What Google’s Latest Reviews Update Means for Consumer Products Digital PR

What Google’s Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time] Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands. Google is constantly updating how it evaluates websites, to surface the best content. As Google gets smarter, […]

Using Earned Media, Social Media, and PR to Maximize Brand Awareness

PR and Social Media for Maximum Brand Awareness   Nothing beats when PR and social media for brand awareness. Used together strategically, they give your brand a competitive edge. With more avenues available to companies to reach their audiences, we are more inundated with brand messaging than ever before. Despite the myriad ways that brands have to reach their customers, though, the proliferation of media channels means […]

Should Your PR Agency Be Your Social Media Agency?

Should Your PR Agency Be Your Social Media Agency? [5 minute read] One of the most powerful and precious assets every company has is its brand. With consumers being more aware of and concerned with the messages brands put out than ever before, a company’s social media channels are crucial tools for them to express their values, […]

Why Social Media and Your PR Must Work Together

Why Social Media and Your PR Must Work Together [5 minute read] Many brands use PR and social media, but so many miss the opportunity to align these teams. Companies use social media to create relationships with their consumers, promote their products, and gain exposure to their key demographic. If that sounds a lot like […]

5 PR Trends CMOs Need to Watch in 2021

5 PR Trends CMOs Need to Watch for 2021 [6 minute reading time] There’s no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO’s love us because we know consumer trends impact where our […]

Building a CPG Brand with Press Coverage