PR Insights

Hire in-house PR or a PR agency?

Why Do PR: Should You Hire In-House or Agency for Marketing and PR?

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Why do PR? Emerging or growing brands often ask should I hire in-house or use a PR agency? They're asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses are finding…
media relations on twitter

The Best Kept Secret in Journalist Relations

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It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…
is a press release worth it?

Is A Press Release Worth It?

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Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
tourism social media agency los angeles

Travel Loyalty in the Social Media

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Social Media Is Your Partner in Travel Branding It's no secret that today more than ever, digital branding in travel and tourism matters. According to Google, only 9% of travelers know the brand they want to book with when they start their…
brand trust in social media

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

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What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…