PR Insights

creating great content the viral marketing virus

Creating Great Content: The Viral Marketing Virus

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Listen up: Going viral is a benefit to creating great content, not the goal. But if you're really committed to creating great content, a viral marketing campaign: Creating viral content is this easy. And this difficult. Here's my fool-proof…
creating great content the viral marketing virus

How to Capture Your Customer’s Attention with Digital Marketing

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How many messages do you think you see a day? Now, imagine how many messages a day your customer sees? All these messages contribute to message fatigue. We used to say a person needed exposure to a message 7 times before they even remembered…