To Your Brand

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"How can I get Twitter followers fast?" Doing it organically. It's so.... Boring. Hard . Time Consuming. I've heard all those reasons and  more for why businesses and personal brands buy Twitter followers. Lately, in conversations…

Moderating Comments and Managing Online Communities

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Much has been writing over the years about how to manage comments in a blog or online community. However, recently, I was asked my opinion, so I thought I'd share it here. Let's be clear: there are ALL kinds of people on the interweb so its…

The Viral Marketing Virus

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Listen up: Going viral is a benefit to creating great content, not the goal. But if you're really committed to creating a viral video marketing campaign: Creating viral content is this easy. And this difficult. Here's my fool-proof 3-step…

How to Capture Your Customer’s Attention with Digital Marketing

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How many messages do you think you see a day? Now, imagine how many messages a day your customer sees? All these messages contribute to message fatigue. We used to say a person needed exposure to a message 7 times before they even remembered…

3 Steps to a Strong Social Media Campaign

Once upon a time there was a business. It was a successful business. The business had a good product, a strong brand,  a healthy PR presence and a substantial advertising campaign. By all accounts, the business was doing well. Except in one…