Why Do PR: Should You Hire In-House or Agency for Marketing and PR?
CMO, Hiring A PR Firm, PR Insights, Public Relations ServicesWhy do PR? Emerging or growing brands often ask should I hire in-house or use a PR agency?
They're asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses are finding…
The Best Kept Secret in Journalist Relations
Media Relations, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media
It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…
Is A Press Release Worth It?
CMO, Media Relations, Owned Media, PR Insights, Press Releases, product launch, Public Relations Services, Reputation ManagementIs the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
Travel Loyalty in the Social Media
Owned Media, PR Insights, Social Media, Thoughts, Travel and TourismSocial Media Is Your Partner in Travel Branding
It's no secret that today more than ever, digital branding in travel and tourism matters.
According to Google, only 9% of travelers know the brand they want to book with when they start their…
Brand Trust: Why Disappointing Social Metrics May Be A Good Thing
Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Thoughts, TrustWhat exactly IS brand trust and how do we measure it?
Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…